7 Common Email Blunders

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7 Common Email Blunders

Email is used too frequently to include any of these 7 Common Email Blunders. If you are a smart marketer, email campaigns are a segment of your strategy. Reaching out to customers and potential customers is a great way to showcase your expertise while staying in front of your target market.

What is the point of sending an email campaign if you have not done it right? Email remains a primary form of communication. Yet not everyone is email savvy.

So here are 7 Common Email Blunders to Consider before you send that next campaign:

Bad Subject Lines

Many email messages won’t even be opened because of bad subject lines. People get a lot of email, some spam, some they just don’t read because the subject is just boring. Tell the reader right up front why your message is worth opening.

Re-check your recipient list to be sure only the people who should receive the message are on the list.Improper Use of “reply all,” CC or BCC

Take care to view the recipient list BEFORE you send an email. How unprofessional would it be to include the guy you are going to fire on an email to the board. Not all messages are meant for everyone on a former list so be sure to parse the names that should not receive the message.

Marking Messages as Urgent When They Are Not

How many times have you receive emails marked urgent or needs response ASAP only to find out that it wasn’t as urgent as the sender had said. If it were that “urgent” the send should have picked up the phone and called. It’s like crying wolf!

Rambling Messages

Most email messages could be summarized in a few lines. Sometime the sender is not succinct enough and the message begins to meander and not make sense. Remove anything that your reader does not need to know and make your point concisely.

Grammatical Errors

Yes. Grammar and spelling are important in emails as well. Take the time to double check your message before sending. There are settings in outlook that automatically alert you when you have misspelled words or grammatical errors.

An Annoying Tone

Nobody sets out to be offensive in emails, but the very nature of an email can get you in trouble. I have a sister-in-law who never sends an entire email. Instead of a sentence asking if we would like to come to dinner on Sunday. She will say, are you going to be there Sunday? It sounds like she is upset and it used to frustrate me. Now I know it’s just the way she writes but I would never do that in a business email.

Sending too many emails to someone is a waste of time for yourself and your reader.Sending Too Many Emails

One of the problems with email is hitting the SEND button before you have read the email. Once you hit send, you may realize you forgot something and need to send another email on the same topic. Then later in the day you want to check in on the same topic. Review your email, let it set for a few minutes in case you have something to add and then send with a final note to get back to you by the end of the day. Then that follow-up email makes sense.
To Summarize:

Don’t be “that” person who sends too many emails that ramble with grammatical errors and an unnecessary urgency.

Ta Da!


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  1. Anna Hatridge 12/03/2016 07:57 AM
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Kathy

This is a great resource. I think I have been guilty a few times of sending email that was too long and wordy. Some things to keep in mind! Thanks!!


Dec 01, 2016 05:25 PM #7
Mike Kelly,CRS,CIPS
The MJKelly Team - Santa Rosa, CA
"One of Sonoma County's Natural Resources"

Kathy,  and emails LAST FOREVER!! I had correspondance with our local Chapter President discussing two agents who we felt were obstructionist and pain in the butts. Thank God I was reponding to a very professional Realtor or I would have laced it with many an expletive! Problem was, she sent out a "group" email to everyone but did it from the string of emails we had about our fellow board members! Ooops! Made for a very tense discussion at the next meeting but it cleared the air. Painfully though!


Dec 01, 2016 05:27 PM #8
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

So true.  I did a reply all once before I realized it in a client email.  Never made that mistake again.  

Dec 01, 2016 06:43 PM #9
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Great reminders to make our emails more effective.

I struggle with subject lines. I want them to be incentive to open.


Dec 01, 2016 11:22 PM #10
JoAnn Young
Young & Young Properties - Melbourne, FL
Florida Real Estate

Much needed information!  Thanks for the update and the post!

Dec 02, 2016 02:44 AM #11
Deborah Grimaldi
Albert Realtors - Cranston, RI
(401) 837-9633

Thanks for sharing these great tips. I see many emails with long paragraphs and I do find myself deleting them. Not enough time to read all of it.

Dec 02, 2016 03:35 AM #12
Teri Pacitto
Compass - Westlake Village, CA
Real Estate, Your Style...Your Home...My Specialty

Thank you for the very good tips. I've been in a 30 day escrow with someone who needs this article and the interesting thing is after I get emails form this person that are riddled with rudeness and grammatical errors the ending is always the same, and goes like this..."thank you very much and have a wonderful day."

Dec 02, 2016 05:42 AM #13
Elizabeth Y. Foulds
Long & Foster Real Estate - Saint Michaels, MD
Your St Michaels Realtor

Great points about emails.  My biggest email dislikes are:

1) When a manager/colleague or group sends out a mass email and people respond by hitting reply all and I receive multiple emails. Please reply to the sender only.

2) An agent attaches their FULL brochure to everyone on the MLS mail list.   If I am interested in a property I will ask for the brochure.  Please just send me a link to the property in the MLS with a few pertinent details such as Price, Address, etc. and then I can see 30 photographs of the property! 

Hope this does not sound "angry"!

Dec 02, 2016 06:45 AM #14
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Kathy,

Amazing that people do not have this channel down, since it has been available to the public at least 25 years. But then again, not everyone knows how to make a phone call either & that has been around for more than a century.

Dec 02, 2016 07:43 AM #15
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

I prefer getting all the relevant details in a concise email rather than most where a thread of emails is necessary to convey or comprehend a message. Busy people don't have the time to determine the elements of a message that is either vague or incomplete. When emails are vague in their messages, I get skeptical about their sender's expertise and virtues and move their stuff to junk mail. Sending robo emails is another irritating function that goes immediately to junk mail. 

Dec 02, 2016 08:16 AM #16
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Email can be very effective if you know your list.

Always work on the hygiene and match the message to their needs and persona if you happen to know this.

Always track your open and click thru rate.

One big tip for today: The trend is this, many people are too busy to click your hyperlink so don't worry about a low rate. Sometimes eliminate the hyperlink and keep the message short and mobile ready...


Dec 02, 2016 08:23 AM #17
Rochelle Kretchmar
GenEquity Mortgage - Lewisville, TX
Simply Irresistible Staging

Great information.  I once took a course required by an employer called MAGIC training.  Several of the items you mentioned were part of that training.

Dec 02, 2016 08:40 AM #18
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Great points!   Since e-mail can be copied and forwarded, it's essential to write professionally, on every level.

Dec 02, 2016 09:35 AM #19
Anna Hatridge
Goodson Realty - Farmington, MO
Missouri Realtor with Goodson Realty

 thank you

Dec 03, 2016 07:37 AM #20
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Well said. I wish every day I had paid better attention in English  class. Thank the good lord for spell check!!!

Dec 03, 2016 12:06 PM #21
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Kathy Goldman when you think of the number of emails we get each day in our business ... all of your points are to be considered so we don't become what we don't appreciate filling up our email box.  Your points are well taken.  Thanks for taking the time to remind us of blunders that can get us in trouble or make us a nuisance.

Dec 03, 2016 05:26 PM #22
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Thank you for sharing. I rarely send out a mass e-mail. I hve found that the response is so low that I wonder if it has value. Maybe it was my subject line or the fact that they were 5,000 word disertations.

(Just kidding on that last one!)


Dec 05, 2016 06:39 AM #23
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Something else to check... if your email program auto-populates the name when you begin to type, check to see that it chose the right person!

A couple of months ago I sent a political "funny" to my friend Terry - I thought. Then I suddenly realized that no, I had sent it to a client named Terry.

I wrote and apologized immediately and thankfully, he wasn't upset. In fact, he enjoyed it and said "Keep 'em coming!"

Dec 05, 2016 01:49 PM #24
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Each of your points is important.  It's essential to "Take care to view the recipient list BEFORE you send an email."   

Dec 06, 2016 11:49 PM #25
Karen Hellier
Freelance Writer - Big Canoe, GA
Freelance Writer for Professionals, North Georgia

You make some good points here Kathy. Thanks for sharing them with us.

Dec 16, 2016 07:03 PM #26
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