Once upon a time, the World Wide Web was a much smaller place, and all a real estate professional needed to get a leg up on the competition was a website. This is no longer the case. With social media like Facebook, Google + and Instagram all over the place and blogs still a strong presence online, internet marketing has a very different face. You need not only to have a strong online presence, but create an SEO strategy that targets your local audience. Here are a few tips on how you can master location-based SEO and take your internet marketing for real estate to the next level.
Mastering Location Search Terms
When someone looks for a real estate agent or a property, they don’t just search, “properties for sale.” Rather, they search for “Vancouver properties for sale,” or even more likely, for a certain neighborhood in the city. You need to have a strong grasp on the areas you service and how to leverage them in your internet marketing for real estate. Google is getting better every day at targeting these search terms and generating good results for those who know how to use them.
The first tip in mastering location-based SEO is to be as specific as your audience. When you create keywords on your website, blog and social media postings, use the same terms your audience is likely to use. If you service downtown Vancouver, make sure you use that in your postings. Likewise with Gastown, Coal Harbour or any other region that you expertly serve. So rather than, “Vancouver Real Estate,” try saying, “Real Estate in Coal Harbour, Vancouver.”
When you’re creating your online presence, try creating separate web pages and media sites for separate neighborhoods. So if you serve Gastown and Downtown, create a site for each, using your location keywords differently on each site. Be sure not to duplicate content, because this is a red flag for Google’s algorithm and could actually harm your SEO results! Expand beyond the website. Have as many social media accounts as you can, cross-link them, and register your business with Google My Business and Foursquare to get yourself on maps.
By “verbiage,” we mean, “use verbs!” Every site and post should include a call to action that encourages your visitors to, in the case of real estate, buy or sell. This will help your clients who are looking to buy a home or sell their house to find your services. Again, make sure that you are differentiating each site with variant wording and a lack of direct repeat content. The more original each site is, and the more it links to your other sites, the better your SEO results will be.
Real Estate Local SEO Professionals
Location-based SEO can be tricky and time consuming. If you would rather spend time focusing on your business, a strong and professional firm that focuses on internet marketing for real estate can help. Take a look at how we can make SEO work for you, and give us a call to get started today!