Ask An Ambassador: Where Do Your Blogging Ideas Come From?

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747


I make a habit of putting the "regular" in regular blogging for our team.  I enjoy it as it's a nice change of pace from my engineering work and even better, it's really added to our business.

The blog archives keep building and while some days I know EXACTLY what the topic of the day will be, most days I wake up and determine what to write about next based on whatever sparks my interest for the day.

So if you're interested at a peek into what makes this blogger's mind tick, here's some insight to the sources for my last month of blogging:

11/21:  A trip to the grocery store for Thanksgiving Dinner supplies reminds me that sometimes home buyers and sellers wait until the last minute to take care of their real estate needs.

11/20:  A real estate seller lead comes in and the person wants $400k in a community that you can build new construction for the low $300s.

11/19:  Another call from our IDX site thinking we're the OFFICIAL real estate agents for a subdivision.  It happens fairly frequently.

11/18:  New listing back on market, no inspiration needed.  Update the original post and another volley of marketing is out there.

11/17:  A buyer is interested in a finished new construction patio home.  Builder is willing to DEAL if it's done before year end

11/16:  We sold all our listings, so we need work.  Broadcast a general message about selling in 2017

11/15:  Post election fallout and another realization that perception of the same person can be wildly different.  Where is the reality?  What about how we're perceived?

11/14:  Post closing announcement of a listing sold.  We typically do three touches on each listing:  Sneak Peek/On Market, Under Contract and SOLD.

11/13, 12, 11:  More market reports for various communities.

11/10:  Stopped by a local new construction patio home community after they opened the final phase.  We had a buyer write a contract on one of the new lots.

11/9:  Broke my rule of no politics with a morning after post in response to election results.  If you're looking for a partisan take, you won't find it in our post.  It was originally just on my Facebook page, but got a lot of traction so shared it here.

11/8:  Not specific to the election, but Facebook was going nuts leading up to the election and I witnessed friendships and business relationships being torched.

11/7, 6, 5:  More market reports

11/4:  A couple of closings that got to close early inspires Can We Change The Closing Date? FAQ post.

11/3:  Another caller with interest in new construction and a conversation about how not all new construction is in MLS.

11/2:  First of the month top line market overview, normally written the 1st of the month, but the 1st was a Tuesday so that was Ask An Ambassador day.

11/1:  Read one post too many that reminded me I don't do a great job of keeping in touch with past clients.  There's a cost to actions and inactions both.

10/31:  Another listing sold.

10/30:  For the 4,689th time, another buyer call that wants the listing agent to show them homes while their buyer's agent stays home.  And we're NOT the listing agent.  IDX creates the call.

10/29:  Working with buyers and they're unclear about the home inspection process and what happens next.  Another FAQ type post.

10/28:  A final walkthrough with new construction patio home buyers offers another opportunity to advertise for that community (3 lots left!!)

10/27:  A Facebook meme for Game of Thrones and my favorite character:  I Drink & I Know Things.  Fits our lives doesn't it?

10/26:  Another showing where the home wasn't exactly as expected, and why it's often work seeing the "marginal" homes when inventory is tight.  You just never know what a home will be like based on the outside.

10/25:  We're always getting or giving help in ActiveRain.  It's part of the appeal of this community.  Another Ask An Ambassador post.

10/24:  We've got 4 buyers under contract for new construction patio homes in 2017.  Let's see if we can add some more.

10/23:  We're continually answering questions or clarifying how agency works in Ohio.  Another FAQ.

10/22:  Facebook community group questions about electric company switching.  Can't pass that one up!


As you can see, there's no ONE source.  Eyes open, ears open, the inspiration is out there.  Partly by routine (e.g. those market reports and listing related posts), but mostly by daily inspiration.  A seller or buyer question, a phone call, a Facebook post, those are just part of where the ideas come from.  And of course ActiveRain itself is packed with ideas you can borrow (NOT COPY) and adapt to your own local market in your own words.

Once you get in the habit, you'll find that blogging regularly isn't the challenge it was when you first started.


Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz



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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
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Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Bob, You could use the acronym BRA, but I think that's already taken and would distract us from blogging :)

Nov 23, 2016 08:58 AM #10
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude


This is wonderful and should help anyone running into issues coming up with blogging ideas to simply look at their daily lives in order to generate thoughts on posts that will help consumers.


Nov 23, 2016 09:22 AM #11
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Jeff, My personal opinion, any busy real estate agent has ideas pouring in, they've just got to learn to recognize them and then get a note jotted down so they can develop them later.

Nov 23, 2016 10:25 AM #12
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

All of my blogging comes directly from my life. It could be about something I read, saw, ate, object to, am in love with, walked to, slept on, shook hands with, talked to, drove over, dreamed about, scratched or ran into.

Everybody does those sorts of things every single day in this business.

Another tip I give agents is to scroll through deleted emails for ideas. There are a ton hiding in that correspondence.

Nov 23, 2016 11:26 AM #13
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Kids do this naturally with their why & how questions of all they see. We adults just blog about it all

Nov 23, 2016 12:55 PM #14
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Elizabeth,No shortage of ideas out there, we just have to be attuned to our sources and the ideas will be plentiful.

Richie, I can buy that!

Nov 23, 2016 02:46 PM #15
Nathan Gesner
American West Realty and Management - Cody, WY
Broker / Property Manager

I love your day by day examples! Thanks for sharing and Happy Thanksgiving!

Nov 23, 2016 05:52 PM #16
Sussie Sutton
UTR Texas Realtors - Pearland, TX
UTR TEXAS Realtors - Rep for buyers and sellers.

I usually write about something that caught my eye or ear. Great post!

Nov 23, 2016 07:19 PM #17
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Nathan, Thanks!  Happy Thanksgiving to you too!

Sussie, There's plenty out there to do it!

Nov 23, 2016 08:28 PM #18
Harry F. D'Elia
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I blog about what happens to me. Plus, I take pics throughout the week.

Nov 24, 2016 05:10 AM #19
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Harry, Both prime sources for blogging ideas.

Nov 24, 2016 05:59 AM #20
Kat Palmiotti
406-270-3667 (MT), 914-419-0270 (NY), Broker in NY with Grand Lux Realty and in MT with (coming soon!) - Kalispell, MT
The House Kat

This is a great list of how inspiration can strike at any moment. Or every moment.

Nov 24, 2016 07:01 AM #21
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

The ideas are everywhere you are so right, just twist a little off of what is going on in your life everyday. 

Nov 24, 2016 07:19 AM #22
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Bill -- living - breathing - observing - listening - asking ---- works in life, works for blogging ideas too.  

Nov 25, 2016 01:06 PM #24
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Kat, It's out there, I'm just trying to find it for today :)

Gary, it's the boring days like the day after Thanksgiving that make it a bit tougher!

Patti, You're welcome!  And thanks for following us!

Michael, True!  Blogging is just a part of living for me.  Some day when I hang up the real estate thing that will be the end of it for me, but until then, blogging is an essential.

Nov 25, 2016 01:51 PM #25
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

Well, Bliz people, I blog on my work.  Not on rain storms, or gardens, or flowers, or animals in the yard - but my work.  And I try to instruct via my blogs, even the fun-loving Billy Jays  blogs.

Easy peasy.

Nov 27, 2016 06:30 AM #26
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Jay, Nothing like inspecting hundreds of homes every year to fuel the idea generator!

Nov 27, 2016 02:55 PM #27
Melissa Jackson
Citiwide Alliance Realty - Weatherford, TX
Helping You Make The Right Move

This is an eye opener!  I find myself without blogging ideas and never considered my daily activities.  

Dec 04, 2016 07:09 PM #28
Alison Creamer
Keller Williams Elite - Virginia Beach, VA
Realtor,MRP,ABR, CDPE,IMSD,HamptonRoads

OMG yes yes.... my brain is always thinking about these topics. I never wrote them down like this as bulltet ideas. I'm definitely doing this from now on. I love being able to go back and remember the information. Thanks for the post.

Dec 06, 2016 03:07 AM #29
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Melissa, PLENTY of blogging fodder in our daily activities.

Alison, It was a bit of a challenge going back a month and remembering exactly what sparked some of my ideas.  Getting an idea jotted down when you have it is key, because it's easy enough for them to slip our mind later.

Dec 06, 2016 04:09 AM #30
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