As the sun sets on another year it's time to take stock on what we did and where we were. What went right and what went some other way. By any measurement you want to use this was a wacky year! There was trepidation on all fronts. People were worried that something that was supposed to happen wouldn't. Others were worried that something wouldn't happen and it did. You might be thinking that I'm speaking about politics, but I'm not . . . I'm really just talking about life and the way things roll out. (although I can see where you might find some parallels)
This is a time when we analyze our game plan. "Hey that worked great... let's do a little more of that." Or, "We spent WHAT for those leads? And what do we have to show for it?" Every year we learn a little more about ourselves and every year there are new things to learn about our business. New technologies, changes in the marketplace, changes in legislation. Staying on top of everything and making sure you're not chasing some 'shinny penny' is not for everyone . . . but it is for us! We like it, we thrive on it and that's why we're in this business.
So as Novembeard comes to a close please remember, whatever you accomplished this year you certainly deserved it. If your wallet is fat you got exactly what you deserve. If your wallet is light (this might sting a bit for some, but) you got exactly what you deserve. That's the beauty of this business, we create our own reality, our own success. Find out what works and do more of that.
I hope you had as much fun reading this as I did putting it together . . . the lad on the left is not yours truly, it's my son Spencer . . . until next time.