What Months Are Best for Real Estate Lead Generation

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Real Estate Technology with 855-419-6019
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Let’s talk lead generation.

Before you skip ahead to the part where we divulge our deepest darkest advertising secrets, think first what you want to achieve from your lead generation.

Repeat after me, quality leads.

Finding quality leads through internet searches and paid advertising may sound like an oxymoron, but it’s actually quite systematic.

Consider all online lead generation a digital introduction and paid advertising serves as the handshake.

 

What It Takes to Get Started in Paid Advertising

In order to succeed in paid advertising you need to understand it will take time. There is a ramp-up period involved with paid advertising in order for the search engines to familiarize with your brand and for performance history to build-up.

 

Video: Learn Why Paid Advertising Takes Time

 

Throughout the first few weeks and months of running ads, data begins to build around specific keywords, phrasing, and audiences.

Your paid advertising team will then use this data and performance history to properly optimize future ads and better target them to the right people, place and time.

 
 

The Best Time to Ramp Up Your Lead Generation

Everyone is dying to know what time of year or day or second is the best to run an ad in order to get the most leads.

But you can easily answer this for yourself if you consider the nature of paid advertising. It is demand driven and relies on the same supply and demand principles as the economy.

In other words, the best time to increase your lead generation is when other advertisers have pulled out of the game (supply is low).

 

Paid-Advertising-Best-Month.jpg

 

This is where your business can strike at the perfect time. For instance, in December demand generally stays flat since the majority of advertisers pull their ads. They pull their ads or lessen their budget spend because for the majority of December, less people are buying and selling homes.

But beginning the day after Christmas demand is extremely high. And who is going to be smack dab in front of all of this demand? The advertisers who waited it out and pressed on throughout the month of December.

 

Answer: The best time to increase your lead generation is December and Q1.

Caveat: You need to stay consistent in the more expensive end of Q4 in order for your Q1 to start strong.

 

How to Plan Your Real Estate Lead Gen Campaigns

Now don’t go thinking that you only need to run paid advertising for the month of December through the end of March. Remember what was mentioned before: you have to build up your performance history in order for everything to work.

The key to online paid advertising is consistency.

If your ads run throughout the year you not only continue to build up data and performance history, but you also familiarize a new audience to your brand. Users prove time over time to choose the business they are acquainted with over a “stranger” brand.  

 

Read About Alternative Types of Lead Generation

 

Remarketing Closes the Lead Generation Gap

Think of remarketing as the Robin to your Batman of paid advertising. Robin may not be the main driver of success, but he helps to leave a distinguishable impression.

Remarketing works similarly to how products mysteriously “find you” on the internet after searching for them on Amazon. This particular type of paid advertising helps track users who found your site organically or other routes aside from paid advertising.

The value in remarketing lies in those times when your business’s paid advertising is juxtaposed against your competitors. Users are more likely to choose your brand if it has been placed in front of them before.

 

Is Paid Advertising Right for Your Business?

Whether or not your business is ready for paid advertising comes down to whether or not you are ready for a certain amount of leads. If and when your business demands a higher amount of leads due to team growth or other factors, paid advertising can deliver, if you allot for the time needed to let it grow.

 

Main-CTA-Lead-Generation.jpg

 

 

 

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Rainmaker
943,525
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Steven,

Excellent post!  Many new agents feel that once they get their license, they will start selling homes and properties right away and earn big commissions.  When I first started, I marketed towards FSBOs, getting my first FSBO listings because I was persistent.  Plus, the first sale was a very small commission.  I was happy I was able to sell.  It all takes time and persistence, no matter what marketing you do.

Brigita

Nov 02, 2016 09:57 PM #1
Ambassador
1,443,826
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

The December and Q1 being the best times for lead generation make a lot of sense for my market here in Maryland.

Nov 02, 2016 10:17 PM #2
Rainer
6,747
teresa recar
Austin, TX

Supports the best practice to Finish Strong and Start strong ~ thank you! 

Nov 03, 2016 01:35 AM #3
Rainmaker
647,237
MaryKay Shumway
The Kellstrom Ray Agency, Inc. (Est. 1948) - Sister Bay, WI
Door County Wisconsin's Real Estate Expert

I really liked this.  Thank you for the tips.

Nov 03, 2016 08:23 AM #4
Rainmaker
507,906
Jerry Murphy, CRS, SRES
Long Realty West Valley - Anthem, AZ
Anthem, Phoenix, and Scottsdale AZ Real Estate

Great post.  Thank you for this very pertinent information.

Nov 03, 2016 08:24 AM #5
Rainer
54,503
Sana Solanki
Kingsway Real Estate - Brampton, ON
Homes!

Great information, thank you for your post.

Nov 03, 2016 11:19 AM #6
Rainmaker
504,038
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Really enjoyed this post.  A lot of great information and a confirmation of what I've been doing.  Thanks!

Nov 03, 2016 01:47 PM #7
Anonymous
Ralph Patterson

Nice post! Thanks for sharing these useful tips for real estate lead generation. I think almost every person who have real estate business will try to generate more and more leads. But it will be great if one knows the time when one can get maximum leads. Having an online presence now a days is very must because competition is very high. One of my friends was trying to sell homes in Essex county, NJ for a long time but searching manually is very difficult. The very first option that one could opt is searching online.After lots of effort my friend searched online for real estate firm that will help her sell her home and found best result and was satisfied with the output she got.

Nov 03, 2016 04:34 PM #8
Rainer
1,075
Ralph Patterson
Real Estate - Academy, NJ

Nice post! Thanks for sharing these useful tips for real estate lead generation. I think almost every person who have real estate business will try to generate more and more leads. But it will be great if one knows the time when one can get maximum leads. Having an online presence now a days is very must because competition is very high. One of my friends was trying to sell homes in Essex county NJ for a long time but searching manually is very difficult. The very first option that one could opt is searching online.After lots of effort my friend searched online for real estate firm that will help her sell her home and found best result and was satisfied with the output she got.

Nov 03, 2016 04:37 PM #9
Rainer
390,319
Anna Hatridge
R Gilliam Real Estate LLC - Farmington, MO
Missouri Realtor with R Gilliam Real Estate LLC

Thanks for the great tips and year end planning.

Nov 03, 2016 11:10 PM #10
Rainer
292,121
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Common sense for uncommon salespeople.

 

Nov 04, 2016 01:08 AM #11
Rainer
511,638
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Lead generation is only as effective as a comprehensive marketing plan. Interestingly, many business owners fail to plan but when they do, many fail to include a marketing plan or their monthly marketing cost. There are many marketing elements and mediums to utilize, yet, maximizing most effective campaigns to target markets is IMO the key to success.

Monitoring and measuring effectiveness will take time but will eventually produce activity. Success is a journey, so plan for success and follow your plan. Great post.

Nov 04, 2016 10:16 PM #12
Rainer
543,284
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Steven,

Yup! That's when people slow down & start to think. RE right along with which tomato seeds to order.

Nov 06, 2016 06:28 PM #13
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Rainmaker
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Steven at BoomTown

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