Sitting in Maine as I write this blog, feeling the draft around my feet, I am reminded how the weather affects your market. You practice in Florida and Alabama, so there is no way to relate to real estate agents practicing in New England. The weather affects their market in such a way that they must plan their strategies around snow, ice and cold.
The weather affects your market because even in the most bitter temperatures, you are still able to practice real estate. We seldom see a shut-down in south because of winter weather albeit things do slow down a bit. As we quickly approach the end of 2016, we are seeing cooler weather than normal, a jump from summer, little autumn, right into winter. In Pensacola or Daphne, sweaters are out along with long sleeves. In Maine, however, we’re seeing gloves, hats, scarves and coats. I must admit I am looking forward to returning to Florida in a couple of days.
The weather affects your market because people in the northern areas of the country want to head south to warmer weather. We live in a great area for year-round sunshine even if the temperatures are a bit cooler. You will see an influx in the number of people in our area, and this is a prime opportunity to turn “snow birds” into buyers of second homes, retirement homes and some even into family homes. You cannot afford to lay back, mentally take time off from marketing yourself and your listings and determine winter is not a good time to practice real estate.
The weather affects your market in a more positive light than you would think. As long as there is cold and snow up north, there is going to be someone desiring to relocate to your neck of the woods. Now is the time to be sharpening your skills! As you review your 2016 goals with an eye toward setting new ones for 2017, pay attention to the different turns in your income so you can determine what time of the past year was your weakest. Once you determine your weakest points, you can target those points in 2017 for education. Make those slow times count toward your professional development so that you’re ready for the fast pace that will follow.
Even with the weather affecting your market, you can be successful and tailor your strategies around peaks and valleys. Don’t use the winter months as a crutch or an excuse to not gain momentum. Someone is listing and selling during those slow times. Let that someone be you! If you have not yet completed your Post License class, you may want to consider TEAM Hughes Real Estate School. We’ll be discussing business plans and how to get you up and running. Let us know if you are interested. We’re here to serve your educational needs.