You know the phrase "perception is reality".
And right now there are a LOT of people with perception issues.
The same person can be perceived as saint or demon despite the same information being available to all parties (see the recent election for perfect examples of this).
I'm having perceptions altered daily based on the way people do or don't act on social media. Their comments might not reflect their true natures, but the perception is created regardless because that's the information we have to work with.
Most use Facebook to present the best possible image of their lives. Seriously, when is the last time you saw someone post "here's the Big Mac and fries I'm eating"?? Yet, Chez McD's is serving billions, right?!
A large part of our success as real estate agents is determined by creating the right perceptions. Look, we all know the public doesn't think highly of us as a trade, but we have to attract people to us or we're out of business.
How we present ourselves online is our virtual storefront. We're selling ourselves and our services, so our interaction and presentation on social media is vital. Your blog can demonstrate your expertise or your ignorance of your local market. Your Facebook posts can show your ability to be rational, or that you're foaming at the mouth. You get the drift, pick your social media venue and it can go well, or very, very wrong.
Assuming we pass the social media test with the consumer, next up is making sure our REAL persona jives with our online presentation. Prove that you know your stuff. The clients want to know we're working for them. Communication goes a long way towards retaining sellers in a market that isn't hot. Buyers knowing you're looking for houses for them, making sure they get your time when they need it, these are things that go a long ways towards clients feeling you know your stuff AND you care about THEM.
Can you bring it all together? Create the perception that really reflects who you are? It's work, but it can be done. And just another reason to think before hitting submit on that rant.
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz