How to reduce your social marketing sphere every 4 years

Services for Real Estate Pros with Agent Reputation

Or, "Were you a part of the 4 year Facebook friends purge"?

Now that the dust is settling post election, did you remove people from your sphere? Did people remove you from theirs? Or did you stay chill and focus on building your business?

I don't know about you, but I use my Facebook and Twitter accounts to grow a sphere of prospects and business associates as I build my business. I am approaching 4,900 Facebook friends and 3,600 Twitter followers, all legit.

80% of my marketing sphere is made up of real estate agents, brokers, coaches, gurus and real estate related vendors and other marketing companies.

I actually know most of my sphere.

I share cool things going on in my life personally and in business. I also pay close attention to the experiences of those in my sphere. I participate. I say Happy Birthday. I comment. But I don't sling shiza online, argue or attack anyone in my sphere.

Then came the election year. I would see a FB friend post an image supporting a specific candidate. You would then see a number of emoticon reactions, some supporting comments from like minded friends and some would be outright nasty attacks. Some of the initial posters would choose not to engage in the attacks and would simply remove the neg comment and chill. Others would "bring it on like Donkey Kong" and huge online arguments would start. Some of these online discussions would go from a policy debate and then cross into the personal realm, usually ending with one party un-friending the other.

If you are one of the parties choosing to get really passionate online with your thoughts, do you ever take a step back and wonder what all of your other friends and followers are thinking as they watch the interaction?

I am not telling you to hold back on posting about issues you are passionate about. I am simply cautioning you to determine if your level of passion will have any effect with your online marketing sphere? That is, if you are using social media to build your business, do you only want "like minded" people to do business with you?

I see the same thing in the various real estate Facebook groups. Somebody calls out Zillow and a war erupts or somebody personally attacks Jay Thompson like he is the reason for their misery. It is one thing to have a vendor discussion and another to make it personal.

When there is controversy, whether political, religious or Realtor related, people usually take sides which is OK, but think about whether or not your expression is going to put you in the angry nutbag category and if your passion is going to in any way decrease the size of your social marketing sphere.









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Anna Hatridge
Goodson Realty - Farmington, MO
Missouri Realtor with Goodson Realty

Congratulations on the feature!  You are so right Social Media is not the place to make all of your private thoughts public.

Nov 14, 2016 12:27 PM #15
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Glad to see this featured, CJ. It raises an important set of issues that go well beyond just what may have happened with people during the election, and since. Not all private thoughts, even when one is passionate about it, should be made public, at least if you care about your reputation - you just don't know the impact it might have. And if you do decide to share, then you must be prepared to deal with any consequences.

Nov 14, 2016 12:57 PM #16
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear CJ,

My time & passion are probably limited for participating in such matches, but I love all my friends, regardless of our differing opinions about specific topics. In the end, we are all in the same boat & I do not want to argue with someone about who can hack the bigger hole in the bottom.

Nov 14, 2016 03:54 PM #17
Alison Creamer
Keller Williams Elite - Virginia Beach, VA
Realtor,MRP,ABR, CDPE,IMSD,HamptonRoads

I limit my comments.... try to be compassionate to all sides

Nov 14, 2016 06:40 PM #18
Harry F. D'Elia
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I remove people from my Facebook account who are not active every 6 months.

Nov 14, 2016 07:16 PM #19
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Keep productive, make it interesting and consider your opinions are not shared by all. Even that no one cares how you feel about a topic. Build up, be productive and stay positive wins the day. Makes the corners of your mouth to curl up and folks to want to be around that kind of attitude.

Nov 14, 2016 07:45 PM #20
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

That's how you stay connected!!!

I share cool things going on in my life personally and in business. I also pay close attention to the experiences of those in my sphere. I participate. I say Happy Birthday. I comment. But I don't sling shiza online, argue or attack anyone in my sphere.

Nov 14, 2016 08:24 PM #21
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

I got dumped by someone for encouraging them to stop dumping people and take the high road - oh well - I guess that person wasn't a real friend after all! 

Nov 14, 2016 09:15 PM #22
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Anyone who comes into power, fame or wealth is reminded to no take themselves to seriously...Why? They will know soon enough that all is vanity

Nov 14, 2016 10:06 PM #23
Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552

CJ, I totally agree.  For the same reason, I have never put any bumper stickers on my car.

Nov 14, 2016 10:25 PM #24
Rochelle Kretchmar
GenEquity Mortgage - Lewisville, TX
Simply Irresistible Staging

I completely agree in your ways of staying connected.  I tend to be a person that usually takes the high road when confrontations are at hand... Still chuckling over your "bring it on like donkey kong" - that was a true flashback to the 80's!  Great post & congrats on the feature!

Nov 14, 2016 10:48 PM #25
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

I have unfriended people whose extremism in comments on others feeds has stepped over a mark in the sand, admittedly it is my mark, but as I refuse to engage in listening to constantly negative media, so I choose not to associate with those who will bully, whatever party they belong to. It is a shame that both parties only seem to want to claim everything, are polarized more and more and are unwilling to work together believing the other has nothing to bring to the table.

Nov 14, 2016 11:38 PM #26
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

I have been with FB since its inception. I do enjoy the process. The biggest challenge I face each day is having the willpower to avoid responding to something I may disagree with. So I use my strength to move on to the next...

Nov 15, 2016 01:20 AM #27
Mike Bjork
CMG Financial - Redondo Beach, CA

Good points, CJ!  Definitely building the larger sphere is most ideal.   Personally, I try to posting any comments about politics on my sites.  I may find a  few comments that I'll like, but that's the furthest that I take it.

Nov 15, 2016 01:24 AM #28
Doug Kaller
Academy Mortgage, Reno, NV - Reno, NV

There is an artical on Yahoo today about a facebook post costing a women her job. Many companies have zero tolerence poicies even though your page may be personal. I do share my business events on both my personal and business page but really consider my perosnal page a place to keep up with my grandchildren, family and friends. I wish those posting political pictures and articals would find a different forum.

Nov 15, 2016 03:55 AM #29
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Facebook was the one place I avoided ... and refrained from making comments on anything political in nature. Walking on landmines is a dangerous thing. 

Nov 15, 2016 09:43 AM #30
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

You never know what will pop up here or there until we get there thank you C.J.

Nov 15, 2016 11:38 PM #31
BethAnn Long
RE/MAX Inland Empire - Spokane, WA
Realtor, CRS, e-PRO, Spokane Wa Real Estate

I keep my facebooks posts about my family, and encouraging messages only. Maybe something fun in the community, or a good place to eat. I never post anything political, ever. I have made simple referneces to my faith on rare occasion, but I do not get into religion or politics online, ever. I not only think it is unwise, but I think it shows a lack of intergrity to believe that simply touting your politics on social media is any kind of example. I recently reposted this:

" The world is changed by your example, not by your opinion ."  That says it all. I think it is tragic how much division is caused by clanging political posts.  I say, lets all get out and serve our local communities rather than arguing on facebook.  Not only do I want to remain respectful because, yes, I do get business from facebook, but I also think it is a lazy way to communicate what you believe, or say you believe.

Nov 18, 2016 02:04 PM #32
Brian DeYoung
Howard Hanna Real Estate Services - Ithaca, NY
Brian DeYoung

I have actually never shied away from speaking about Religion or Politics. And I value diversity and welcome opinions that differ from mine. 

Until 90 days ago.

At that point, it got so crazy, I just stoppd commenting about politics in any way.

Its the new normal.    I think you are spot on. Everyone needs a place to live, regardless of MY political opinions, so why alienate anyone?


Nov 27, 2016 01:40 PM #33
Kasey & John Boles
Jon Gosche Real Estate, LLC - - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

I actually deactivated my Facebook account last July.  While I tried my best not to engage, it put me in dark, anxious moods more often than a tool like that should.  So I scrapped it.  Actually I deactivated for a family vacation, then I realized I was better off emotionally and mentally.  -Kasey

Feb 16, 2017 09:26 PM #34
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