Gee, Dale...I have mixed emotions about this group going public. Although I can see it is probably for the best, I kind of miss the good ol' days, when the group was young and secluded and we could say things about folks with relative impunity. At any rate, I'm glad to see that Bob Eliott made it in during my period of extended absence. Hey, Bob! Obviously, you can't keep a good man down....for long.
Now that we have gone public, I find myself salivating over the potential number of great marketing ideas that might now be presented to us all by inspectors far and wide. Lord knows, there are enough of us with plenty of time on our hands that we can now spend hours and hours sitting around dreaming up ways to grab a portion of whatever of the market remains. But in the end, there simply aren't any magic bullets. Here's the whole thing in a nutshell:
Make yourself known to as many people as you can. Keep reminding them that you are alive, well, willing, and able. Every chance you get, make some kind of contact somewhere. Be honest and sincere, and always put out a quality product. Even then, especially in the current environment, you may go belly-up. Diversify...be willing to do lots of different things for whatever profit there may be. Home inspections alone in most markets just won't cut it right now.
If you happen to be competitive, and in this business you'd better be, one way of thinking about this is that there's a war out there, be prepared to win it. Being a history buff, I like to think of the marketing wars in simple terms, as US Grant did. When asked once about his philosophy of war, he replied, "Find out where your enemy is. Go to him, and hit him as hard as you can with everything you've got. And keep on moving."
Now, there was a man with a plan! Obviously, it worked.