How Are You Marketing To Women??
Are you tech-savvy? If you answered no, you’re most likely hurting your business’ bottom line. Due to technology, it’s no longer enough to be a subject-matter expert in your field. You have to adapt to the times and become educated on gender-based marketing strategies.
Knowing your audience is the basis of any marketing plan. According to 2015 Pew Research Center data, 44 percent of women use Pinterest vs. 16 percent of men. If your target audience is women, this is just one example showing that certain social media sites hold more value than others when it comes to gender.