A Week in Door County--
MaryKay's Door County Real Estate Sales
Welcome to northern Door County, the Cape Code of the Midwest. A peninsula surrounded by water (approximately 300 miles of water), 90 miles north of Green Bay, which also boasts numerous lighthouses, fine dining, ferries, orchards (the climate here is perfect for the Montmorency cherry), galleries galore, adult schools of learning and more.
Door County is a grand place to raise a family (which I am doing) because it's generally safe (we don't lock doors) and friendly. Our main trade is tourism, which stems back to the late 1800s, when people from Milwaukee, Chicago, Peoria, St. Louis, Iowa and other places discovered that we have cool Lake Michigan breezes and Green Bay, which becomes warm enough to bathe in during summer months. It's a paradise with shore, trees, bluff, farms, quaint towns and Villages, and one city (Sturgeon Bay).
SISTER BAY SUNSET
The tourists from the 1800s came to buy Door County real estate...and it has continued until this day. I started in real estate in the "golden days" (early 2000s), and looking back at how naive I was (and how naive the world was because of such lax lending practices), I realize how lucky I was to have a crash course from some fantastic mentors who included me on "co-lists" and what a natural transition it was for me to go from being a Certified Legal Assistant to a Wisconsin Licensed Real Estate Broker. I also obtained huge amounts of education outside of just my Broker's license. If there was a class available on anything and I had extra time, I took it. I earned my ABR (Accredited Buyer Representative), SRES (Senior Real Estate Specialist) and CRS (Certified Residential Specialist).
Since this is Door County (a peninsula), I became a local waterfront specialist and condominium specialist (my niches), but I also sold a lot of inland homes. I decided to concentrate mainly from Egg Harbor north to Gills Rock. I also earned my CTA (Certified Tourism Ambassador) certificate so if anyone asked me ANYTHING about Door County, I would be able to give a reasonable answer. I continue educational opportunities to this day.
Door County averages three million visitors per year, and many of these people, after multiple visits, decide to make Door County a permanent part of their lives by purchasing secondary or year-round homes. I'm here to help these buyers, with many tools to assist, including my own website (door-county-properties.com)
This means that in a given week I will have the chance to work in Jacksonport, Baileys Harbor, Egg Harbor, Fish Creek, Ephraim, Sister Bay, Ellison Bay, Northport, Newport, Rowleys Bay and North Bay. On any given week I will list and sell homes on the shores of Lake Michigan, on the Bay of Green Bay, and on Europe Lake, Kangaroo Lake and Clark Lake.
A typical day will start with some Facebook and some activerain before I leave for the office while I talk to my daughters and have a cup of green tea. In the summer, I can book up a full week in advance, but I also try to take floor ("opportunity time") at least one day per week to keep me grounded in our office. In 2016 I was "listing heavy", with nearly 70 MLS listings at one point, including homes, condominiums, vacant land and commercial opportunities. This means I need to structure my day very carefully to allow for marketing, as well as showing.
I try to blog daily, as well as posting daily to my business pages on Twitter, Facebook, Instagram, Linked-In and Pinterest. I have a checklist for each new listing to make sure that it is featured at least once, and then featured again when I have new photos or price reductions. I also utilize selected local print media and belong to several local service clubs and business organizations--and I always have a business card with me.
Since I start work at 6 a.m. most days, I try not to work past 5:30 p.m. I'll also schedule a day off each week and try to arrange my showing schedule so I can attend at least one church service (sometimes this doesn't happen because this is a tourism-based area with full weekends from July-October).
What do I love about every week of my career? The fact that no two days are alike. The fact that I meet a lot of great people from all walks of life and from around the world. This past spring I helped a couple that was originally from Lithuania buy a 28 room motel (truly the American Dream, and I also helped them buy their current home), and 2 weeks ago I met "The Property Brothers" from HGTV.
JUST HANGING OUT WITH JONATHAN AND DREW SCOTT
HGTV's PROPERTY BROTHERS
There isn't a "typical week" in Door County real estate. I wear every hat from marketing coordinator to showing agent to listing agent to transaction coordinator and listing coordinator (with a little help, of course). Like your local postman, I work in rain, sleet, hail and snow. But the saying "if you love what you do, it isn't work" applies here.
Learn more about Door County real estate here. A Week in Door County-- MaryKay's Door County Real Estate Sales