Is Your Marketing Effectively Targeting Your Niche?

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Is Your Marketing Effectively Targeting Your Niche?

In our factory we make lipstick.

In our advertising, we sell hope.”

Charles Revson 1906 - 1975, American Businessman,

 Philanthropist, Founder of Revlon Cosmetics



As I see it. . . . . . . .

Is your marketing effectively targeting your niche?


Who is your target market?


Your target market can be a niche . . . . a geographical area . . . . a demographic or a lifestyle. It can be first time home buyers . . . . investors . . . . the luxury market . . . . commercial real estate . . . . or land. The list is endless.


The question becomes are you marketing to a target market . . . . or to the world. The most effective marketing is aimed at a target audience that is most likely . . . . to use your product . . . . and or your services.


Customers are looking to do business with an expert . . . . and not a generalist. When you’re marketing into a target market . . . . you are far more likely to attracted qualified buyers. That would be interested in your product . . . . and or your services then marketing to a general audience.


Target marketing will also position you . . . . as an expert in that niche.


The most effective marketing is directed to a targeted audience for a specific reason to attract the most likely qualified prospects . . . . for the product and or the service.


Ask yourself the follow questions:


Who are your most likely customers . . . . the users for your product . . . . and or for your services?


Where will you find the customers? When you identify the most likely customers . . . . you will know where to find them.


What would peak the customer’s interest in your product and or your services?


What will have to be in my marketing . . . . to create customer interest?


What will be your call to action . . . .  in your marketing?


What would be you’re the best marketing methods to attract qualified customers to you?


One of the essential roles of marketing . . . . is attracting the right customers for the product and or services.


A purpose of your marketing is to effectively communicate your marketing message to the most likely users of your product . . . . and or your services. Your message has to be consistent that matches your professional image . . . . and relate to your target audience.


Your marketing needs to create interest in your product and or services . . . . In order to have a flow of qualified prospects contracting you and to take the sales process to the next level of scheduling appointments with qualified prospects.


In order for marketing to be effective it also has to be flexible . . . . and adjust to meet the demands of the changing consumers.


Is what’s in your marketing in reaching the right market and attaching qualified consumers to you?


Here’s the #1 question for your marketing . . . . Is your marketing effectively targeting your niche?


©2016 Lou Ludwig Success Tips, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author



Re-Blogged 1 time:

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Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Hello Lou Ludwig  excellent job of targeting US! Well Done! thank you as always for your uplifting and positive post!

Oct 25, 2016 06:08 PM #13
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Targeting a niche is often more expensive...but soooo worth it if done correctly.

Oct 25, 2016 08:17 PM #14
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Less time promoting the brand and all the awards, how awesome the agent or broker is. Buyers, sellers get sick of the little Jack Horner waste of time. Give them what they want, think customer. Do what you would want, tell them what to expect, communicate. Whatever the niche audience segment right Lou Ludwig ! And stay positive, be helpful!

Oct 25, 2016 08:24 PM #15
faye schubert
Keller Williams Tri-Lakes Realty - Branson, MO
technology and marketing specialist

Great post Lou. I've not seen the broad based "I can do everything" marketing work effectively. The targeted market with the realtor's niche clearly defined is very effective.

Oct 25, 2016 09:53 PM #16
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Most of the time that is why I tweak it evey now and again.

Oct 25, 2016 10:10 PM #17
Terry McCarley
REMAX Realty Team - Cape Coral FL - Cape Coral, FL

I do work surrounding areas if that is what is requested but only because I know the areas after living here so long but my target market is Cape Coral, F

Oct 25, 2016 10:43 PM #18
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Ther internet rewards specifics so for your niche it is always good to put content into a specific context.

Oct 25, 2016 11:14 PM #19
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Lou, well deserved message and message we should all pay attention to.

Oct 25, 2016 11:45 PM #20
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Lou!  Flexibility in marketing is key and I think that many miss that boat, as well as consistency.  If you KNOW your target (I mean TRULY know them), you know that change (flexibility) can be a good thing and you have to be on top of it.  Thanks for the great tips, Lou!

Oct 25, 2016 11:56 PM #21
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

If the marketing and the marketer line up, anything is possible

Oct 26, 2016 12:06 AM #22
Richard Bazinet /MBA, CRS, ABR
AZuRE Team - Realty ONE Group - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Great post Lou. Its like a marketing class wrapped into a single blog. If one has figured out targeting, then they have figured out how to be successful and make money.

Oct 26, 2016 02:02 AM #23
Mike Bjork
American Pacific Mortgage - Redondo Beach, CA

Great job, Lou!  Having a Niche definitely helps to set you apart from your competition.  Definitely need to make sure you have both feet in, and not one foot in, the other out; otherwise, you won't be able to fully communicate with your niche, as you won't really understand where they may  be coming from.  Your questions will be very helpful for those whom are still trying to figure it out, and a great reminder for those whom have figured it out, but have been idle for awhile.

Oct 26, 2016 02:26 AM #24
Amy Gutschow
RE/MAX - Sheboygan, WI
Professional Real Estate

SO true.  Niche marketing is so important.  Work smart not hard and spend money where it works.  Thanks for the great post

Oct 26, 2016 08:17 AM #25
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Nice featured article.  Targeting an area is a great strategy.

Oct 26, 2016 11:21 AM #26
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Lou Ludwig "A purpose of your marketing is to effectively communicate your marketing message to the most likely users of your product . . . . and or your services. Your message has to be consistent that matches your professional image . . . . and relate to your target audience."

Right on target - and - re-blog!

Oct 26, 2016 10:24 PM #27
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

As usual very good post, and very true. Well done.

Oct 27, 2016 02:52 AM #28
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around


There are so many agents that do not have a niche.  You ask them what their niche is and they say they do "residential" property.  They don't realize that is such a broad base.  Marketing to a speialized area and target marketing will lead to success.


Oct 27, 2016 03:41 AM #29
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

As always Lou, you blog post brings up very good points and you present them in a motivational way.

Oct 27, 2016 06:47 AM #30
Donna & Larry Johnson
Keller Williams Real Estate - West Chester, PA
Chester & Delaware County

Thanks Lou! Always a good reminder to go in a check what I am doing right and doing wrong.

Oct 28, 2016 02:00 AM #31
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Agent

It took me a long time to figure it out that target marketing was far more effective than mass marketing to everyone!

Nov 10, 2016 01:11 PM #32
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Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC
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