Online research shows that 100 million people watch online video every single day. That number is only predicted to increase as more online users consume video at a greater rate and as more brands begin producing video content.
For real estate, video has enormous potential to not only help sell houses, but to reel in new customers through digital marketing. Here is why:
Video Works Great with Mobile
As mobile usage increases, so will the rate of video consumption. The correlation comes from the fact that mobile and video go hand in hand. Blocks of text are harder to read on a smaller screen, causing many brands to resort to infographics, slideshows or video.
Of the three, video takes advantage of the mobile form factor the best since users can simply sit back and enjoy their beautiful displays. Video also tends to display better on different resolution devices than other forms of media.
Video is Highly Clickable
People are more likely to click and watch a video, according to online surveys. Rather than having to digest text or several pictures in an album, a person can simply click and get the full experience. Video thumbnails hold the promise of extra content, whereas a picture thumbnail has already revealed everything it has to say.
Even better, video looks amazing on social media and websites thanks to more sophisticated embedding techniques. Nothing can make your Twitter or Facebook page seem professional like a gorgeous-looking embedded real estate video showing up on someone’s dashboard.
Google wants people to find search results they like seeing. Since people are gravitating towards video, Google will often pull a video and embed it prominently in search results pages.
YouTube is also the second-most used search engine after Google. Since Google owns YouTube, the two combined mean that real estate agents have multiple opportunities to be seen when a relevant local keyword is searched.
Video Says More Than Photos
Photos can be misleading when it comes to houses. A video can give more of a sense of depth as the camerperson pans the camera or transitions from room-to-room. Viewers get a better, more three-dimensional impression of the house as a result.
Editing also plays a major role in the effectiveness of video. Timely cuts paired with thematic music can create quite an emotional impact when used correctly. Anyone who views the video can get a sense of excitement, passion or sentimentality based on the techniques used between the music chosen and the editing cuts.
All of these benefits not only appeal to anyone who might buy a home from you, but anyone thinking about selling can be impressed at how stunning you made your other client’s house look in a well-crafted video. Internet marketing for real estate agents can be vastly improved on all fronts as a result.