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Attention Real Estate Professionals: get on the Trulia train.

By
Services for Real Estate Pros with VIO Media Group/ HItxt.com

If you are not already working with Trulia, but are working with Realtor.com, you may want to consider expanding to Trulia as well. They are growing at warp speed right now in terms of overall traffic. They are quickly outpacing Realtor.com and Zillow in terms of audience growth...see below.

Trulia vs. Realtor.com and Zillow

The chart above illustrates a 156% audience growth rate for Trulia year-over-year compared to only about 20% for both Zillow and Realtor.com for the same time period. Their month-over-month growth rate is double digits which is amazing considering they are driving about 2 million people to the site every month and their competitors are posting 1.5% and 2.2% growth rates.

I expect their growth to cool somewhat as they mature, however they are already posting great traffic levels at these growth rates. It may be quite a while before any significant slowdown occurs.

Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos
Hi Michael,  I am only somewhat familiar with Trulia.  What does Trulia do for me, my buyers or sellers ?  Thanks.
May 06, 2008 02:54 AM
Maria Holland
RE/Max Homes & Estates, ABR,GRI, CDPE, SFR - Nashville, TN
Realtor, ABR, GRI, CDPE, SFR
Alot of people go on Trulia.  Personally, I think it is very inaccurate; however, of course I post there because of the traffic, but I don't particularly care for it.  They have done a great job of marketing themselves.
May 06, 2008 02:54 AM
Associate Broker Falmouth MA Cape Cod Heath Coker
https://teamcoker.robertpaul.com - Falmouth, MA
Heath Coker Berkshire Hathaway HS Robert Paul Prop
I'm not sure I want to give content to another site that is competing with me for search engine results.
May 06, 2008 02:57 AM
Michael Ouellette
VIO Media Group/ HItxt.com - North Attleboro, MA
hitxt.com

Hi Bill - Trulia is a real estate directory/listings site similar to Realtor.com, etc. however they provide more detailed neighborhood and local market to the buyer than other sites.  Trulia provides you with another opportunity to market your listings.  

Maria's comments are interesting on the accuracy of Trulia.  I will have to do some investigating...thank you all! 

May 06, 2008 03:02 AM
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY
Michael, somehow I still thin more people go to realtor.com than to Trulia, but who knows?  I have been checking into trulia lately myself to see what they are all about. 
May 06, 2008 03:09 AM
Michael Ouellette
VIO Media Group/ HItxt.com - North Attleboro, MA
hitxt.com

Hi Vickie

 

Yes, more people definitely go to Realtor.com so I would continue to work with them.  Trulia is just growing at a faster pace right now.  You may want to consider Trulia in addition to Realtor.com as they go through this growth stage.

Realtor drives 3.5 times more traffic right now.   

May 06, 2008 03:12 AM
Brian Horan
Realtor.com - Westlake Village, CA

Thanks for calling attention to the huge gap between Realtor.com and everyone else.  While I agree with you that trulia's growth is impressive, I think that a 20% bump for realtor.com is equally impressive considering our position in the industry has been established for quite some time now.

Thank you for using compete.com too.  Far to few real estate professionals use this underrated resource.

May 06, 2008 05:35 AM
Michael Ouellette
VIO Media Group/ HItxt.com - North Attleboro, MA
hitxt.com

Thanks for the comment Brian.  This was by no means to diminish the growth of Realtor as I completely agree with your comment. This was more to highlight the growth of an up-and-comer against the industry leader.

 

Thanks again 

May 06, 2008 05:46 AM
Tina Merritt
Nest Realty - Blacksburg, VA
Virginia Real Estate

I personally like the Trulia Voices feature.  I think as Trulia becomes more popular, Trulia Voices will be a great way to build business.  As far as competing for webspace, we are all competing in one way or another, aren't we?

Tina in Virginia

May 06, 2008 06:42 AM