How To Sell Your Home When Competing Against The Builder

Reblogger Debbie Reynolds
Real Estate Agent with Platinum Properties TN Broker: 208698

Don't be discouraged if new homes are still being built in your area and you need to sell. Price your home right and have it in tip top condition and list with an agreessive agent that knows how to market. Your home will sell, too.

Original content by Liz and Bill Spear SAL.2002007747

Let's say you bought your home in the early phases of a subdivision's history.  You got in early, picked a great lot and built the home just the way you wanted! 

You didn't expect to move soon, but LIFE HAPPENS!

  • You had a major job change and you've got to relocate
  • A major life event happened (illness of an immediate family member, your plans for happily ever after with your spouse didn't work out)
  • You realized you made a mistake.  That floor plan just doesn't work, or the home is too big (or small), that commute you thought would be tolerable was fine until the first snowfall, etc.

Regardless of the WHY, it's time to sell your home and you've got to go head to head with the builders in your community.


new construction patio homes in Cincinnati

And here's the thing, selling your home while competing against the builder won't be the easiest task for you or us as your agents UNLESS we do things just right.

You have one significant factor working for you:


That's pretty much the biggest thing working in your behalf with buyers, because all other things being equal, buyers will select newer over older pretty much every time. 

Buyers want to delay paying for a new roof, furnace, water heater and all the rest, so homes closer to those major expenses are tougher to sell versus a brand new home.  Buyers like that new home smell, knowing that there's no cat or dog dander and "accidents" hidden in the carpet, that no smoker has every lived in the home, etc.  You'd feel the same if it was you, right?

So to take advantage of your READY NOW status, we need to make sure of a few things:

  • Your home is in tip top condition.  Make it sparkle.  Take a hard look at your home and correct what needs corrected (we can help with identifying those issues).
  • Price AGGRESSIVELY. Remember, if a buyer can build new for the same price as your home, they'll build new unless their time line prevents them.
  • Hire agents that know how to make your home shine with their marketing.  SUPERB pictures, accurate and thorough information, enticing write-ups, it's all part of creating the WANT for buyers.


Ready to talk details?  Please reach out to us at 513-520-5305 or 

We look forward to hearing from you! 

Serving Warren County area home buyers and sellers,

Liz and Bill aka BLiz


Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS

William (Bill) Spear, CRS
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Direct:  513-520-5305
Direct #2: 513-265-3004     
Fax: 866-302-8418


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Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

This is a great post to share with people in outlaying areas of metro regions- there will always be new construction to compete against -thanks for the repost! 

Nov 20, 2016 07:33 PM #1
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Debbie - this is important information.  Making you home a model with immediate move in works.

Nov 20, 2016 07:57 PM #2
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Debbie, Thanks for the reblog!  For sure, the "used" homes can be sold against new, the value just needs to be recognizable for the buyers.

Nov 20, 2016 08:03 PM #3
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Debbie Reynolds - Buyers and sellers alike need to know what to expect.  In our area building fees for lots are very expensive making the resale market extremely competitive. 

Nov 20, 2016 09:04 PM #4
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Good morning Debbie. If it is not perfect, and most likely it is not, get it staged! Enjoy your day!

Nov 20, 2016 09:45 PM #5
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Great reblog...I did not see the original so I appreciate the reblog!

Nov 20, 2016 10:41 PM #6
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

Price it aggressively and it will sell. Good reblog Debbie!

Nov 20, 2016 11:07 PM #7
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Debbie, great choice of reblog, it all comes down to pricing!

Nov 20, 2016 11:22 PM #8
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

This is a very good selection for a reblog and excellent advice to share.

Nov 20, 2016 11:34 PM #9
Rebecca Gaujot, Realtor®
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Priced right and move-in ready does sell quicker.

Nov 21, 2016 02:56 AM #10
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Debbie, excellent post to re-blog. Competing against new homes is never easy but following those tips listed in this post will certainly help a seller get the job done. 

Nov 21, 2016 05:15 AM #11
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Debbie Reynolds

Your Dedicated Clarksville TN Real Estate Agent
Clarksville and Real Estate are my specialities! May I help you?
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