Slogans are an important part of Branding, and so many agents DO NOT have one slogan. More than one is very acceptable, especially if one has more than one niche. A slogan is reflection of you in a one-liner.
I market for several agents, and based on a passion an agent might have or an expertise, I’ve created a slogan. We often use more than one at a time, depending on the type of marketing being created.
Here are a few of the slogans I’ve used this year:
“Run with Me….I Run with the Best….The Buliung Todaro Team” (Christina is a marathon runner and this fits well for her!)
“I Dance like No One’s Watching … I Market and Everyone Looks!” (Kate is a dancer and has a Master’s Degree in Marketing!)
“Writing is My Passion … Marketing Drives My Business…Both Are in my DNA” (Kate has a degree in creative writing, also!)
“The #1 Team in Franklin’s #1 Office” (The Buliung Todaro Team’s logo!)
“I Market like I Mean It” (I use this often!!)
Slogans should be short but memorable. They need to complement the one who is being marketed, and it should be eye catching and prominent when used.
If you don’t have one, you should!
Just another thought for the moment….
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