7 Common Email Blunders
Email is used too frequently to include any of these 7 Common Email Blunders. If you are a smart marketer, email campaigns are a segment of your strategy. Reaching out to customers and potential customers is a great way to showcase your expertise while staying in front of your target market.
What is the point of sending an email campaign if you have not done it right? Email remains a primary form of communication. Yet not everyone is email savvy.
So here are 7 Common Email Blunders to Consider before you send that next campaign:
Bad Subject Lines
Many email messages won’t even be opened because of bad subject lines. People get a lot of email, some spam, some they just don’t read because the subject is just boring. Tell the reader right up front why your message is worth opening.
Improper Use of “reply all,” CC or BCC
Take care to view the recipient list BEFORE you send an email. How unprofessional would it be to include the guy you are going to fire on an email to the board. Not all messages are meant for everyone on a former list so be sure to parse the names that should not receive the message.
Marking Messages as Urgent When They Are Not
How many times have you receive emails marked urgent or needs response ASAP only to find out that it wasn’t as urgent as the sender had said. If it were that “urgent” the send should have picked up the phone and called. It’s like crying wolf!
Most email messages could be summarized in a few lines. Sometime the sender is not succinct enough and the message begins to meander and not make sense. Remove anything that your reader does not need to know and make your point concisely.
Yes. Grammar and spelling are important in emails as well. Take the time to double check your message before sending. There are settings in outlook that automatically alert you when you have misspelled words or grammatical errors.
An Annoying Tone
Nobody sets out to be offensive in emails, but the very nature of an email can get you in trouble. I have a sister-in-law who never sends an entire email. Instead of a sentence asking if we would like to come to dinner on Sunday. She will say, are you going to be there Sunday? It sounds like she is upset and it used to frustrate me. Now I know it’s just the way she writes but I would never do that in a business email.
Sending Too Many Emails
One of the problems with email is hitting the SEND button before you have read the email. Once you hit send, you may realize you forgot something and need to send another email on the same topic. Then later in the day you want to check in on the same topic. Review your email, let it set for a few minutes in case you have something to add and then send with a final note to get back to you by the end of the day. Then that follow-up email makes sense.
Don’t be “that” person who sends too many emails that ramble with grammatical errors and an unnecessary urgency.