How Are You Marketing To Women??

Real Estate Agent with Coldwell Banker Access Realty 433494

How Are You Marketing To Women??



Are you tech-savvy? If you answered no, you’re most likely hurting your business’ bottom line. Due to technology, it’s no longer enough to be a subject-matter expert in your field. You have to adapt to the times and become educated on gender-based marketing strategies.


Knowing your audience is the basis of any marketing plan. According to 2015 Pew Research Center data, 44 percent of women use Pinterest vs. 16 percent of men. If your target audience is women, this is just one example showing that certain social media sites hold more value than others when it comes to gender.

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Posted by

P. Winston Heverly, GRI, ABR, SFR, CDPE, CIAS, PA

We service all of Palm Beach County and S. Florida


 513 N. Country Club Drive, Suite 200, Atlantis, FL 33462

Office: (561) 247-7376 - Fax: (561) 537-7223 - Cell: (561) 629-2660

Email: - Web: WinstonRealty


Search: Atlantis, Boca Raton, Lake Worth, Palm Beach Gardens,

South Palm Beach, West Palm Beach           




P Winston Heverly - Real Estate Agent

Comments (1)

Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Targeted marketing is very important and if you don't have it, you don't really have a clear message.

Nov 19, 2016 02:40 PM