Every client or potential client leaves their home with three items each morning- a wallet/purse, the car keys and a cellphone.
If you are a real estate agent, why not stay top of mind with each and every client by communicating with them via their phones using text messaging? Mobile marketing/text messaging is an effective and easy way to mass contact your clients when compared other traditional forms of communication or advertising.
Most real estate agents utilize multiple forms of communication tools to reach their customers. Email, Facebook, Twitter, direct mail and local newspaper/local business publications. Text messaging is a compelling option when 98% of text messages are read within three minutes. Compare that to emails where only 20% of emails in an inbox are read or a Facebook post that is read by only 12%.
Now that we have caught the attention of our clients with our text message, what is the rate of response or engagement? Again, when compared to traditional forms of advertising or social media marketing, texting remains an effective communication/marketing option. Obviously, the rates below depend greatly on the content of the message, but that being said, even if you are texting an important informational message, the percentage of view rates will still dwarf other forms of messaging.
How are real estate agents utilizing mobile marketing to connect with or inform their client base?
* Open Houses
* Tips for home buyers and sellers
* Market reports
* Local real estate news or information
As a local mobile marketing rep, I work with all business owners looking to enhance their communication/marketing efforts via text messaging. In 10-15 minutes, I can explain how we help you capture phone numbers with your client's approval and post messages once a client's number is captured! Our texting service is federally complaint under the TCPA (Telephone Consumer Protection Act).
Oh, you might be wondering, how much does this cost? Our costs are extremely competitive and flexible (including a free trial) when compared to ads or direct mail and way more effective! Call or text me at 704-351-4029 if you would like to know more.