In the spirit of the November Active Rain contest seeking to help newbies to the workforce and ActiveRain, I offer this glimpse into an average week and some things that I look to do in order to make that week above average.
No matter if you are a real estate, mortage or other professional, chances are somewhere in your job description you need to be doing business development to be successful.
Real estate professionals need to secure listings and build their database of buyers from their sphere of influence which whould be ever expanding.
Likewise, licensed mortgage professionals need to be on the hunt for new originations and refinance opportunities in order to keep a healthy pipeline of deals.
Randy Mitchelson volunteering as table leader and presenting about
reputation management at Greater Fort myers Chamber of Commerce
Get Connected breakfast event.
My average week
As a digital and print marketing professional, my situation is similar. I need to be planning activities throughout the week which will directly or indirectly lead to new websites to build, brochures to design and print and publicity campaigns to execute.
We're all in the same boat when it comes to building a sustainable book of business.
My average week entails:
a) attending chamber of commerce events.
b) serving in leadership capacity within the chamber of commerce.
c) volunteering my time with community organizations.
d) attending and promoting professional development and networking groups.
e) scheduling one on one meetings over coffee to meet new people.
f) voraciously reading - newspapers, magazines, trade journals, blogs, etc.
g) answering questions from current clients and prospects.
h) making sure that all work I produce is of high quality and timely.
Now, reread that list.
Do you see "sales", "closing deals", "cold calling", or "reading email" amongst those activities?
Outcomes of my week
Thing is, when I do a good job executing the list above, those other things just take care of themselves and before I know it, my week is above average.
The outcomes of my activities are:
a) having quality conversations with other professionals.
b) speaking opportunities to help build my voice of authority.
c) demonstrating my skills and reliability to new people.
d) educating people about trends and tips.
e) identifying how I can help people grow their relationships and business.
f) becoming more knowledgable at my craft than 98% of others.
g) solving problems with timely and sound advice solutions.
h) building my reputation as a "go-to" guy.
Think in terms of outcomes, not outputs. If you're not totally exhausted from all this action by the time Thursday roles around, you're not working hard enough! This is especially true when you are starting out in your career.
My advice to newbies
My advice to newbies seeking ways to begin the process of building their person business is to accept the fact that there are no overnight successes. It takes investment, work, runway, patience and an unwavering belief that although you are deferriing instant gratification that your efforts to sow seeds will blossom down the road as long as you do not give up.