Mining for Gold

By
Real Estate Agent with Value Added Service, 602-620-2699 SA5376460000

As with any database, it needs to be current and with good data.  Mining for Gold is key as these are people that already know and hopefully like you and ypically more likely to do business with you and provide referrals. Having current information and notes need to be in place if you are going to Mine for Gold effectively.  

 

Staying top of mind is of course the given strategy, but knowing when there are significant events in their lives helps to locate key buying and selling times.  Finding current data and updating your CRM is a best practices strategy in looking for business.  

 

Staying on top of clients' children's events, including birthdays and graduations, helps to know when their housing needs might change.  Other family events might include aging parents that need to move back in with their boomer children.  Adding this information to my CRM helps me to be effective and looking for business at the same time.

 

Researching clients periodically helps me to find referrals as well and to know when to ask for them, since we talk about referrals from time to time. Researching prospects and my clients by visiting  www.pipl.com to view all of their combined social media profiles and possibly other key information  leads me to note key data points and store them in my CRM.  (This site is now a paid  site with search links for age related information and possible family members.)

 

Since pipl.com lists all social media and other links for that person, I get a better picture about my prospects and clients and can harvest key points to include in my CRM.  Searching social media sites that are listed and connecting with them is very helpful.  The first connection is with Facebook as that is the most personal information, including birthdays if I forget to ask for that information.  I also learn about their families and personal interests.  

 

Asking permission to connect on social media is a priority as you don't want to offend or make a client or prospect feel like you are stalking them.  Explain your connection.  I like to ask permission for them to also like my Business Page.  My business page is also in my niche in business, not just listings, so it will contain helpful information on ways to save energy and consumer events and fun activities, so it's more informational with events for every age group.

 

Since one of the emerging markets is millenials, I've made the following changes to effectively communicate with them: mobile friendly websites for buyers; reviews on Yelp; and attending YPN events with the Green Chamber.  My green niche in real estate will be key to this market as they prefer more energy efficient homes and I'm set to provide them with that information.   

 

Connecting on Linkedin allows them to see my full resume and to know I mean BUSINESS when it comes to my business, niche,  and helping others.   It also gives me an opportunity to showcase my blogs as I'll post a few of them on Linkedin weekly.  Several clients have liked and commented on key blogs that help them to understand what I'm about in real estate, another opportunity for a referral.  Posting my blogs to group pages allows other professionals in Green Building to see my blog and also my passion in green building.

 

Each of these is a powerful way for me to "mine for information" about events in their lives.  I can be more proactive with asking for business if I know what is going on in their lives, outside of calling them of course.  

 

I send regular birthday cards with hand written notes in them; personal emails with articles pertaining to that client; call periodically; network at green events; and attend Green Chamber functions which helps me to see clients and prospects.  At those events, it's not unlikely to have them commend me outloud about my service, a huge plus!  

 

Keeping my name in front of others is critical and these folks are also added to my database with the same search process in motion and joining them on social media.  Growing my following by being present in my niche publicly allows me to grow my sphere and brand and all of this data is in my CRM.  

Posted by

Signature

Google plus 1

      http://activerain.com/action/blogs_admin/subscribe?subscribed_agent_id=174467

 

HomeSmart Elite Group                                  

8388 E Hartford Dr., Suite 100

Scottsdale, AZ 85255                                                         

(602) 620-2699   DIRECT

www.AZGreenRealty.com

www.GotGreen.info                  facebook   Google + twitter   youtube   linkedin   pinterest   

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Location:
Arizona Maricopa County Scottsdale
Groups:
Active Rain Newbies
RE/MAX Active Rain Bloggers
The Lounge at Active Rain
Bartender, Make it a Double
ActiveRain Contests
Tags:
mining for gold
niche in business

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
507,077
Jerry Murphy, CRS, SRES
Long Realty West Valley - Anthem, AZ
Anthem, Phoenix, and Scottsdale AZ Real Estate

These are great tips Jan.  Thank you for the www.pipl.com suggestion.  I've not heard of that site, but will be sure to utilize it.  Best wishes.

Oct 30, 2016 06:13 AM #1
Rainmaker
970,924
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Start by searching for yourself Jerry Murphy, CRS  so you can see the information and relvancy.  Sometimes information is pulled from credit reports for the paid searches so that possible relatives end up being ex-husbands or new wives!  It's kinda funny how that works, but the rest is helpful information.  Just be aware that peoplesearch.com and other paid sites are included so use that sparingly.   Good luck!

Oct 30, 2016 06:26 AM #2
Ambassador
1,613,568
Harry F. D'Elia
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I am starting to obtain more real estate investors using LinkedIn

Oct 30, 2016 06:28 AM #3
Rainmaker
970,924
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I bet you are!  It's a great place to find business Harry F. D'Elia .  I am looking for $ for fix and flip projects myself with a green designer.  Hope to seal that up this week.  Fingers crossed!

Oct 30, 2016 06:39 AM #4
Rainmaker
783,646
Susan Laxson CRS
HomeSmart Professionals - La Quinta, CA
Local Knowledge & Global Network

Happy Sunday Jan Green and you have made some great recommendations of how to grow our businesses and stay connected with our databases. Thank you!

Oct 30, 2016 08:00 AM #5
Rainmaker
970,924
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you Susan Laxson CRS !  Anyway we can do it works - do what works for you as you've probably heard many times!  Have a great evening!

Oct 30, 2016 10:03 AM #6
Rainmaker
2,493,045
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Good suggestions, Jan!  I think the past client database, can be the most valuable of all.  A good source of reliable clientele, who often returns for business, and refers new business to you.

Oct 30, 2016 11:45 AM #7
Rainmaker
970,924
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

That's why my image is appropriate - mining for people actually!  Thank you Myrl Jeffcoat !

Oct 30, 2016 11:53 AM #8
Rainmaker
3,540,328
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Jan. What a good job you did with this. Like mining for gold you do need a map.

Oct 30, 2016 11:51 PM #9
Rainmaker
1,171,634
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Jan Green - I just checked out pipl.com.  It is now in my favorites.  Thanks for pointing it out to us!

Oct 31, 2016 01:24 AM #10
Rainmaker
970,924
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you Sheila Anderson .  Coming from you that's a real compliment! 

Hope it proves helpful Sheri Sperry - MCNE® , it has for me countless times when a new relocation client calls.  I'll look them up while on the phone so I know how to handle the prospect.  Oftentimes I'll learn what they do for a living, how old they are, if they have kids...  Good luck!

Oct 31, 2016 02:07 AM #11
Ambassador
2,754,928
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Jan - You have a great program. If you have the data available, it just makes sense to put it to work for you.

Oct 31, 2016 05:46 AM #12
Rainmaker
970,924
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you Dick Greenberg !  Appreciate your feedback.  Mine is no match for yours!

Oct 31, 2016 06:00 AM #13
Rainmaker
1,867,658
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Jan - I am going to check pipl.com now.  I like your plan for social media.

Nov 01, 2016 03:23 AM #14
Rainmaker
970,924
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Run  a search on yourself and see what pops up. You'll see the paid sites, just use those for information for relatives, etc.  (PeopleSearch, etc.)  Good luck!

Nov 01, 2016 03:38 AM #15
Rainer
25,134
Ranny Bloch
PIPL - Boise, ID
Real estate technology & data

Hi Jan, Thanks for mentioning PIPL I am glad you found it useful! 

You can also use our FILES product to get Phone numbers and emails of homeowners your trying to reach like expireds & FSBO listings from MLS's or any other seller lists.

Nov 21, 2016 06:53 PM #16
Rainmaker
1,482,136
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Unfortunately, there is no more free search on Pipl, now the rates start with 99/m. 

Jun 13, 2019 04:31 PM #17
Rainmaker
970,924
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I saw that yesterday Inna Ivchenko .  I'll have to change this post!

Jun 13, 2019 07:22 PM #18
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
970,924

Jan Green

HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN
Ask me about Homes in Scottsdale!
*
*
*
*
Spam prevention

Additional Information