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Best Free URL Shortener?

Industry Observer with Spectrum Communications

Posting links can be cumbersome and look unfriendly. Particularly on Twitter, where character count really matters, you may want to shorten down links to your listings or to your social media pieces! Here are the 3 tools to do exactly that.

1) Goo.gl

I do love Google products! Just look at my profile pic, I love the brand. As it turns out, they make hands-down the best URL shortener. Why? Because it gives you instant analytics on your links, without logging in.

Plus, being a reputable brand, people don't feel scared to click on it.

2) Ow.ly

You may have heard, I love Hootsuite, too! Owly is Hootsuite's dedicated URL shortener. You can use it as a freebie standalone, or integrate it with your free Hootsuite account. Posting links to Twitter has never been easier!

3) Bit.ly

The original URL shortener. It's free, it's fast, and it probably has the largest user base (and thus best support) of any of these tools. The risk here is that it is popular, which unfortunately includes scammers, because people make malicious Bit.ly links to spread viruses. Unfortunate that the brand is unfairly hurt by that!

4) Bonus tidbit! 

Does URL shortening harm your SEO value? No sir! Here's a quick video from Google's own head webmaster explaining how it works. URL shorteners are formatted to do no harm to your SEO, a key consideration in your blogging and social media work! When we post for our partners like Armor Building Solutions, we routinely use URL shorteners, including one we built in-house.

Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I very much enjoyed your post today. We are looking forward to more insightful ones.

Oct 26, 2016 08:27 AM
Spectrum Communications

Glad you liked it!

Oct 27, 2016 12:43 AM
Devona Garrigus
Garrigus Real Estate - Redlands, CA
REALTOR® / Short Sale Specialist

Kevin McKenzie great blog. I have to admit though, other than using certain sites like twitter where character count is imporant, I never really saw much use for url shorteners. Can you educate me on what else they can be good for?

Oct 26, 2016 08:27 AM
Spectrum Communications

Thanks, Devona! Essentially, on platforms where you can't use anchor text links like this, you would otherwise have to copy a bare URL that can be quite long. They look cumbersome and unfriendly, and people are less likely to click on them!

After all, which would you rather click?






Copy short URL
Oct 27, 2016 12:47 AM