Contest: How To Identify Opportunities From Within Your Sphere?

Services for Real Estate Pros with ActiveRain

Top Producer contest: How do you identify opportunities from within your sphere?


Active Rain’s members are some of the savviest and most dialed in real estate professionals in the country, and hundreds of technologists, product developers and marketing professionals from across the industry visit Active Rain each day to get ideas on how to better serve their agent and broker clients.

In our latest challenge, we’ve teamed up with Top Producer® to see how leading agents leverage their sphere contacts (and CRMs) to best identify the people who are ready to buy or sell.


Tell us: What is your BEST tactic for determining if a member of your sphere (or a CRM contact) is getting ready to transact?

For example, do you:

  • Reach out after a former client has owned their home for 7 years (the average time-in-home in your market)?

  • Make calls daily to five contacts, to ensure you hit every contact every six months?

  • Hand mail birthday or anniversary cards to people you haven’t spoken to in a while?

  • Invite past clients to play golf or out to coffee, so you can chat with them one-on-one?

You’re the experts — and we’d love to hear all the methods you use to mine your database for repeat and referral opportunities! Whether it’s getting back in touch with past buyers and sellers or re-engaging stale leads, we’re eager to see how you leverage your database to stay on top.


Earn up to 10,000 points and get featured in a webinar!

We know that giving away your best ideas can be hard, so we’re sweetening the deal with these awesome rewards:

  • 3,000 Active Rain points for every entry to the Top Producer® contest: How to identify clients from your sphere or CRM (Limit one entry per person)

  • The top entries will be selected and reprinted in a Top Producer® eBook late this fall. If your entry is chosen, you’ll earn 2,000 additional points!

  • The top FIVE entries will be selected and shared in a Top Producer® // Active Rain webinar this November. If your entry is chosen for that webinar, you’ll earn an additional 5,000 points!

That’s right… you could win up to 10,000 points on this contest!


The fine print: How to enter

In order to make a submission, write a blog post about your best tactic for identifying potential buyer or seller clients from within your sphere or CRM. Once you’ve published your entry, return to this page and add a link to your post in the comments section of this post. If you already have a post you’ve written that fits the criteria, feel free to post that URL! We don’t want you to reinvent the wheel, we’re just interested in the best ideas from the best agents!

Please note: If you enter this contest, you are giving your permission for Top Producer and its parent company, Move, Inc., to republish your name and submission in their upcoming eBook, webinar and other marketing and content initiatives.


Timing: We’ll be accepting entries from Monday, October 24th through Wednesday, November 9th. Don’t miss out on a chance to win up to 10,000 Active Rain points and a chance at being featured in an upcoming webinar!  



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Comments (56)

Ed (Edward) Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

My system may not be fancy but it works for me.

Working the Inner Sphere for Active Clients

Nov 04, 2016 05:05 AM
Top Producer® - A division of Move, Inc.

Thanks, Ed! Not all agents pay attention to who wants to be contacted and who wants to be left alone. You're wise to focus on the people who look forward to your updates and messages! 

Nov 13, 2016 03:05 AM
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR



Thanks for hosting the contest

Nov 05, 2016 11:38 PM
Top Producer® - A division of Move, Inc.

Wow, what a unique model! Playing the long game isn't for everyone but it sure does pay off in spades. Thanks for sharing, Harry. 

Nov 13, 2016 03:07 AM
Roy Kelley
Retired - Gaithersburg, MD
Nov 07, 2016 01:39 AM
Top Producer® - A division of Move, Inc.

We love that you're using Top Producer to manage your contacts and your business! And, we're excited to share your ideas about focusing on info-hungry investors. Thank you for your entry, Roy!

Nov 13, 2016 03:09 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Thank God we all get to conduct business our own way.  My entry is here. 

Nov 07, 2016 03:23 AM
Top Producer® - A division of Move, Inc.

Your entry was fantastic, thank you Kathleen. Your success is proof that staying in your comfort zone AND remaining "real" is a great way to build relationships -- and boost potential for referral and repeat business. 

Thanks for entering and for sharing all the ways you stay in touch. 

Nov 13, 2016 03:11 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Here is a link to our entry.

Nov 08, 2016 12:44 AM
Top Producer® - A division of Move, Inc.

Great entry, thank you! While there's a case to be made for engaging with every member of your sphere, your business is proof that focusing on a few influencers can really make a HUGE difference! Kudos for you for seeing that impact potential.

Nov 13, 2016 03:13 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Here is my entry into the Top Producer Contest:

R.A.D.A.R. ~ What Does This Have To Do With Your Sphere Of Influence?

Nov 08, 2016 08:08 AM
Top Producer® - A division of Move, Inc.

Sheri, we love the concept of RADAR! Very cool, very personal. And, thanks for the ad shout out! We're so glad they're working for you. 

Nov 13, 2016 03:14 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA
Nov 08, 2016 07:54 PM
Top Producer® - A division of Move, Inc.

No disqualification necessary, Carol! :)

Thanks so much for your entry. Staying real and building relationships is a part of the industry that will never go away, so we're glad that your coaching service prioritizes this idea. 

Nov 13, 2016 03:16 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730
Nov 08, 2016 10:05 PM
Top Producer® - A division of Move, Inc.

Great insights, thank you Debbie. We love your theory that "one year means six months" -- so many agents finid that to be true! Kudos to you for knowing to watch for the signals and interpret them correctly :)

Nov 13, 2016 03:18 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Here is my entry to the contest on identifying opportunities from one's sphere/crm.

Nov 08, 2016 10:16 PM
Top Producer® - A division of Move, Inc.

Thanks for sharing your experiences with Top Producer and Market Snapshot, and for so thoroughly reviewing all the outreach you do over the year. With such great relationship-building tools in place, it's no wonder you *are* their first call when they're ready to sell. 

Nov 13, 2016 03:20 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Here is my entry Finding buyers the Rome Way

Nov 09, 2016 07:36 AM
Top Producer® - A division of Move, Inc.

Awesome, Margaret! Thanks for sharing. We bet a lot of agents would love to have your radio show -- congrats on finding such a fantastic outlet to share your insights and business opportunities. 

Nov 13, 2016 03:21 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Here is mine and thanks for the idea. Identifying Repeat Business from your CRM

Nov 09, 2016 07:45 AM
Top Producer® - A division of Move, Inc.

All of your ideas are so valuable but we particularly loved the end. "Whatever works" is the secret sauce for SO many agents. It's critical to have a plan and then to go above and beyond to find opportunities and new clients. Thanks for sharing your insights, Joe!

Nov 13, 2016 03:23 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Here's mine, Bob Stewart!  

Love on Your Clients or Someone Else Will

Nov 09, 2016 08:42 AM
Debe Maxwell, CRS

Thanks so much!  We love your product!!

Nov 13, 2016 04:01 AM
Top Producer® - A division of Move, Inc.

Debe, we love that you have found such impactful uses for Market Snapshot -- for both recent buyers and sellers. We're also very excited to share your idea about hosting an event based on TP location info. Thanks for sharing!

Nov 13, 2016 03:26 AM
Janice Zaltman
United Realty Group - Boca Raton, FL
Energy Efficient And Eco-Friendly Homes in Florida
Nov 09, 2016 09:42 AM
Top Producer® - A division of Move, Inc.

Great job keeping in touch on your own terms -- AND recording every event so you know where you stand with each individual contact. We're so glad you just had that recent success with a the past client who remains offline. It reinforces that you're doing it right. Thanks for sharing your ideas, Janice!

Nov 13, 2016 03:28 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Ok here is my secret    My secret on Identifying clients  hope you like it, Endre

Nov 09, 2016 12:10 PM
Top Producer® - A division of Move, Inc.

Thanks, Endre, for sharing your secret sauce. We especially like your newsletter -- and Over the Fence is such a great name for that piece! 

Nov 13, 2016 03:30 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

And here is my entry for this contest:

Success Equation: Give + Ask = Receive! 

Nov 09, 2016 12:28 PM
Top Producer® - A division of Move, Inc.

Sounds like you have all your bases covered, Praful. Thank you so much for sharing how you keep in touch with your community and how it's difficult, but important, to ask directly for potential business. 

Last -- as always -- thank you for mentioning Market Snapshot! We agree that it's a terrific product. :)

Nov 13, 2016 03:31 AM
Diana Zaccaro Broker Associate
Tropical Beachside brokered by eXp - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida
Nov 09, 2016 01:01 PM
Top Producer® - A division of Move, Inc.

Thanks, Diana! It sounds like you and Janice Hope Zaltman LEED AP have a lot in common when it comes to keeping in touch with offline prospects. We appreciate your entry -- it's chockful of great advice for any agent. 

Nov 13, 2016 03:33 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Here is my Winning  entry, all ready to receive my 10,000 points and free copy of TP

Nov 09, 2016 02:50 PM
Top Producer® - A division of Move, Inc.

We love the confidence! This was a great entry, thanks Bob. So far we havne't discussed offering a free year of TP to anyone but you'll be in the running if we do! 

Have a fantastic weekend. :)

Nov 13, 2016 03:34 AM
Bob Crane


Nov 13, 2016 09:48 AM
Susan Laxson CRS
Palm Properties - La Quinta, CA
Realtor in San Diego, CA & Naples, FL

Have the points been awarded for this contest yet? 

Nov 21, 2016 10:47 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

I just saw the email. The points were awarded today Susan Laxson CRS.

Nov 22, 2016 06:57 PM
Susan Laxson CRS

Got 'em thanks Praful!

Nov 23, 2016 04:21 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

OK, obviously I'm late but here is my entry anyway. HOW I IDENTIFY OPPORTUNITIES FROM WITHIN MY SPHERE.

Nov 28, 2016 01:22 PM