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Why I work open houses

Real Estate Agent with Realty One Group AZ# SA523290000

Open houses can be a long and tedious few hours. Which one of us hasn’t sat in an empty house on a lawn chair and tray table next to us? Or been in a house that you knew was overpriced? Or thought to yourself “What is that smell?”

Personally, I like to work open houses. There I’ve said it! I know that a lot of real estate agents will do almost anything to avoid working one, from stretching the truth saying they’re too busy to work one on the weekend to telling the owner that it’ll only be neighbors coming so why bother. Yes the neighbors do show up to look and compare – but how do you know that they’re not the next to list?

Experts are always talking about building your pipeline. Yes you really should make cold calls, yes you really should farm a neighborhood, and yes you really should be handing out your business cards to everyone you meet. And finally, yes you really should be working open houses every chance you get.

Open houses are a great way to meet new prospects. Not only will you meet the neighbors, but you will meet some people who are driving by on a beautiful Saturday/Sunday afternoon and are curious. Without talking to them you don’t know their circumstances.

When you meet them you might learn that they are thinking of buying their first house, or they currently own a house and want to upgrade. Maybe they are already in the market and they have an agent working on their behalf. Well good for them and wish them good luck! If not, here you are available and ready to help.

So yes! I like to work open houses. So far this year I’ve met a couple that bought the house I was sitting and was my listing. I’ve also met many people that are in the “thinking about it” process. And I’ve met a one couple that couldn’t qualify for a loan, but are now working on their credit and will be able to buy in the near future. That’s the thing with open houses you never know what’s going to happen. 

Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Whatever we do should be done with all our hearts...richfuscious

Oct 28, 2016 12:16 AM
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

I have never sold a house that I was sitting however I have made many new contacts who ended hiring me as their buyer agent and buying a house or condo.  I will do them for that reason but here they don't usually sell the house that is sat. 


Oct 28, 2016 12:23 AM
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

I like open houses, although I often fail at getting traffic through. QUESTION: How many of you GO to open houses to check out a listing?

Oct 28, 2016 01:35 AM
Brian Rugg

Ann I always encourage agents, especially new ones to create their own "tour" of homes by seeing open houses.  Sure beats a day of scheduling previews

Oct 28, 2016 02:00 AM
Rhonda Savoie
Nick Galiano Realty - New Orleans, LA

Thanks for your post.  I have heard a lot of agents say that open houses are a waste of time.  I think I will try them for myself before I make a decision whether they work or not.  I like your attitude about them.

Oct 28, 2016 01:45 AM
Ron Aguilar
Gateway Mortgage Group - Saint George, UT
Mortgage & Real Estate Advisor since 1995

An open house strategy can be good if you plan well. Otherwise do not try it if you are not organized

Oct 28, 2016 02:13 AM
Sana Solanki
Kingsway Real Estate - Brampton, ON

I love Open Houses! - my last sale, which was not my listing, the only client that walked into the Open House,  bought the house.


Oct 28, 2016 02:34 AM
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I worked open houses the first two years in real estate. I built up a good book of business. It does work. Be safe out there.

Oct 28, 2016 02:49 AM
Mike Bjork
Evolve Bank & Trust - Redondo Beach, CA

Love the positivity, Marie!  I've worked with a few Agents at Open Houses and felt the same way, as you.  I never looked at Lookyloos as such, but as possible prospects for the Agent.  It's especially nice, if it's in a home with a beautiful view or luxury home.

Oct 28, 2016 03:30 AM
Shannon Paris
United Real Estate Ashevile - Asheville, NC
working with home buyers and sellers in #WNC

Great reminders, thanks for sharing!

Oct 28, 2016 04:46 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Marie, this is the choir checking in! A well planned and executed Open House is just about the best form of prospecting I can think of.  What I don't get from past clients comes from Open Houses.  I love them.

Oct 28, 2016 07:26 AM
Theresa Akin

I have had 3-4 deals due to open houses. One guy became my buyer. He really liked the house but just out of his budget. At one of the meetings we wereinformed the price was reduced $10k under his budget. I walked out of the meeting immediately because he worked 3rd shift. He came right after work (9:30 a.m.) wrote up the offer, presented and was accepted by noon that day. Closed a month later. It may not happen often but it does happen.

Oct 28, 2016 10:18 AM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Most of our sellers don't want to do Open Houses and honestly, not every house is a great candidate, especially if they are deep into a neighborhood. We use the time no matter what to catch up on other things. If you work it, you get better at it, and by doing that, you can make Open Houses work for you. 

Oct 28, 2016 11:59 AM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Marie Shafer - well, any method of generating lead should be welcome - and be that even Open House.

Though I am not much for open houses, I know few agents have built their business on leads from the open house!


Oct 28, 2016 03:34 PM
Bella Spencer
Southern Estates Consultancy - Pensacola Beach, FL
Professional real estate agent in Florida

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Oct 28, 2016 04:17 PM
Malendaz Coleman

It's all about what works best for you. I feel that agents who have a social butterfly works well in an open house environment. 

Oct 29, 2016 02:22 AM
MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Our family has always successfully and joyfully worked open houses. 

Oct 29, 2016 02:31 PM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I agree with you!  This year...most of my listings sold within 48 hours of going on the market so I didn't get to do very many open houses. I like meeting the neighbors, potential buyers and clients and when it's quiet...I like reading a book!

Oct 31, 2016 05:05 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Good for you!  Obviously you also come across as energetic and helpful, a win win for the visitors of your open houses :) 

Nov 03, 2016 03:10 PM
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

Open houses are hit or miss, but you just never know! The first open house I ever did was for another agent in my office. I was a new agent and eager to do my first open. Only 1 couple showed up, they were quick to confess they were nosy neighbors, and I appreciated their honesty. Then, they freely admitted they would be selling their house in the future and wanted to make comparisons. They decided that day that I would be their agent! We stayed in touch (for several years) and I now have their house listed. You just never know.

Jan 27, 2017 07:17 PM
Marie Shafer
Realty One Group - Peoria, AZ
Your dedicated, full-time full-service RE Agent.

Exactly! Open houses are definitely hit or miss, you just never know who will walk in the door. 

Jan 30, 2017 06:58 AM