How to avoid emails getting tangled in your Gmail SPAM filter

Real Estate Technology with

Not everyone is using text messages to keep in touch with their IDX clients like we discussed in this post. Some are using email to nurture those leads like we discussed in this article about what is more important than just GETTING leads...



To Spam or not to Spam? That is the question.  

Sometimes you and I have trouble, as we quickly scan our emails, figuring out which ones are spam and which emails are not.  It is even harder for Google to figure it out. 

In the real estate industry, our clients, the agents, and believe it or not, even vendors get a lot of spam.


How do we avoid getting important emails in our Gmail Spam filters?

First of all, we need to help Gmail figure out what is an important email or who is an important "from" person.  

I would hate to find out, as I have in the past, that an important client or lead has sent me a response or reached out to me, only to find it a week or two later in my spam folder.   That person probably won't want to do business with me anymore. 


As real estate agents, a lot of your emails can be caught in email spam filters.  

If you put too many exclamation points!!!!

If you use an email like

If you use words that are spammy.

If your emails have been flagged as spam by your real estate clients or cold calls. 

A cold call email is spam.


How to make sure your client emails aren't in the Gmail spam box.

Your clients may use some of these same triggers which may cause their email to get all snarled up in the web of spam filters. 

Just go to the email and mark it as NOT SPAM.  That will work for about 60% of all emails.  Now that sender will not be flagged as a spammer. 

If that doesn't work, or you aren't sure if it will be enough, go to "filters" on Gmail and mark it as "Never mark this as Spam".  


Check out the video below:


You can see more great ways to build your real estate business using IDX and WordPress at


Comments (6)

James Call - Saint George, UT
RealtyCandy - IDX Broker for WIX, Wordpress & more

Have you lost business when an email gets stuck?  What do you do to avoid getting important emails in your spam box?

Nov 03, 2016 07:14 AM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

Interesting post yet, how many agents rely on Gmail for their email processing? Aren't most agents using Outlook? 

Nov 05, 2016 04:09 PM
James Call


I don't know.  I get a lot of emails from agents who use Gmail.  

I use Gmail even for my emails.  

I guess I didn't really think about Outlook for email.  I wasn't aware that there were a lot of people using it.  :) 

Thanks for the comment!

Nov 07, 2016 01:40 AM
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

Kimo Jarrett - I use gmail and I hardly know anyone that doesn't, especially realtors.

Nov 07, 2016 06:35 AM
James Call

Sam, I am with you.  I do have a few clients who use Outlook, but I think there are very few users of Outlook now.  It is just easier to use Gmail. 

Nov 07, 2016 07:04 AM
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

James Call - like you, I've had important emails, responses, even contract offers go into my spam box. Luckily for me, the sending agent called me to verify that I had received the offer. I now check the box regularly and do exactly what you discribe above. Thanks for sharing. 


Nov 07, 2016 06:38 AM
James Call


Thanks for sharing.  I hit the "PANIC" button when someone tells me they sent a life-changing email to me 2 days ago!!!

I hope this little trick will help more agents avoid losing important emails. 


Nov 07, 2016 07:06 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you!  I have had a lot of gmail address bounce that I'm sending them SPAM.  My provider was clueless, so I appreciate this.  I'll go through and mark them all as approved senders so maybe that will work?

Nov 07, 2016 10:54 AM
James Call


Thanks for your comment.  Let us know if it helps you with your emails here in the comments. 



Nov 08, 2016 01:52 AM
Sheila Newton Team Anderson & Greenville SC
Berkshire Hathaway HomeServices - C. Dan Joyner - Anderson, SC
Selling the Upstate since 1989

I find out recently that some of my emails from my office were going to spam.. and I never checked spam because i didn't have it on ( so I didn't know it could still go in).. Good advice here,, thanks

Nov 16, 2016 07:39 AM