What's Your Home's Value Proposition To Buyers?

Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

When I bought my last car it came with a few months of free satellite radio service.  I enjoyed listening to the comedy channels, but when the end of the free trial arrived I passed on shelling out the monthly fee.

Why not?  It's not that I couldn't afford it, but for me the value proposition just wasn't adequate to get me to open up my wallet.  I had choices that didn't cost me money that would provide adequate entertainment.  I could listen to free radio, pop in a CD (yes, I'm still a bit old school in that regard), stream Pandora or make some other choice to pass the time when I'm on the road.  There just wasn't enough to make them stand out from the rest of their free competition.

what makes your home different from the others?

What does any of this have to do with real estate? 

It's actually pretty similar.  Substitute a home buyer for me as the potential satellite radio customer.  Your home has competition in all the other homes on the market that offer similar features in a similar price range in a similar location...that's a lot of similars isn't it??!

So when it's time to sell your home, it's critical to create a value proposition for your home that appeals to the buyers.

First up is making sure we get the price right for what your home offers.

Second, we do have to consider the competition and their pricing. Are the offering something you are not?

Third, we have to set the table for the buyers to recognize what your home offers via our marketing.  We provide an accurate factual presentation of your home & professional photos, then couple that with marketing remarks to create that WANT.

If we've done everything properly and made it easy for buyers to see your home, then we should get interest and a buyer for your home within the "normal" time frame for your type home in your market.

However, if the buyers don't show up quickly, it's time to reevaluate and make sure there are no errors in presentation and facts for your home.  Has the competition changed (e.g. a new construction community at your price range just opened up)?  If there's nothing wrong, then it's time to reexamine the price because the buyers have rejected the initial value proposition for your home OR your home is in a unique situation and we need to be more patient.  We'll be able to assess with situation applies and make the appropriate recommendation.


Ready to talk details about buying or selling a Warren County area home?  Please reach out to us at 513-520-5305 or Liz@LizSpear.com. 

We look forward to hearing from you! 

Serving Warren County area home buyers and sellers,

Liz and Bill aka BLiz


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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

Our Website:  www.LizTour.com

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Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Yes indeed, a home is only worth as much as a buyer "values" it and not a penny more. 

Nov 27, 2016 04:11 PM #1
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

The only price that matters is the price a willing buyer and seller agree upon.

Nov 27, 2016 04:43 PM #2
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Jane, And it can be hard on a seller when buyers don't value a home as the sellers expect it to.

Michelle, And hopefully our initial work is accurate in judging where that price will be.

Nov 27, 2016 04:54 PM #3
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Liz and Bill Spear

RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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