Today is Saturday and we just got back from fishing. The weather was perfect, we took the boat and we settled in for the duration. Fishing is a little of a science and a little of an art. Fishing helps clear the mind and offers excitement, anticipation, fun and sometimes boredom. Today was not boring. Fishing today was great fun because we caught fish.
My Dad taught me that fishing requires patience. Sometimes that patience isn’t easily found and is difficult to sustain. Today wasn’t so bad in the patience department. We were lucky enough to find an area where the fish seemed to be hungry, and between Bob and me we caught a total of six fish and one shark. I caught the shark, which weighed about 8-10 pounds. As I write this blog, Bob is in the back-yard cleaning him for our dinner tonight.
Catching that shark was great fun, a good challenge, and it reminded me of the practice of real estate. If you have or ever had a real estate license, and if you’ve ever practiced, even on the smallest scale, you can appreciate my analogy of the practice of real estate to fishing.
When we cast our rods, hopefully the baited hook will land in a place that will attract the fish. We wait, every once in a while pulling the line toward us with the hopes it will attract a nibble. A good fisherman knows when something is nibbling the bait and will jerk the rod to set the hook. Without wanting to be callous, I’m reminded that real estate agents need to be out there with bait. If a consumer does not know you exist, how would you expect the consumer to find you? Having your picture on signs and signs in yards is a sure-fire way to attract buyers.
This blog is not about fishing, but rather, about listing. Most of you will admit we are still in a terrific market right now. Interest rates, although ever so slightly sneaking up, are still attractive. Buyers should be excited about the choices they have, and sellers should be hopeful that this is the right time to sell. Where are you in all this? The old Pareto principle can be applied to the old adage that 80% of the work is done by 20% of the people.
In the real estate industry, that 20% could represent an amazingly small number of real estate agents in your local market. Why not be included in that 20%. Not everyone can successfully fish, and not every real estate agent can successfully list. To become proficient, however, takes practice, and practice comes by doing. If you are new to the practice of real estate, you should be concentrating on getting a listing inventory; if you have been in the business for some time, you should be increasing your listing inventory. Instead of going fishing for fish, go fishing for sellers. Let them know you’re there. TEAM Hughes gets you ready for the challenge of a real estate career. Check us out and let us know if we can help you.