Real Estate Agent with Las Cruces Homes and Land

I know that getting started in real estate can be tough. Where to find your clients, how to offer them the best service, how to stay organized...the list goes on and on.

One thing you'll learn quickly is that there are a lot of products out there for you to buy - from on line lead gen, to scripts to making calls on expireds to...again. The list goes on and on.

I have AdBlock on my laptop which blocks ads on Facebook for me. I love it. However, I don't have something like that on my phone so when I'm on Facebook, these ads are relentless. I'm scrolling my phone right now and see:

*Software being used nationwide for CMA's - resulting in massive increases in business
*Say goodbye to Zillow (a line used over and over again) - from a lead gen company
*Ads from some of my favorite agents - hmmmm. Maybe I'm in their target age group
*Get million dollar scripts to win those FSBO and Expireds!
*Another CMA to increase business 10fold.

You get the idea. I've not heard of ONE of these companies being mentioned by any of my online network. I did a quick google of one company and I stopped counting after 10 one star reviews on different sites.

Look. I get it because I've been there - where do you get business? It sure isn't from a majority of these companies. Someone once said, "Want to make millions in real estate? Create a must have product and sell it to REALTORS."

If you're brand new, I sure hope you're with a brokerage that is offering you mentoring, classes, one on one guidance and more. If you are new and don't have that, I would highly suggest you find a company that will have all of this. It's not easy. I've been doing this for 7 years and I learn something new almost daily. I have my slumps, too, and all of those shiny promises on Facebook aren't going to do anything for me. 

Please promise me that if you get intrigued by one of these ads, you'll do your research before you send them any money. Hit the Google, type in the company's name along with reviews and/or complaints. See what others have to say. Hit up your social media circles and ASK for opinions. Chances are there are at least 10 other agents who researched that company or even tried it.

Don't get distraced by shiny.  It only takes you off track and makes money leave your pocket.

Comments (58)

Stephen Turner
House Broker Realty - York, PA

Great advice. Wish someone told me this years ago. When your new (or even been around a while) I'm amazaed at just how much marketing of products or services are directed at REALTORS. Especialy the "I'll get you 1st page on Google" folks.

Oct 22, 2016 01:56 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Similarly to what you're saying, my friend always says that creatives are the easiest to sell freelance work to.

Oct 22, 2016 03:17 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Stephen Turner we all need people that of been there to show us the way in that exact sense.

Oct 22, 2016 03:19 AM
Sussie Sutton
David Tracy Real Estate - Houston, TX
David Tracy Real Estate for Buyers & Sellers

Great advise for newbies and anyone really. For every dollar you make there are ten companies waiting to take it from you.

Oct 22, 2016 04:02 AM
IRMA Beltran
Century 21 M & M and Associates-Turlock homes Real Estate - Turlock, CA
Your Real Estate Agent 4 Life Always there 4 You!

Great information for new agents.

Have A Wonderful Blessed Weekend!!!

Oct 22, 2016 05:54 AM
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Your advice is spot on.  I have yet to see one of these companies offer a money back guarantee.

Oct 22, 2016 09:02 AM
David Alan Baker | Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert

Forget just newbies, we realtors who have been doing this for a while, still also need to check things out.

Oct 22, 2016 10:45 AM
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Spot on, my friend. I have a good number of new and newer agents and the "shiny object" syndrome is hard to avoid. Great advice here. Of course, I would expect nothing less from you.  :)

Oct 22, 2016 11:08 AM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Coaching and mentoring gets the new real real estate professional started off on the right foot.

Good luck and success.

Lou Ludwig

Oct 22, 2016 11:52 AM
Tammy Adams ~ Realtor / Podcaster
Maricopa Real Estate Co - Maricopa, AZ
A Maricopa Agent who Works, Lives & Loves Maricopa

Great advice. New Folks need to realize they have no idea what they need yet and can spend way to much on what they don't need

Oct 22, 2016 04:06 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The hidden problem with all those apps, gadgets tools etc. is they cut both ways on usage. Your personal info and whereabouts are tracked called mutual use

Oct 23, 2016 12:13 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

There is no quick way to make it in this business. It takes hard work and time. And those companies that sell leads.... oy!  Run.

Oct 23, 2016 08:41 AM
Stephanie Weirich
Coldwell Banker Residential Brokerage - Pleasureville, PA
Finding my niche

I'm finishing up my pre-licensing courses now.  Thank you for the disclaimer!  Any helpful advice at this point is welcome advice!

Oct 24, 2016 02:36 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Emmary Simpson, there's no magic formula or a website for newbies or veteran agents, yet, these products sell. 
I do not block other realtors, if I don't want to see their FB ads, I scroll down, that simple. We're in the people business, the more people we know, more homes we sell. I understand why real estate agents don't want to see ads from other agents but I don't think there's anything wrong with online or offline marketing. I'm pretty sure those who do market on/offline try their best to exclude real estate agents but sometimes, marketing pieces do end up in the hands of fellow agents.

Oct 24, 2016 04:16 AM
Liane Thomas, Top Listing Agent
Professional Realty Services® - Corona, CA
Bringing you Home!

Such good advice here. I would add "don't spend money until you are making money".

I wish someone had told me that when I started!

Oct 24, 2016 06:31 AM
Brian Rugg
Rugg Realty LLC Sun City Texas 512-818-6700 - Georgetown, TX
Sun City TX Real Estate - Georgetown, TX Real Est

What looks easy from the outside is really a lot of hard work, with no silver bullets, to guarantee success.  I think too often agents overlook the value of a broker who will run "air cover" for their agents ground game.

Oct 24, 2016 07:22 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Emmary, I installed FireFox on my mobile phone with the adblocker addon.  Not only does this prevent those annoying ads, but I can now block the youtube ads as well (when viewed through the FF browser).  I've stopped using the youtube app!

Oct 24, 2016 09:38 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Emmary, it is very easy to get sucked into many of the newest/latest/greatest tech tool and spend way too much.  Great post.

Oct 25, 2016 10:06 AM
Thom Abbott |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

But Emmary Simpson ...I like shiny things.....

Seriously, I'm trying to look at things differently. I wanted a video from Darren Hardy this am and he said take everything out, and then start to replace it one, by one, and you will see what you really need, and don't need. I think I have to do this with my business plan for next year. I've go so many things I don't get them done. 


Oct 25, 2016 12:59 PM
Daniel Dominguez
Realty Connect USA - Hauppauge, NY
I'm an RE agent serving Nassau & Suffolk County

Great post, I was a fool at one time and lost money trying one of the services and made nothing.  Lesson well learned.

Apr 22, 2018 06:25 PM