The Importance of a Real Estate Marketing Calendar

Services for Real Estate Pros with BRE# 01392374

Is your real estate marketing sporadic, or is it consistent and predictable? 

If you're like many busy Realtors, you have to admit it's not as consistent as you would like. 

You have great intentions. But you buy postcards and then don't send them, and it seems like such a waste of money. You start a Facebook page but then don't update it because you don't know what to say. Anyway, you're busy with other things!

A real estate marketing calendar can help you solve those problems. Discover what a marketing calendar is and how you can use it to build your business in 2017.

What is a Real Estate Marketing Calendar?

A real estate marketing calendar is a plan that shows what marketing activities you have planned throughout the year. It allows you to make sure your marketing is consistent and thought out in advance.

With a marketing calendar, you will be able to plan ahead for holidays and special events, while also planning to get your farming postcards and regular newsletters out on a regular basis.

It also helps you ensure that you order your supplies in time for you to receive them and send them to your list. You can plan backward from the planned mailing date to determining when you need to order, and then backward from there to determine when you should start choosing templates and creating your copy.  

A real estate marketing calendar doesn’t have to be complicated. It can be as simple or detailed as you choose. It’s simply a tool to help you plan ahead and to keep you on track during the year.

How to Create a Real Estate Marketing Calendar for 2017

The easiest way to create a real estate marketing calendar for 2017 is to start with a blank 12-month calendar. It can be on paper or digital, either way.

Look over the whole year and note what holidays or special events you like to highlight in your business. Mark down what you want to do for each one. Then, plan backward and note when you need to create your copy and order your materials.

Next, write down your regular marketing events. Include email, social media, and print marketing. Do you send a farming postcard once a month? An email newsletter every two weeks? Whatever you do, write down the day it needs to go out. If applicable, plan backward from there and note when things need to be written and ordered.

Once you’ve written down these aspects of your real estate marketing plan, you’ll know exactly what you need to do and when. Each week during 2017, look at your marketing calendar and make sure you plan to accomplish the activities you listed. When you do, your marketing will be consistent and useful, not sporadic and unhelpful.

When you have a clear marketing plan, you’ll save both time and money. Because the planning is done in advance, you won’t have to spend brain power wondering how you’ll market your real estate business this week. Also, you won’t waste money on unused marketing materials. You’ll know exactly what to do with everything you order.

If you’re interested in getting help creating your real estate marketing calendar, please reach out to Printerbees. We’d love to meet with you and help you create the perfect marketing. Contact us to set up your marketing planning session today!


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Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Good tips!  I admit I sometimes buy postcards and dont get them out in a timely fashion....

Nov 17, 2016 11:01 PM #1
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Sounds like a good plan for the new year.

Nov 22, 2016 03:43 AM #2
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Such a great idea! I started adding reminders for every type of marketing to my CRM so that I would accomplish those things on time!

Dec 01, 2016 04:16 PM #3
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Sound advice. Failure to plan is simply a plan to failure. 

Dec 19, 2016 03:40 AM #4
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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
How Can I Help You With Your Marketing?
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