Recently, Inman News posted an article about 26 Social Media Marketing Tips. Out of that article, we found a couple of specific points that are worth much more detail! We’re talking about them here, adding our own insights and recommendations!
Social media can be approached casually or professionally. Understanding which style is right for you creates the foundation of your social media strategy.
A casual social media presence would involve chatty conversation – true “social” experience – that touches upon your daily activities and personal life, while providing value. You might talk up local restaurants, show off favorite area attractions, brag about your kids a little, and share lifestyle examples. This is also a more emotive approach.
A professional social media presence is arms-length from your personal life; you won’t be talking about your kids, or where you had lunch. Instead, you’ll be creating and delivering valuable content about your community, and sharing insights about the local real estate market. You’ll also be sharing your blog posts and highlights from your website.
We generally recommend that an agent’s business Facebook page remains professional in content. But this doesn’t mean it can’t be friendly, conversational and warm!
While this seems very basic, it is not always intuitive to everyone, especially when it comes to the type of content you choose to post and share on your business page. You must also be aware of your voice, the tone that comes across in your posts.
Staying positive, upbeat and encouraging helps you appear friendly and approachable, while also showing you as a problem-solver. Communicating solutions, strategies and your own insights will make you stand out from others who are parroting the same news.
For example, home inventory being low isn’t a new problem in most real estate markets. Yet you’ve probably seen a headline about this at least once a month. Instead of banging the same drum on social media, be the agent who talks about what your buyers can do to find a home.
This is your chance to upsell your services, such as automated new-listing alerts via email. Or, share the fact that you have connections with home builders, and you know about new construction that will be coming to market. If you are willing to work with FSBO’s, bring that up too! Display your unique value proposition.
If you lack the time to consistently produce and share social media content, put the experience of RealSupport to work for you! Contact us today for your personal consultation.
Copywriting & Marketing Specialist