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An hour (or three) of lead generation a day keeps the real estate blues away!

By Liane Jamason

Real Estate Agent with Smith & Associates Real Estate BK3194803

May 05, 2008 01:03 AM

According to Keller Williams philosophy on lead generation, an hour (or three) a day of lead generation a day keeps the real estate blues away!

KW is encouraging their agents to spend each day from 9am to 10am doing lead generation - called the Power Hour. Do other real estate companies or individuals follow this simple technique? It could include calling expireds and withdrawns, calling your sphere of influence, etc.

I am curious about what other KW agents, as well as agents from other brokerages do for their Power Hour, if they practice this technique!

Personally I do call on expireds from time to time, but I also practice techniques like blogging on ActiveRain, posting ads on Craigslist and other marketing techniques to provide leads for myself! You get out of lead generation what you put in so its important to schedule time everyday to generate leads! Here's the video on the KW Power Hour - yes, you have to be a KW agent to watch the official KW video - but here's another really funny video based on Jerry McGuire I found that gives you an idea of the principals of the Power Hour - and you don't have to be a KW agent to see it!

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Mark Lockwood

Jim Maloof Realtor - Washington, IL

Liane, I would like to check your sight out for the Power Hour but you need to have a sign on to view it. Thanks, Mark

May 05, 2008 01:12 AM

Gita Bantwal

RE/MAX Centre Realtors - Warwick, PA

REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thanks for the post. It reminded me to start working on my power hour.

May 05, 2008 01:13 AM

Marsha Benya

Century 21 New Millennium - La Plata, MD

every morning we do our lead generation here in our office. It's a great way to start off, while your mind is still fresh!

May 05, 2008 01:24 AM

Jason & Deanna

Breckenridge, CO

Liane, lead generation is critical to me. Although Deanna and I do not have a set schedule (I like the hour of power idea) we do it almost every day. We try to make it at least 20% of our daily work activity.

May 05, 2008 01:29 AM

Lynn Johnson

Coldwell Banker Home Connection - Owatonna, MN

Owatonna, MN Real Estate

Liane - Thanks for sharing the "Power Hour". I've certainly heard the term before, but haven't specifically set aside an hour each day. I try to make calls to my SOI daily, but tend to do it in about 20 minute bites as time allows. I like the idea of the uninterrupted block of time.

May 05, 2008 05:31 AM

Lynn Ikle'

Redfin - Lutherville Timonium, MD

I love when his eyes open wider at the "you complete me" love it! Thanks for sharing, and I agree, you get what you put into it! I will try to do my own power hour.

May 05, 2008 07:29 AM

An hour (or three) of lead generation a day keeps the real estate blues away!

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