Or, "Were you a part of the 4 year Facebook friends purge"?
Now that the dust is settling post election, did you remove people from your sphere? Did people remove you from theirs? Or did you stay chill and focus on building your business?
I don't know about you, but I use my Facebook and Twitter accounts to grow a sphere of prospects and business associates as I build my business. I am approaching 4,900 Facebook friends and 3,600 Twitter followers, all legit.
80% of my marketing sphere is made up of real estate agents, brokers, coaches, gurus and real estate related vendors and other marketing companies.
I actually know most of my sphere.
I share cool things going on in my life personally and in business. I also pay close attention to the experiences of those in my sphere. I participate. I say Happy Birthday. I comment. But I don't sling shiza online, argue or attack anyone in my sphere.
Then came the election year. I would see a FB friend post an image supporting a specific candidate. You would then see a number of emoticon reactions, some supporting comments from like minded friends and some would be outright nasty attacks. Some of the initial posters would choose not to engage in the attacks and would simply remove the neg comment and chill. Others would "bring it on like Donkey Kong" and huge online arguments would start. Some of these online discussions would go from a policy debate and then cross into the personal realm, usually ending with one party un-friending the other.
If you are one of the parties choosing to get really passionate online with your thoughts, do you ever take a step back and wonder what all of your other friends and followers are thinking as they watch the interaction?
I am not telling you to hold back on posting about issues you are passionate about. I am simply cautioning you to determine if your level of passion will have any effect with your online marketing sphere? That is, if you are using social media to build your business, do you only want "like minded" people to do business with you?
I see the same thing in the various real estate Facebook groups. Somebody calls out Zillow and a war erupts or somebody personally attacks Jay Thompson like he is the reason for their misery. It is one thing to have a vendor discussion and another to make it personal.
When there is controversy, whether political, religious or Realtor related, people usually take sides which is OK, but think about whether or not your expression is going to put you in the angry nutbag category and if your passion is going to in any way decrease the size of your social marketing sphere.