I've been a part of the real estate industry now for going on 16+ years. Back when I started, I spent most of my time trying to build a website to build my business. I knew that if I wanted to have long term results, I needed to do everything I could to get Google to understand what my business was about and why they should like me to place me on page one of search engine results pages.
I spent tireless hours creating content pages after pages to get ranked well. Then I linked my heart out everywhere I could to try & make it clear that I am a Myrtle Beach REALTOR®. I created profiles on every single social network that is out there & made sure to set up the profiles in full and added my links to the profiles. I've spent countless hours on social getting the word out there about what I do for a living.
Then came around the use of an IDX. This brought on a whole new world of content creation where thousands upon thousands of IDX pages could be created to help boost the rankings on your website. I immediately started creating pages of content for the different communities that I wanted to rank for. I even went out & purchased a few domains to point to neighborhoods and well, the rankings began to do what I wanted.
I started to find my hard work paying off as I ranked on page 1 of Google for neighborhoods in which I wanted to be known as the expert. But, as I continued to create more content, I started to notice that the rankings began to go down. When I started to do research to find out why the slip was happening, the reason was pretty clear.
Google was confused. While I had done a good job creating content on the communities, Google didn't know anymore which was the page that mattered and which to rank first. When there are 20-30 pages inside my site that were all trying to rank for the same thing, it makes it almost impossible for any to rank well. I am currently competing with myself or creating content that is very similar/duplicate. In Short, I'm confusing The Google.
Take a look at the graphic below. It's an example of a neighborhood that I currently have on my website where there are 14 pages of content competing for the same community. Google doesn't see them working together, but as competitors.
Instead, I am working now on restructuring these community pages to get them all working together to help rank on page 1. Take a look at how that structure should be.
So now comes the fun task of deconfusing search engines and structuring things properly. Only then as I continue to do this will I continue to see the results I want in rankings. So far, I've been able to get one neighborhood back on page 1 and that's the Waterbridge community here in Myrtle Beach. Now to get the others back on track.
Hope this information is helpful to someone else and assists them. Remember, quantity does not equal quality. As of writing this post, my website currently has over 8,600 pages of content indexed. As I continue this process of getting the search engines to understand me, I am positive the rankings for terms I want to rank for will also increase. Let the fun begin!