We have always believed that marketing tools that are crafted specifically for Loan Officers give you the ability to get in front of more customers and close more business. A recent blog on technology in Real Estate got us thinking. Why don’t more Loan Officers use these tools to grow their business? We thought on it for a while and concluded that possibly they are not aware of all the tools available for L.O.s, or if they do know, they are unsure how it would fit into their current marketing plan.
Real Estate marketing tools designed with lenders in mind make it easy to build relationships and work directly with Agents to co-market listings
Technology based marketing tools, like MoreLoans4U, are designed to help Loan Officers build relationships and work directly with Agents and FSBOs to co-market properties. As you incorporate tools like this you will be able to offer a unique value proposition and reach out in a new way to collaborate with and win more Agents. Using marketing technology to co-market listings is an example of a simple way to help Agents never lose a listing while, at the same time, helping yourself get directly in front of Buyers.
According to the same blog post, “The information you gather to support your customer service efforts is directly pulled from your marketing intelligence, and the way you manage your sales and marketing machine says everything about the way you do business.” What should this mean to you? Answer: the tools you choose can have a direct impact on who wants to work and co-brand with you. Top tier marketing solutions like MoreLoans4U offer a better way to differentiate yourself that goes far above “competitive rates” and “doughnuts”!
If you want to learn more about co-marketing technologies and how they can benefit you, or you just want to explore the latest in co-marketing technologies, contact us. We can show you how these tools add value to your marketing strategy and point you in the right direction for your selection process.
Let us know in the comments section what you think about technology-based tools in the mortgage loans industry.