Perception Vs Reality When It Comes to Real Estate

By
Real Estate Agent with RE/MAX Professionals, CT 203-206-0754 REB.0759001
http://activerain.com/droplet/4XJf

Perception Vs Reality When It Comes to Real Estate

There is the perception with many people that real estate agents seldom earn their money and are often overpaid when it comes to selling homes. This perception of agents is drawn from the perceived reality that all we do is drive around in our too large, and too clean cars and open a few doors so that clients can see a house and place offers on them.

Perception Vs Reality When It Comes to Real Estate

Part of this perception may be true. We do drive around in our cars and often times they are clean, but the reality is that we need to make room in them for clients that may ride with us, and they are often cleaner than our client's cars, but what image would we give if we had cheerios all over the floor and coffee cups dropped there as well.

The reality of situations is that we cannot make that drive with a client unless we have first gotten the listing. We need time and do the homework needed to ensure that we can drive directly to a home, and know how to get into it and maybe even know the code to the alarm system so as to avoid the noise of the horns blaring and the rush of people and the police to stop the unwanted intruders. This is homework than can be either brief if the listing agent is attentive and responsive or frustrating if it involves many calls and texts to get that info. Very little of this is seen when we walk up to a door and do what we have to do to get into the house.

Perception Vs Reality When It Comes to Real Estate

The perception is that we get clients just by putting a sign out in front of a house. The reality is that some people do call from the sign being posted on the house, but many of them call to ask the price and other details that would be obvious if they did a little bit of searching on their own, or even called their own agent. The selling of that home requires work on our part to make sure the home gets its best exposure on the Internet.  Some of that is done when we list the house and the MLS (Multiple Listing System) provides direct syndication to the prime sales sites. If they don't , then we need to do that job ourselves, and that is done by us while not stealing time from our clients. For me that is late nights or early mornings.

No one sees the reality of our early mornings to review email requests or the time spent writing our blogs to market our listings. Likewise the late nights setting up the agendas and an efficient route are never obvious as we drive around during the day.

The reality of what we do to make our days efficient and productive is seldom seen. The amount of time spent 'behind the scenes' on calls and preparation is what makes the perceptions of our ease in getting our jobs done so simple for the most.

This post was written for the November AR Contest : A Day/Week in your Business Life

 

 

Perception Vs Reality When It Comes to Real Estate

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Ed Silva  RE/MAX Professionals,  www.edwardsilva.com  203-206-0754

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Lynn B. Friedman 11/29/2016 04:27 AM
  2. Tony and Suzanne Marriott, Associate Brokers 11/29/2016 05:08 AM
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Ambassador
1,671,413
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Ed Silva Only a select few really understand what we really do and appreciate us

Nov 29, 2016 07:24 AM #20
Rainmaker
653,979
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

We do what we do and we do it when it needs doing and often before. I think the misperception arises because many of us are good at what we do and make it look simple. Reminds me of a story of Picasso, one day a woman spotted him sitting in a park and askedhim for a quick sketch, Picasso dashed of the sketch and promptly asked the woman for $1,000. She was shocked, had she notjust watched him take less than 3 minutes to produce this sketch. Picasso replied, Madam, what you saw was the result of over 20 years of study, hard work, practice and even more practice on a daily schedule. You are not paying me for the 3 minutes but what went before.

Nov 29, 2016 07:33 AM #21
Rainer
299,539
Muhammad Mushtaq
Weichert, Realtors® - SBA Group - Fall River, MA
Broker/Realtor

Love the article but what is insane that sometimes our own community (real estate people) feel the same way about us. If you question the buyer agent for something his/her reply would be so what are you doing just putting your listing in MLS hnnn

Nov 29, 2016 08:06 AM #22
Rainmaker
663,152
Mike Bjork
American Pacific Mortgage - Redondo Beach, CA

Nice job, Ed!  I think it has become even more difficult with all of the so-called reality shows out there.  Those shows make it appear really easy too!

Nov 29, 2016 10:12 AM #23
Rainmaker
1,272,708
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Agent

The public also thinks we make tons of money for the little bit of work that we do!

Nov 29, 2016 10:59 AM #24
Rainmaker
849,860
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ed Silva - You have hit the nail on the head...

I honestly think that until you are an agent, you really don't get it.  It is our job to show our customers everything we are doing on their behalf.  Each of us has an opportunity to change perceptions one client at a time.  

Nov 29, 2016 11:04 AM #25
Rainmaker
547,328
Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal

Being a real estate agent is the easiest job I've ever had.  It's also the most rewarding.  I count my blessings when I receive a commission check of $15,000 for one sale.  I think of all the people who have to work full time all year long to make that amount.  Yes it can get stressful but what job doesn't have stress?

Nov 29, 2016 12:13 PM #26
Rainmaker
1,980,111
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

There are agents who run a real estate business like it's a job on the side, but for most of us full-time agents, it's an 10- to 14-hour day, 6 1/2 to 7 days a week. I almost never have an afternoon off. Sometimes around holidays. I'm churning out 1 to 2 sales a week. It takes a ton of work to do that kind of volume. And yet I would not trade it for the world.

Nov 29, 2016 01:40 PM #27
Ambassador
3,552,366
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Ed

Well done and congratulations on the feature. Consumers for the most part have a limited idea of what we have to do in our role on a daily basis.

Jeff

Nov 29, 2016 02:24 PM #28
Rainmaker
534,529
Mark Don McInnes, Sandpoint
Sandpoint, ID
North Idaho Real Estate - 208-255.6227

I do not care the profession.  Until someone walks it for a while they have no reason to critisize.  Pretty simple.  Good post.  Mark

Nov 29, 2016 04:00 PM #29
Rainmaker
436,035
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

So true!  People just dont realize how much work full time agents do 'behind the scenes' and at all different hours of the day. They certainly don't understand how much time it takes to set up several showings over a two or three hour period! Thanks for the informative post.

Nov 29, 2016 05:51 PM #30
Rainer
401,989
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Ed,

It is supposed to look easy, but if it actually were, a lot more people would be Realtors.

Nov 29, 2016 05:54 PM #31
Rainmaker
2,436,846
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Great post and entry for the contest Ed Silva ...perception vs reality, what a concept!  

Nov 29, 2016 07:16 PM #32
Ambassador
3,630,341
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

There is so much behind the scenes that only we know that goes on. I have always said we are our worst enemy portraying that all in under control making the job look easy.

Nov 29, 2016 07:36 PM #33
Rainmaker
2,672,145
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Ed funny you should write this post, had a lunch conversation with a friend of mine today and we were discussing the very subject. The perception is people think what an easy way we make a living. Start at 11am finish by 4pm and get huge commissions. Well they need to trade a day or a week with us or shadow us for a day or a week and that perception would change real fast, Endre

Nov 29, 2016 10:52 PM #34
Rainmaker
1,694,269
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

You did a great job on this post and it is definitely feature worthy! 

Congratulations!!!

Nov 30, 2016 01:04 AM #35
Rainmaker
1,956,501
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Before I became a home stager I was one of those people who thought agents did very little to earn their money. I know better now!

Nov 30, 2016 04:13 AM #36
Ambassador
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Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Congratulations on your featured article. We are looking forward to the next one.

Nov 30, 2016 05:01 AM #37
Rainmaker
1,362,740
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

This is so very true - we make it look so effortless but it takes plenty of practice & planning to get it that way!

Nov 30, 2016 06:56 AM #38
Rainmaker
2,258,962
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

My clients all get their needs met & that is what is important. I am well paid too

Nov 30, 2016 07:30 AM #39
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