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5 Things You Need to Know About LinkedIn

Real Estate Technology with CityBlast

Lately I’ve been thinking about LinkedIn - in particular, its undervalued status in the world of social media. Sure, you might have set up a LinkedIn account years ago. You might have added relevant skills and experience, included your work and education info and copied a headshot to complete things.


But are you seriously considering the potential this platform offers? Here’s a few sobering facts:

  • It’s the largest professional social network site in the world.

  • Two new members signing up every second, according to AddThis.

  • And it’s widely recognized as a bastion of professionalism among social networks.


There are plenty of reasons you should be seriously investing in your LinkedIn presence:


Increase your brand awareness


Like with any social media site, building your brand and increasing awareness of your services is key. And with LinkedIn growing at a truly dizzying rate, now is the perfect time to add your voice to the mix.


Connect with and acquire new clients


One-on-one, personal connections - when it comes to closing deals, nothing beats that kind of interaction. Connect directly with your current clients and find new ones through your network.


Promote events


Attract a wider audience to your next open house: publicizing your events online is essential to generating interest in your listings.


Engage with influencers


This one is obvious - influences carry social proof that you need to build trust among your audience. Engaging with them on LinkedIn can be an effective way to help establish credibility and name recognition.


Underestimating LinkedIn? You’re not alone. But recognizing the potential of this platform gives you a unique advantage to tap into this market.


So whether you’re just signing up or rethinking your strategy, here are some things you need to know about LinkedIn:


  1. Optimize for Search Engines


Like any other platform, your goal here should be twofold: to increase your brand awareness and generate leads for your business. But to get there, you first need to take the necessary steps to increase your profile’s visibility, particularly in search engine results. This will ensure you’re reaching the right audience. HubSpot offers a couple of tips on getting this right:

  • Take time to consider what keywords, phrases and search topics are most relevant to your business.

  • Then, employ that wording in your profile’s description, bio and posts.


2. Timing is Everything


You can work tirelessly on your profile and spend hours scrutinizing online content for useful posts - but if you’re posting updates at the wrong times, you won’t maximize your visibility. And your message will get lost in the sheer volume of other posts. Try some A/B testing to determine what time of day is optimal for your audience. But, generally, Monday between 2 - 4 pm is most effective, according to AddThis.com.


3. Get Endorsed


Endorsements are one of the single-most important tools featured on LinkedIn: they offer social proof for the skills you’ve included on your profile. Here’s how it works: you list skills you have and your connections endorse you for them. It’s simple, but as HubSpot points out, absolutely essential to building credibility online.

  • One of the most common ways to acquire endorsements is endorsing your connections first


4. The Right Content is Key


Struggling with what type of content to post? According to Buffer, the most in-demand content is industry insights: educational, informative posts that benefit them. This presents an opportunity for you to position yourself as an industry expert, offering your audience insightful, relevant content and branding yourself as a credible source of information.


5. Don’t Be Shy!


A professional network is no place to turn into a wallflower. Reaching out to connections - both old and new - will help energize your page. After all, the whole point is to grow your network - so be bold! According to CIO.com, here are some appropriate times to get in touch:

  • Job changes

  • Mentions in the news

  • Work anniversaries

  • Recent meetings


Have experience marketing yourself or your business on LinkedIn? Let me know in the comments below!



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Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Good post Shaun. Despite all the hoopla about Facebook, Linked-in is where we get the most social media traction for my group, by far.

Nov 17, 2016 09:11 PM
Jim Garcia | Douglas County Real Estate
Jim Garcia | Douglas County Real Estate - Castle Rock, CO
240+ Reviews-Most Recommended Realtor

These are very good tips. Thank you for sharing.

Nov 17, 2016 09:41 PM
Chris Lima
Turtle Reef Realty - Port St Lucie, FL
Local or Global-Allow me to open doors for you.

Great tips, Shaun.  Thank you for sharing.

Nov 17, 2016 10:04 PM
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

I love Linkedin, and always enjoy hearing ways to grow my presence there, thank you for these tips, I will be implementing and digging in deeper

Nov 17, 2016 10:47 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Watching Linkedin.  Have all my bloggs on Link account. Get endless loan, realtors wanting to be connected. 

Nov 18, 2016 12:34 AM
Jerry Murphy, CRS, SRES
Long Realty West Valley - Anthem, AZ
Anthem, Phoenix, and Scottsdale AZ Real Estate

Thank you Shaun. Linked In is definitely a site that I put effort into.  I need to incorporate some of the tips you mentioned above, like the endorsements.  Thank you.

Nov 18, 2016 12:42 AM
April Swenson
Coldwell Banker Ocean Shores Brokers - Ocean Shores, WA
CRS and Managing Broker - Ocean Shores Real Estate

Thanks for your post. Good thoughts. I definitely use LinkedIn.

Nov 18, 2016 12:51 AM
Mike Bjork
Evolve Bank & Trust - Redondo Beach, CA

I agree, Shaun!  LinkedIn is a great place to brand yourself with other professionals.  Personally, I try to take about 15 minutes each week to go into my Connections accounts to endorse them.  Also, I make sure to comment on their Status Updates, like Birthdays, Anniversaries, Job Changes, etc...  It helps to generate some interaction.

Nov 18, 2016 01:19 AM
David Alan Baker | Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert

Linked in is indeed something that I need to spend more time with.  It is a great resource, tool much like ar.

Nov 18, 2016 01:37 AM
Alek Babaa
Prostead - Charlotte, NC
Realtor, Your Carolina Connection

Thanks Shaun for posting. Great insight!

Nov 18, 2016 01:47 AM
Kathryn Acciari
Central One Federal Credit Union - Shrewsbury, MA
Mortgage Loan Originator

This is by far the most informative information I have read about LinkedIn. Thank you, Shaun.

Nov 18, 2016 06:20 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Thanks for the tips Shaun Nilsson I like LinkedIn but it is hard to work sometimes because Facebook is so much more visual and fun and interactive. I think it also depends on your avatar, your ideal client. Where do they hang out, then go hang out there. Most of my audience is on FB so I network there. However, I do have a segment of ideal client prospects on LinkedIn. 

Nov 18, 2016 10:26 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Thanks for these important tips re: LinkedIn.  I am going to take a closer look at this post and implement some of these suggestions.

Nov 18, 2016 11:39 AM
Martin E. Kalisker, Esq.
Natick, MA
Real Estate Law From A Practical Perspective

I tend to disagree...I see Linked In as a tool for people seeking to find a new career and for others to recruit folks on Linked In because of their work experience.  I'm not sure that the whole idea of Linked In has been bastardized by Facebook, but I don't like to be solicited and the original purpose of professionals connecting with other professionals has been replaced by ads, social media rants and recruiting messages.  Does anyone else see the same things going on?

Nov 18, 2016 11:58 AM
Eileen Burns 954.483.3912
Trans State Commercial Realty Inc. - Fort Lauderdale, FL
FLorida Real Estate Connector

Welcome to Active Rain Shaun. Wonderful post and congrats on  your feature.  Well worth a reblog and ....

Active Rain Newbie

I have been a CityBlast customer for more than nine months and must say I get a few FaceBook comments and likes.  However, not seeing how to track Linkedin nor Twitter.  Your Customer Service is slated toward residential and cannot seem to help me crank up to my commercial market which is my Linkedin account.  Can't seem to get that one condo activated enough times to engage buyers.  Anyone else like to chime in? 

Nov 18, 2016 09:30 PM
Paul Viau
Nova Scotia Real Estate Blog - Halifax, NS
Nova Scotia Real Estate Blog + Photo Services

I find Hootsuite does a great job at connecting me to all the social media sites and timing is a big thing to get right! Linkedin is a crucial part of my social media program.

Nov 18, 2016 09:39 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Shaun

Thanks for all the tips - I suspect many do not do nearly what they could with LinkedIn and I am certainly one of them. The profile is there but I don't post enough. I will be remedying that! Bookmarked for reading again.


Nov 19, 2016 02:36 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Enjoyed reading these tips and will be reviewing again to make sure I'm doing all I can to be relevant!  Thanks!

Nov 19, 2016 05:42 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I guess I need to study it some more. I used to get notices of a new post to some group I'd joined. That stopped some months ago. Also used to get those goofy things encouraging me to endorse someone I've never met. Nope, not doing that.

Finally, I used to get messages inviting me to connect with people i mightknow. Those don't come any more either. 

The result - I don't think about LinkedIn very often. Once in a while I share something there, but as for going there to explore, I just haven't done it. 

Nov 19, 2016 06:42 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I'm on LinkedIn and post blogs there...I don't check it every day to see regular feeds, probably should!

Nov 19, 2016 12:07 PM