I make a habit of putting the "regular" in regular blogging for our team. I enjoy it as it's a nice change of pace from my engineering work and even better, it's really added to our business.
The blog archives keep building and while some days I know EXACTLY what the topic of the day will be, most days I wake up and determine what to write about next based on whatever sparks my interest for the day.
So if you're interested at a peek into what makes this blogger's mind tick, here's some insight to the sources for my last month of blogging:
11/21: A trip to the grocery store for Thanksgiving Dinner supplies reminds me that sometimes home buyers and sellers wait until the last minute to take care of their real estate needs.
11/20: A real estate seller lead comes in and the person wants $400k in a community that you can build new construction for the low $300s.
11/19: Another call from our IDX site thinking we're the OFFICIAL real estate agents for a subdivision. It happens fairly frequently.
11/18: New listing back on market, no inspiration needed. Update the original post and another volley of marketing is out there.
11/17: A buyer is interested in a finished new construction patio home. Builder is willing to DEAL if it's done before year end.
11/16: We sold all our listings, so we need work. Broadcast a general message about selling in 2017.
11/15: Post election fallout and another realization that perception of the same person can be wildly different. Where is the reality? What about how we're perceived?
11/14: Post closing announcement of a listing sold. We typically do three touches on each listing: Sneak Peek/On Market, Under Contract and SOLD.
11/13, 12, 11: More market reports for various communities.
11/10: Stopped by a local new construction patio home community after they opened the final phase. We had a buyer write a contract on one of the new lots.
11/9: Broke my rule of no politics with a morning after post in response to election results. If you're looking for a partisan take, you won't find it in our post. It was originally just on my Facebook page, but got a lot of traction so shared it here.
11/8: Not specific to the election, but Facebook was going nuts leading up to the election and I witnessed friendships and business relationships being torched.
11/7, 6, 5: More market reports
11/4: A couple of closings that got to close early inspires Can We Change The Closing Date? FAQ post.
11/3: Another caller with interest in new construction and a conversation about how not all new construction is in MLS.
11/2: First of the month top line market overview, normally written the 1st of the month, but the 1st was a Tuesday so that was Ask An Ambassador day.
11/1: Read one post too many that reminded me I don't do a great job of keeping in touch with past clients. There's a cost to actions and inactions both.
10/31: Another listing sold.
10/30: For the 4,689th time, another buyer call that wants the listing agent to show them homes while their buyer's agent stays home. And we're NOT the listing agent. IDX creates the call.
10/29: Working with buyers and they're unclear about the home inspection process and what happens next. Another FAQ type post.
10/28: A final walkthrough with new construction patio home buyers offers another opportunity to advertise for that community (3 lots left!!)
10/27: A Facebook meme for Game of Thrones and my favorite character: I Drink & I Know Things. Fits our lives doesn't it?
10/26: Another showing where the home wasn't exactly as expected, and why it's often work seeing the "marginal" homes when inventory is tight. You just never know what a home will be like based on the outside.
10/25: We're always getting or giving help in ActiveRain. It's part of the appeal of this community. Another Ask An Ambassador post.
10/24: We've got 4 buyers under contract for new construction patio homes in 2017. Let's see if we can add some more.
10/23: We're continually answering questions or clarifying how agency works in Ohio. Another FAQ.
10/22: Facebook community group questions about electric company switching. Can't pass that one up!
As you can see, there's no ONE source. Eyes open, ears open, the inspiration is out there. Partly by routine (e.g. those market reports and listing related posts), but mostly by daily inspiration. A seller or buyer question, a phone call, a Facebook post, those are just part of where the ideas come from. And of course ActiveRain itself is packed with ideas you can borrow (NOT COPY) and adapt to your own local market in your own words.
Once you get in the habit, you'll find that blogging regularly isn't the challenge it was when you first started.
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz