Not everyone is using text messages to keep in touch with their IDX clients like we discussed in this post. Some are using email to nurture those leads like we discussed in this article about what is more important than just GETTING leads...
To Spam or not to Spam? That is the question.
Sometimes you and I have trouble, as we quickly scan our emails, figuring out which ones are spam and which emails are not. It is even harder for Google to figure it out.
In the real estate industry, our clients, the agents, and believe it or not, even vendors get a lot of spam.
How do we avoid getting important emails in our Gmail Spam filters?
First of all, we need to help Gmail figure out what is an important email or who is an important "from" person.
I would hate to find out, as I have in the past, that an important client or lead has sent me a response or reached out to me, only to find it a week or two later in my spam folder. That person probably won't want to do business with me anymore.
As real estate agents, a lot of your emails can be caught in email spam filters.
If you put too many exclamation points!!!!
If you use an email like email@example.com
If you use words that are spammy.
If your emails have been flagged as spam by your real estate clients or cold calls.
A cold call email is spam.
How to make sure your client emails aren't in the Gmail spam box.
Your clients may use some of these same triggers which may cause their email to get all snarled up in the web of spam filters.
Just go to the email and mark it as NOT SPAM. That will work for about 60% of all emails. Now that sender will not be flagged as a spammer.
If that doesn't work, or you aren't sure if it will be enough, go to "filters" on Gmail and mark it as "Never mark this as Spam".
Check out the video below:
You can see more great ways to build your real estate business using IDX and WordPress at http://realtycandy.com