Branding Moment: Top of Mind Brand In Italy--Philadelphia?

Services for Real Estate Pros with Napa Consultants

We revisited a favorite restaurant in Florence.  For dessert, our waitress insisted we try the cheesecake, as it was her favorite.  And we did.  It was "L'ultimo!" as the Italians would say it.  Translated it means the final version, the best!"

We asked her if it was made with fresh ricotta.  She said, "No, Ricotta! Philadelphia and Marscapone! You know Philadelphia! Cookies for the crust! " We were amazed that Philadelphia cream cheese was top of mind in Italy.  Further research revealed that the European rights to Philadelphia Cream cheese were owned by Mondelez, a European food company. They did a great job marketing cream cheese to the Italians. They since sold it back to Kraft-Heinz for over $3.5 billion, according to Fortune Magazine.  


When we returned, we decide to see if we could duplicate the recipe.  I adapted this recipe from and made the following changes:


I used two packages of graham crackers and 1 stick of butter.  I used an 8 inch spring-form pan.  (The 9 inch they recommend would have made if flat rather than tall).  Be sure all your ingredients are at room temperature before you start mixing.  This is very important as the cheesecake will not cook evenly.


Since my oven has a mind of its own, I found that it needed 30 minutes of baking.  Then you turn the oven off, open the door and let is stay in the oven for another 30 minutes.  When cooled, chill it in refrigerator.  


We skipped the topping.  It does not need it.  It was as good as the Florentine version.  Three of our cheesecake expert friends were swooning over the results as were we.  So remember, its Philadelphia and Marscapone!


Happy Tuesday!

Posted by

Written by Ron & Alexandra Seigel-




ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in under 30 seconds?

Watch the video above to see and hear how we do it. 


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 11/23/2016 02:00 AM
Real Estate Sales and Marketing

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Ooo I love cheesecake but I'm abstaining from sugar as much as possible. I don't think I could turn down a piece if it were sitting in front of me. Especially if it's homemade! Have a wonderful Thanksgiving you two! 

Nov 22, 2016 01:26 AM #2
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Ron and Alexandra Seigel, I never would've guessed. I'm certain your cheesecake was just as good. I am saving this post just in case I get bored one of these days and have the urge to bake.

Nov 22, 2016 03:33 AM #3
Mark Don McInnes, Sandpoint
Sandpoint, ID
North Idaho Real Estate - 208-255.6227

There is very little that can match that of a good cheesecake.  How fantastic you have a recipe to enjoy for years ahead.  Mark

Nov 22, 2016 03:41 AM #4
Robin Street
The K Company - Centennial, CO

Never knew that and I grew up near Philadelphia!  

Nov 22, 2016 11:55 AM #5
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Ron & Alexandra - I actually made that cheesecake from Epicurious, and it was very good, but I still prefer my Sicilian ricotta cake : )

Nov 22, 2016 12:08 PM #6
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dick Greenberg would love to see the recipe.  

Beth Atalay it is worth it.  Ron and I managed to eat 1/2 of it, and we gave away the rest to our friends, who are still raving.  A

Nov 22, 2016 12:13 PM #7
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheri Sperry - MCNE® you can tell I love what we do.  Thank you for the nice words, we appreciate them.  A

Nov 22, 2016 02:24 PM #8
Yolanda Cordova-Gilbert
Sitterle Homes - Richmond, TX
Sitterle Homes


 The cheesecake looks yummy and that is very interesting about Philadelphia cream cheese in Italy who would of thought!

Nov 22, 2016 02:42 PM #9
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Yolanda Cordova-Gilbert what was interesting to me is that they sold it for $3.5 billion.  That is a lot of people buying a lot of cream cheese.  A

Nov 22, 2016 02:45 PM #10
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

And in a bit of Irony, Philadelphia is also a key part of the best New York cheesecake

Nov 22, 2016 06:24 PM #11
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Ron and Alexandra- this recipe is definitely going in my queue for the next dessert I make. 

Nov 22, 2016 06:29 PM #12
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

It's a small world after all. If you go back I will have to tell you about a restaurant that only had 6 tables but great food. Happy Thanksgiving to you both.

Nov 22, 2016 06:39 PM #13
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thanks for sharing your interesting experience and your suggested recipe.

Nov 22, 2016 06:40 PM #14
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Innovative Alexandra. Ron you are a lucky man. I  enjoy cheese cake and this recipe sounds yummy.

Nov 22, 2016 08:40 PM #15
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

How funny loved the recipe I tried it a few times over the years with mega failures.... I must say I prefer Ricotta any day in spite of the $3.5 billion resale... glad you got it right...Endre

Nov 22, 2016 10:41 PM #16
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Ron and Alexandra Seigel (A).... that cheesecake looks incredibly good... but you know what I'd say!!!

Nov 23, 2016 03:02 AM #17
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning A.  That photo makes me want to go get the ingredients and give it a try

Nov 23, 2016 03:27 AM #18
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

In addition to looking very delicious, this is pretty impressive for the Philadelphia brand.

Nov 23, 2016 03:40 AM #19
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Alexandra and Ron -- $3.5 Billion!   While it may not be the ultimate, that's certainly a terrific success story.   

Nov 23, 2016 07:45 AM #20
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Ron and Alexandra Seigel ,

I had to gasp at the 3.5 Billion figure too!! That is a wildly successful the photo..looks so yummy!!!

Nov 24, 2016 05:07 AM #21
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Ron and Alexandra Seigel

Luxury Real Estate Branding, Marketing & Strategy
How do I become First to Come to Mind in My Marketplace?
Spam prevention

Additional Information