I don't believe this...

Services for Real Estate Pros with Marte Cliff Copywriting

Tony Robbins, that famous motivational speaker, said: “If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results.”


Perhaps, to some extent and in some careers, that can work. However, in real estate, only parts of it work for everyone.

one of a kind

After all, you're an individual. You bring a different attitude, different experiences, different feelings, and a different personality to your work. 


You're one of a kind - not someone else's clone. 


In my opinion, every agent needs to:   

  • Have an informative personal website that captures leads
  • Prospect by postal mail, e-mail, or both
  • Follow up on leads religiously
  • Become an expert in his or her chosen niche
  • Stay in close touch with past clients

Beyond that, what works for one might NOT work for another.


For instance, some agents find great success from door-knocking. Others dislike it so much that they can’t possibly be successful doing it.


The same could be said for cold calling, using paid ads on Facebook or Google, buying leads, networking at events, holding open houses, using scripts, using social media sites to gain clients, joining local service groups, and schmoozing at the country club.


What works really well for one person might not work at all for someone with a different personality or outlook. I, for instance, would be a total flop at networking in crowds. My first instinct is to go hide, and I would never walk up and join a group without being invited.


So – my thought is that you should definitely take a look at what other people are doing and consider whether theirs is the right plan for you. Maybe you should even give some new things a try, just to test them out.


After that, you should concentrate on the marketing activities that you enjoy, because those are the activities that you’ll do well.





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Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

Wow - that is pretty basic.  I guess he is assuming that most people don't have an original thought in their brains and therefore need to copy!  Didn't we learn in school to never copy another students' paper......

Featured in BananaTude!

Nov 15, 2016 05:52 AM #1
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Marte, I don't believe copying someone else is always good.  What works for one may not work for another

Nov 15, 2016 05:57 AM #2
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Right on, Marte Cliff .  We are all unique and should play off our individual strengths and personality traits.  

We can certainly learn from successful people in the industry.   But we can also learn lessons from successful people in other industries.  

Nov 15, 2016 05:58 AM #3
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Marte Cliff  I have to agree with you ..Find your niche and stick with it . What works for one person may not work for another

Nov 15, 2016 06:45 AM #4
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I also agree with you Marte Cliff . I think there are very view professions, other than a life couch, that you can copy like a blueprint... 

Nov 15, 2016 07:49 AM #5
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Marti I agree everybody needs to find and figure out what works for them personally.  Trying to copy or follow somebody's elses plan is missing the 'heart".

Nov 15, 2016 08:19 AM #6
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

When I was finding my way, I listened to the approaches of a handful of agents who were successful in our down market and took bits and pieces that worked...then added my own.

Nov 15, 2016 08:39 AM #7
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Marte- I've always used this approach to life as well.  When I see a characteristic or attribute of someone that I like, I see if parts or all of it can be fitted into my life.  It's very true about marketing... you have to make it your own to make it work. 

Nov 16, 2016 01:38 AM #8
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Seems like a blanket statement to me, Marte Cliff ... and a rather lazy one, if I'm going to react honestly.  Personally, I think the differences between one another is what makes life interesting .. and sets us apart too ...


Nov 16, 2016 05:39 AM #9
Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900
Get Results Team...Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

You are right, it's important to do what's "you".

P.S. Thanks for reading and commenting on my blog.

Nov 19, 2016 02:31 PM #10
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