Your job as a real estate agent is to buy and sell property—that’s just a truism. However, it requires internet marketing savvy to accomplish, and it can be frustrating when you have to spend tons of time and effort away from selling in an effort to do better marketing. The answer to this can, in part, be to diversify your leads so that they come from multiple sources. Learn why it is important to diversify real estate leads, and what this means to real estate agents’ internet marketing strategies.
ROI and Real Estate Agents’ Internet Marketing
Real estate agents’ internet marketing strategies have to be focused on ROI, or Return on Investment. This means that the more effective your strategy is, the better off you’ll be. You want to strive for efficiency: the most return for the least work. That’s why you need to reach out to bring in leads from many different sources.
The Perils of Buying Leads
One of the apparently easiest methods of generating leads is to simply buy them from online sources. Many agents take this tactic, but it may not be the best way to go in terms of long-term success. Look at it like a sports team buying a championship. You’re bringing in the top-notch leads that might generate lots of sales in the short term, but you’re spending a mint and having to weed through a lot of chaff to get to the good stuff. In the end, it’s not always the best for your return on investment.
Diversify Your Sources
One of the best ways to bring in leads from multiple sources is to have multiple sources. This means your website should be a means to drive leads. Each individual social media account should bring in new leads. Your presence on discussion forums should bring in leads. Your customer testimonials should drive your new business. You get the idea.
Not everyone who uses Facebook uses Twitter, and not everyone on Twitter uses Pinterest or Instagram. It can, however, be very easy for you to connect these accounts so that when you post to one, you post to all of them. This creates an instant possibility for many different channels of lead generation which require a minimum of effort on your part.
Weathering Tough Times
There are going to be hard times. It doesn’t necessarily mean you’re doing something wrong. Business could, simply, be slow at the moment, and if you can weather through, you’ll often find that things will pick up once again. Of course, when your leads do drop off, it never hurts to give your marketing strategy a once-over to review and see if it can be improved.
If you’re looking to stay at the top of your game and would like an expert review of your real estate online marketing strategy, we are ready to help. Check out our social media real estate services, and contact us for more information today!
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