Branding - Make a Visual Statement
To me, this home screams luxury on its own! Adding a 'luxurious' yet, legible font to the photo for marketing, accentuates the luxury home and, in this case, alerts the buyer that the home is in a popular luxury neighborhood as well.
Remember all cursive fonts are not legible and you don't want the reader to get stuck on the words - you want them to WANT that house!
NOTE: I do use my photo on other marketing but, for listings that I post on the major websites (YouTube, iCharlotteHomes.com, ZTR and the individual property websites), I don't include my personal photo.
I feel that the personal photo diverts the attention from the main photo that I'm sharing - the mission of the marketing photo - to SELL THE LISTING! Again, there's nothing at all wrong with including your photos with your marketing, I just don't do it with the marketing photo for the major sites. As well, they can visit the website link and learn all about me OR my photo is likely already on the page that the photo is displayed.
The rest of the banner...
Including your web address and contact information is important so that when a potential buyer has questions or would like a private tour, you've given them options for contacting YOU. That font is simple and easy to read.
NOTE: Never use more than two fonts in an ad - it makes the add too busy and distracts from the message you want to convey.
Having our brand logo in the center of the banner and the 'M' on the same level for the eye of my last name, makes the viewer process (and understand) the 'M' without having to think about it. That's our goal - association by brand.
The more you wash, rinse and repeat, the more recognizable your brand!
© Debe Maxwell | The Maxwell House Group | CharlotteBroker@icloud.com | Branding - Make a Visual Statement