How Important is Gift Giving for Real Estate Agents?

Real Estate Broker/Owner with Cam Realty and Property Management

How Important is Gift Giving for Real Estate Agents?

As real estate agents, it’s important for us to recognize our clients not justHow Important is Gift Giving for Real Estate Agents once a year but on a regular basis. We all have different methods of giving back to our clients, if we are genuine, our clients know so one method isn’t really better than other.

I was thinking while sipping on my coffee this morning about gift giving. I’ve never received a gift from my doctors, instructors, accountants, lawyers, bankers and the list will go on and on...but I refer them business because they offer great service.

I personally do not give gifts in hopes of getting business, I give gifts because I want to. It’s a way of saying Thank You, I appreciate you, I thought of you...

I noticed many posts on Facebook by real estate agents asking for ideas on gifts. While it’s a great gesture, gifts alone without work won’t bring any business. When I refer clients to mortgage brokers, I don’t expect gifts but I expect them to do a good job for our mutual client. I expect them to go above and beyond or I won’t be referring any more gift will take the place of good service.

We as real estate agents must recognize the nature of our business. It’s based on relationship building and trust. How does that happen? One of the ways is gift giving. Remember “five love languages of love”. Not everyone likes to receive gifts, how will we know if we have no relationship with these individuals?
What if you are in no financial position to give gifts to 150 past and present clients and SOI? Don’t be discouraged, you can make them feel special without spending thousands of dollars. Call them and be sincere, visit them, send a handwritten card wishing them a great 2017. I suggest not to overthink but go with your heart. Recognize your cherished clients, let them know you appreciate them. Be creative without breaking the bank.

How Important is Gift Giving for Real Estate Agents?



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Richard Bazinet /MBA, CRS, ABR
AZuRE Team - Realty ONE Group - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Hi Beth. Fantastic post. Gift giving to clients is such an old-school real estate thing whose time has passed way long ago, that it makes me cringe when I hear about it. It makes real estate less than professional. They are just like bribes. However, I really like the idea you suggested coming from the heart - that's the ticket.

Nov 29, 2016 05:31 AM #43
Macy Babb
Re/Max All Properties Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

Great Post.... this is an area I am trying to improve in

Nov 29, 2016 05:40 AM #44
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Beth Atalay congrats on feature.  I give writing pens as gifts so we can ink more deals in the future

Nov 29, 2016 06:01 AM #45
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Beth... I'm not big on giving gifts to clients unless I have a more personal relationship with one and find something I know he or she will love... but the gift of time (lunch, tea, coffee) and conversation is priceless.

Nov 29, 2016 06:34 AM #46
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Beth, such a genuine post from one of the most genuine people I know. You're right, gifts aren't necessary and I agree that they should only be given if it's sincere. I'd much rather grab lunch or coffee with a client that I've become close with, it's fun to catch up and hear what they're up too.

Nov 29, 2016 06:42 AM #47
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

I agree about your observation on gifts from doctors, etc. Why are realtors constantly begging for business? Do they feel if they send a gift the receiver will feel obligated with a referral?


Nov 29, 2016 06:42 AM #48
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

A gift expected is not a gift. I like your attitude that you give because you want to.

I am sure many of the people will remember you more so than the gift.

Thanks for sharing.

Nov 29, 2016 07:37 AM #49
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Beth, great feature and great way of putting it.  I gift xmas cookies of peach cobblers to some clients because I like to bake but more important because they are friends of mine now.  You are a special person and you made some great points here.

Nov 29, 2016 07:44 AM #50
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Hi, Beth!

I totally agree with you.  My clients appreicate when I reach out to them, either with a phone call or stopping by to see them.  Sometimes I might bring some home made cookies when I visit.  I have always found that they are most appreciative when I personally reach out to them.


Nov 29, 2016 08:37 AM #51
Jerry Murphy, CRS, SRES
Long Realty West Valley - Anthem, AZ
Anthem, Phoenix, and Scottsdale AZ Real Estate

Thanks for this post Beth.  I choose about 5 - 10 of my clients each year to give gifts to.  These are clients  who I've connected with on more than professional level and who are my biggest advocates. Best wishes to you.

Nov 29, 2016 08:50 AM #52
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

It's not the price that counts it's the thought....ever so true!

Nov 29, 2016 10:40 AM #53
Mike Bjork
American Pacific Mortgage - Redondo Beach, CA

Nice post, Beth!  It's definitely the thought that counts.  I think that the recipients will appreciate anything that you send their way.  They appreciate you thinking of them.

Nov 29, 2016 10:42 AM #54
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

I also see it as "begging for business" and have actually heard people making fun of "their" realtor when they do so.   Not for me and my business is almost 100% referral based too.

Nov 29, 2016 03:24 PM #55
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Beth Atalay, I completely argee with you!  Funny but, the comment about everyone not liking gifts was brought up to me yesterday!  Last Christmas Eve, I delivered a gift to my best referral client - a custom made corn hole board and bags.  His wife and son were elated and have still not stopped thanking me.  

He, on the other hand, was shocked and began walking around his home trying to find something to give to ME!  He offered me a nice bottle of wine and I told him that his continued support of my business was more than enough to thank me.  I wanted to thank him for that by giving something that his family would enjoy since he has everything he could ever want.  He finally 'got it' but, I'll never just pop by with a gift for him again!  Why?  Because being given gifts is NOT his love language!

Nov 29, 2016 03:58 PM #56
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Beth, no surprise that this got a well-deserved feature! Giving from the heart is the most honest and true way to do anything. 

I have a tradition. In the very beginnin g of January, I reach out to my buyers and sellers from the last year and I let them know that as a way of paying it forward I want to give a little donation to their favorite charity in their name. I also offer three choices if they don't have one or just want to have me make the choice. 

It's a great feeling to help TWO or more people as a result. 

Nov 29, 2016 08:44 PM #57
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH

Its appropriate to give gifts or closing gifts. I would use that as an excuse to stop by and see them!!!

Nov 30, 2016 04:53 AM #58
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Thanks for writing this thoughful and informative blog for us. Great strategies--a hand written card is priceless.

Nov 30, 2016 05:00 AM #59
Amy Kramer
Reilly Realtors - Austin, TX
Realtor serving Austin and surrounding communities

Great post Beth. I get so many impersonal business greetings around the holidays and it doesn't really mean anything to me.  If it is personal and thoughtful it will be a success.

Nov 30, 2016 11:44 AM #60
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

I think like you do. I do give a closing gift to my buyers, but throughout the year I prefer to reach out to my clients...past and present. 

Dec 01, 2016 04:53 PM #61
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Obviously many thoughts on this post topic and a good one to ponder.  I've given autographed books for years and now my author client is 94 years old and in a nursing home.  He autographed the last 4 books for me and I'm heart sick.  His "Arizona Then & Now" is a timeless classic that was in all the bookstores.  Now I have to start over on my timeless gift idea.  Hard to replace something that special from a true 3rd generation Arizonan.

Dec 01, 2016 05:52 PM #62
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Beth Atalay

Cam Realty of Clermont FL
Sell or Buy Homes in Clermont FL
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