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Does Your Real Estate Website Leak?

By Bobby Carroll

Real Estate Agent with Jaclyn Smith Properties

May 05, 2008 02:52 AM

As a real estate marketing firm, our marketing consultants are called upon occasionally to perform website evaluations. One of the biggest problems we identify on many agent websites today is the problem of website "leakage". Well, it really shouldn't be called "leakage". It's more like "escape by invitation". So does your real estate website provide your site visitors with an easy way to escape. To often many agents are oblivious to what is happening. How you ask?

Do You Need to Plug the Holes in Your Real Estate Website?

In what way do we willingly "send" site visitors away from our real estate websites? For the complete story how your website might be "sending" site visitors to your competition, be sure to read the rest of the story here>

Helping you build a better real estate website,

Bobby

Dakno Real Estate Marketing Senior Consultant

Your Crystal Coast Blogger

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Maria Holland

RE/Max Homes & Estates, ABR,GRI, CDPE, SFR - Nashville, TN

Realtor, ABR, GRI, CDPE, SFR

THank you very much for that information. I needed to read that.

May 05, 2008 02:59 AM

Bobby Carroll

Jaclyn Smith Properties - Clayton, NC

Clayton NC New Home Happiness Coordinator

Hi Maria - It's a very quick read. Enjoy!

May 05, 2008 03:01 AM

Sonja Babic

Sonja Babic/PRIME Realty NC, LLC - New Bern, NC

New Bern NC, PRIME Realty NC, LLC

Great reminder thank you Bobby. We all get busy and than its so convenient to just link to info site's. How do you feel about IDX I was very hesitant to get it butt I had to give in?

May 05, 2008 03:12 AM

Scott Cowan

RE/MAX Professionals - Olympia, WA

I know my site leaks like a sinking boat.... I just never make the time to fix the holes. Thanks for sharing the article it is a good read.

Best,

Scott

May 05, 2008 03:46 AM

Hi Sonja - In many MLS boards agents are limited as to what search capabilities they can offer to site visitors. We all know consumers want to search for properties, so not offering a search is unacceptable. If you must link away from your site to a property search page (provided by your broker or your MLS board), do it and accept the limitations you are stuck with. To the extent possible, try to have your search page "branded" to the look of your personal website.

May 05, 2008 03:48 AM

Greetings Scott - I see lots of "leaky boats" out there. There are solutions and I'm sure there is one that is just right for you. Base you decision with these following thoughts in mind:

Do I have time to plug the holes with missing area information and write it myself?
If I don't have the time, what other resources can I secure to help me plug the holes?
Are there free resources (interns, journalism school majors, marketing majors, community college students who can write area information for me for free.)
Should I pay a copy writer?

By asking these questions, you will be able to know how to address the leaks and plug the holes. Good luck!

May 05, 2008 04:01 AM

Cynthia Tilghman, Realtor® Onslow County NC Home Specialist

Kingsbridge Realty, Inc - Hubert, NC

Bobby,
Well, I can see that I have work to do on my website. Looks like I'll be getting less sleep in the near future. Thanks for the advice.

May 05, 2008 01:32 PM

Hi Cynthia - Sorry! Look at it this way..I guess sleep lose is better than revenue loss from site leakage.

May 05, 2008 01:41 PM

Roland Woodworth

Blue Cord Realty - Clarksville, TN

Blue Cord Realty

Bobby: Thank You for taking the time to share. I'm always open to ways to improve my lead conversion on my website.

May 05, 2008 05:20 PM

Georgie Hunter R(S) 58089

Hawai'i Life Real Estate Brokers - Haiku, HI

Maui Real Estate sales and lifestyle info

Hi Bobby, This is a good reminder for everyone... don't let them get away once they find your site.

May 05, 2008 08:04 PM

May 05, 2008 08:07 PM

Hi Roland - Love your area. I actually wrote some copy for a past client there (The Vaughan Team). Be sure you beef-up your local area information. You and I both know that's what site visitors want to read about.

May 06, 2008 01:16 AM

Hello there Georgina from my favorite Pacific island of Maui! I agree... hang on to those site visitors by offering them unique, original content instead of sending them to other links where they may slip away.

May 06, 2008 01:19 AM

Clark Garrison

Taylor 1 INC - Atlanta, GA

"Loan Modifications"

Hi and thanks for the insight Bobby. I'm looking into my own leakage now!

May 06, 2008 01:22 AM

Hi Klarque - Because your website really has no geographic focus, it would appear offering area information to your site visitors isn't part of your current content offering. If however, the mission is to empower your site visitors with information about the area you service, it would seem you have a wide open opportunity to add some unique content about the locations you service.

May 06, 2008 01:28 AM

Does Your Real Estate Website Leak?

Do You Need to Plug the Holes in Your Real Estate Website?

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