"To know me is to love me."
As a real estate agent, it is important in the online arena to use a bio or "About You" page to market your professional expertise and YOU as a person. It is your introduction to your online visitors.
Have you ever been on an online dating site? I have and when I came across a bio with no picture and very little information about the person, I moved on immediately. Why would I want to get to know someone who is too lazy to upload a picture and tell me about themself? How will I know if they are the type of person I might want to get to know or if we have anything at all in common?
I see many AR member Profiles that are blank, or with very little information. Do they not know what to say or are they just too lazy to create a bio?
If you're having trouble creating a bio, here are a few questions to contemplate. Come up with 3 - 5 answers to each question. The answers to these questions can create a foundation for your bio.
Who are you?
Why do you do what you do?
Who do you help?
Why should people seek your advice?
What are past clients saying about you?
What makes you different?
What is your formula for helping people?
What skills make you successful?
What awards or recognition have you received
What is something unique about you (not necessarily work related).
Be confident yet humble.
Create professional trust while making it personal.
Make it robust but not too wordy.
If you don't feel confident creating your own bio, don't hesitate to hire a professional copywriter to help you. One such resource here on ActiveRain is Marte Cliff. If you don't follow Marte's blog, I highly recommend you do so.
Here are three articles Marte wrote about the subject of agent bios:
If you need a new real estate agent bio, consider this...
Is Your Real Estate Agent Bio Just A Little Bit Confused?
If Your Real Estate Agent Bio Is Generic, Why Bother?
Whether you decide to create your own bio or hire someone to help you, I hope these ideas are useful.
Mary Hutchison, SRES, ABR
Kansas City, MO
Delray Beach, FL
Redondo Beach, CA
Sham Reddy CRS
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Endre Barath, Jr.
Beverly Hills, CA
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