Why Top Real Estate Agents are Texting

Real Estate Technology with 855-419-6019

Someone is calling. You don’t know who it is. The number doesn’t look familiar. And you’re currently busy. So, you don’t answer it. Then you hear the beep … they left a voicemail. Now a thought runs through your head. Why didn’t they just text me? That way, I could answer on my own time.


Let’s think about it from a real estate perspective. You are on the phone daily. Sometimes you’re talking with clients; other times you’re cold-calling. How many of those calls are answered?


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More and more, people are spending time with digital activities. They’re on social media, consuming content. They’re using Google to search for information. Or they’re emailing back and forth. If the phone rings, it’s an interruption. Growing numbers of people are preferring the conversation to be held off the phone.


So, why should we promote texting when there are other channels like social media and email? Because texting is the most widely-used and frequently used app on a smartphone. 97% of Americans use it at least once a day (PEW Internet).


Now, let’s discuss why top real estate agents are using texting to close deals.


1. Texting’s Reply Rate is Really Good

Getting leads to respond can sometimes feel like climbing Mt. Everest. You call them. You email them. But no response. What some real estate teams discovered was that texting had an impressive reply rate: 36% to be exact. Out of every ten people, 3-4 individuals responded back.


Compare that to the 5-10% reply rate for emails (average for all industries), and you see the potential revenue you’ve been leaving on the table.


 Improve Your Lead Follow Up. Click Here.


2. You Can’t Review Phone Calls Later

After a call, have you ever had a moment where you thought, what did he say again? Something could have distracted you or too many things were demanding attention. Providing excellent customer service means remembering what the homebuyer (or seller) wants – and if you’re forgetting, that’s no bueno. Text messages give you a transcript as to what you talked about. It helps you remember and keep track of things.


3. Younger Generations Prefer Communication Differently

Every day Generation X and Y (Millennials) are out-sizing the Baby Boomer generation in terms of real estate shopping. And those people have a much different taste in communication than their predecessors. Increasingly, they’re looking to shift the conversations onto other mediums like text messaging.


4. It’s Easy to Automate

Want to increase your productivity without burning out? Implement a lead follow up plan and combine it with a CRM that can automate the steps. Having a real estate software to help you send texts to leads can have positive results for your team.


 Automate Your Marketing. Check Out Our Real Estate CRM


We recently had a client who told us they had a lead register on their website around 1:30 pm. The system sent them a quick text thanking them for registering, confirming the area she was interested in and their price range. Fast forward 10 minutes and the prospect was texting the agent to request a showing. By 2 pm an appointment was set and everyone went back to enjoying their Sunday. Unbelievable, right? What if I told you that it happened twice that afternoon! Not bad for 30 minutes of work … from your couch.


5. Text Messaging — The Results

Now, I’m not suggesting that texting is a substitution for hammering the phones, but if you aren’t already texting, there is no better time than now to start, especially if you are reading this from your couch.


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L. Scott Ferguson
Ask4Ferguson - Your House-SOLD Name in Real Estate - West Palm Beach, FL
Sunny Florida Real Estate Professional

All 5 are true and real!  Good stuff!

Nov 30, 2016 08:20 AM #28
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

For the purposes of your real estate commission rules on electronic communication you should also have a system to save texts.

Nov 30, 2016 08:26 AM #29
Marco Giancola
Beachfront Realty - Miami Beach, FL
Realtor (305)608-1922, Miami Beach Florida

Texting and saving them has proven to be my favorite new way of communication. Short, to the point and documented!

Nov 30, 2016 08:35 AM #30
Stephen Arnold
HomeSmart Elite Group - Scottsdale, AZ

Agreed!  Texting saves time and effort for all parties involved!  

Nov 30, 2016 08:47 AM #31
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Texting is my favorite form of communication. However, it is not for everyone. I had a client who insisted on phone conversation. She claimed she couldn't tell my mood from texts...lol.

Nov 30, 2016 08:55 AM #32
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

I call, eMail and text simutaneously. Text gets the best result. The dead beat listing agent often has her own agenda or have an ego.....  

I stay away from these agents.


Nov 30, 2016 10:12 AM #33
Malendaz Coleman

Texting just saves time. However making a call can give proper clarification when needed. 

Nov 30, 2016 11:01 AM #34
Matthew Westpfahl
Minneapolis, MN
First time home buyer specialist

I feel like I'm too young to work so much old-fasion style.  I love texting when it's not work because it's much easier.  I'm going to have to try texting, I never thought about it saving time and having better responses. 

Nov 30, 2016 11:21 AM #35
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

I love texting and it is so non intrusive. As a consumer, I prefer a text or email over a call any day.

Nov 30, 2016 02:37 PM #36
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I will text until we get into needed hard info or a need for other communications.  Then long hand e-mail is a must to make sure there are no misunderstandings.

Nov 30, 2016 03:11 PM #37
Realty One Group Alliance - San Mateo, CA
Broker Associate & Licensed Architect

Thanks from sharing! This article help us to realized it was helpful and convenient to us and on our clients on some time,however emails work good for us especialy if it has be to with all the details.

Nov 30, 2016 05:29 PM #38
Thomas McGiveron
Long Island Real Estate Market: Douglas Elliman - Medford, NY
Thomas McGiveron Lic. R.E. Broker Associate

If I know it's a cell number, I don't leave voice mails. I text. Clients, other agents, attorney's - everyone. 

Nov 30, 2016 06:25 PM #39
J.R. Schloemer, CRS
Kentucky Select Properties - Louisville, KY

People in my office 

Nov 30, 2016 08:58 PM #40
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

I fought the whole texting thing... but now I love it... it is so easy and quiet ... no talking can be quite soothing...

Mar 01, 2017 12:51 AM #41
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

This is  really old post.... i think i may have answered it before... why is it on the main feed again... wonders of the world... powers that be and all that.

Mar 01, 2017 12:53 AM #42
Charlie Harrison
The Bluefield Group - Greenville, SC
Are you ready to buy or sell today?

I've always learned if something works, keep using it. It's obvious texting has become one of the main ways for people to communicate today. With that said, it's always good to start first with a phone call and then move to text.

Mar 01, 2017 05:02 AM #43
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Steven, nice lead piece on texting.  I mostly agree, but there are times when a real-time conversation is soooo much better. 

Mar 01, 2017 06:07 AM #44
Peter Davies
Borawski Real Estate - Northampton, MA
Exceptional service, without exception...

I love for setting showing appointments. I usually get a rapid response and the showing instructions are conveniently in my phone or tablet.

Mar 01, 2017 07:33 AM #45
Stephen L. Skakandy, CRS
RE/MAX Elite Realty Group - Camp Lejeune, NC
Expert Communicator, Skilled Facilitator

Texting is an important tool to employ in a real estate transaction  -to a point. I enjoy using it to get the process started and in situations when lengthy explanations aren't required. 

Mar 01, 2017 02:02 PM #46
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Sometimes messages need to be quick and to the point and without any BS, you know?

Mar 01, 2017 11:55 PM #47
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