5 Tips for Getting Started with Social Media Video Marketing

Real Estate Technology with CityBlast

It’s happened to all of us.


You’re scrolling through your Facebook feed when an autoplay video catches your attention.


You stop - and focus in on the narrative playing on your screen. And suddenly you’re totally engaged in the video.


When it comes to developing engaging content that truly connects with social media users, video is king.


And it’s only growing in prominence.


With Snapchat gaining influence, Facebook creating live feeds and video ads, and Twitter hosting live streams of major events – from sports to politics and more - the power of social media video marketing is undeniable.


No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose,” says social media mogul and entrepreneur Gary Vaynerchuk.


The reason? Video can be more engaging – and easier to follow – than reading. A well-crafted video with a clear, concise message and compelling narrative can give you an edge in a market overcrowded with content.


So: how can you capitalize on this medium? There are plenty of social media video best practices to follow - I’ve documented some of the best ones below.


Using these tips, you can tap into the unlimited potential of video for social media, helping you maintain relevancy and develop an internet-savvy persona. And that’s crucial today.


1)     Grab attention early


Attention spans are constantly shrinking. The sheer volume of content online just keeps getting bigger. So, how do you stand out? According to Social Media Examiner offering your viewers a hook within the first few seconds is critical.

  • Explain what the video is about and how it offers a solution to a problem  (otherwise, they’ll quickly scroll past and to content that’s better optimized for them)


2)     Take Advantage of analytics


Perhaps the single most important tool you can use for social media video marketing is analytics. Sites like Facebook and YouTube feature helpful analytic tools for video – get to know them. These are designed to help you understand your audience, which will in turn help you create more effective video and better connect with your viewers. According to Tubular Insights, here are a few things you should be aware of:


·        Your demographic

·        Average view duration

·        10 second views

·        Sound on

·        Sound off

·        Clicked YouTube Cards

·        Clicked annotations


3)     Use, use, use tags!


You can publish all the video content you’d like – but if it doesn’t get traction from SEO, you won’t be maximizing its potential. The Digital Marketing Institute offers a few tips for optimizing your video for searches:

  • Host video on your own domain before you upload to sharing sites

  • Enable embedding on your video – this will help with getting inbound links, which will generate views

  • Focus on the descriptions – this is a crucial step for helping search engines make sense of your video. One simple rule to follow – fill in all the boxes. They all have a purpose – to help you rank.


4) Visuals will help you establish credibility


Many of your viewers are visual learners - in fact, 65% of them are, according to the Digital Marketing Institute. Focusing on using social media video marketing to create informative, useful graphics can help establish you as a thought leader in your market.


5) Backlinks are key!


It’s a simple step – but something that’s easy to overlook, and important for enhancing SEO and, ultimately, views. So, make sure to include links to your videos in blog posts and articles. But always prioritize quality over quantity, according to Creative Guerrilla Marketing – this will help your video establish credibility.  

Have any tips or questions on social media video marketing? Let me know in the comments!


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Comments (26)

John Pusa
Glendale, CA

Shaun Nilsson Very good tips for using social media video marketing.

Oct 21, 2016 09:18 AM
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

Good tips. Thanks for posting. I've just started using video.

Oct 21, 2016 12:01 PM
Jimmy Williams
Keller Williams Elite Partners IV - Mount Dora, FL
Lake and Western Orange County Real Estate Expert!

Very informative, thanks for the links to the video experts.

Oct 21, 2016 12:23 PM
Tabitha Rector-Richardson
Premier Homes Realty - Owings Mills, MD
Premier Homes Realty (443) 415-4215

Good information.  Very relevent for our changing times!

Oct 22, 2016 01:06 AM
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

Shaun,  I think your comment about "attention spans are constantly shrinking" tells more of the story than most people think.

The exact reason I think video marketing via social media is a non-starter for me. When some "autoplay" starts for me, I immediately go elsewhere - and I think a lot of other folks do too.

Oct 22, 2016 03:52 AM
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

Great tips. I've been using video for a number of years now, but need to take it to the next level. 

Oct 24, 2016 06:38 PM
Anne Corbin

Is your last name Summerville? Did they name Summerville SC after you? My daughter is buying a house there in December!

Oct 26, 2016 06:44 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Shaun Nilsson ,

So glad to see this most featured! You have outlined some great tips! Thanks for sharing!!

Oct 24, 2016 10:04 PM
Alison Creamer
Keller Williams Elite - Virginia Beach, VA
Realtor,MRP,ABR, CDPE,IMSD,HamptonRoads

Yes!  I love video marketing but still learning about optimizing them better.. Thank you for the great tips!  

Oct 24, 2016 10:17 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Videos use the eyes and ears, two senses are better than one. And you can weave in surveys, bullet lists, floor plans and area loops, stills to make it tap tap, look and listen. Better retention and more open house on demand showing round the clock of listings, of the local area events.

Oct 24, 2016 10:38 PM
Scott Dutton
Equity Real Estate - St. George, Utah - Saint George, UT
Associate Broker - Equity Real Estate

Great blog. Thanks for the video marketing tips.

Oct 24, 2016 11:44 PM
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Great tips!  Thanks for sharing. I am bookmarking this!

Oct 24, 2016 11:47 PM
Blatt + Cutino
Coldwell Banker Realty - Monterey, CA
Broker-Associate 831/206-8070*Call today*

Thanks for outlining these great tips! Now to get started!

Oct 25, 2016 03:40 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Great tips Shaun Nilsson, thank you for sharing!

Oct 25, 2016 07:12 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Current stats are people who access youtube on their mobile device spend an average of 40 minutes there.

Oct 25, 2016 12:20 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Thanks for a great post, Shaun Nilsson.

What I need to focus on is backlinks and tagging.

Oct 25, 2016 03:11 PM
Anne Corbin

I need a community college course on this stuff!

Oct 26, 2016 06:45 AM
Robert Kroon

Thanks for sharing. I've started making a 2 minute video, featuring Answers to Real Estate Questions, then post on web-site blog and email to CRM data base. Now need to focus on backlinks and tagging.

Oct 26, 2016 03:11 AM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Oops Shaun Nilsson you got quality and quantity reversed. All great tips-I hadn't thought about the benefit of self-hosting vs YouTube.

Oct 26, 2016 06:23 AM
Shaun Nilsson

Oops! Thanks for catching that, M.C.

Oct 28, 2016 04:49 AM
Ken & Velma Rohn, REALTORS® | TRG Sells AZ
TRG Sells AZ - Gilbert, AZ
Serving the Phoenix Metro Area | 25+ Yrs Combined

I wish I would've seen this before I posted my video a couple of days ago.  It's only going to get better from here on out.  Thanks for the tips.

Oct 26, 2016 01:44 PM
Dan Derito
Success! Real Estate - Brockton, MA

Thanks for the tips Shaun.  Attention spans are shrinking at an alarming rate.

Oct 28, 2016 12:38 AM