Measuring an Agent's Value

Real Estate Broker/Owner with Charlemagne International Properties BRE# 01147470



As we enter the last month of 2016, my thoughts are turning to how I can better serve my clients in 2017. Over the years it has become apparent there are a plethora of ways an agent can enhance their clients' well-being in financial matters as well as from an emotional point of view.


Let's face it selling a house is stressful even under the best of circumstances. Preparing a property to go on the market can take weeks of planning and work if not months. There are so many decisions to make--should you paint, replace the carpet, refinished the wood floors or even delve into remodeling the kitchen and a bath or two.  The exterior landscaping must be assessed.  The local real estate market must be studied and marketing a property is an ongoing 24/7 job in this Age of Social Media. Selling a house can tax both the wallet and nerves of prospective sellers.




Preparing a property for sale is one of the most valuable services a real estate professional can provide. Deciding what improvements will enhance the sale price and attract buyers is critical. Pricing the property "right" is the key to finding qualified buyers and not languishing on the market for many months. Many sellers know what online sites say their property is worth, but those "experts" have never stepped inside your house. They know nothing about the interior condition or even the view, or if there is a view. They are using a formula, and there are lots of unknowns in their equation. The value they give is at best an educated guess. Sometimes they are fairly accurate; sometimes they miss by a million. It's not a quote you can trust enough to offer your valuable asset for sale at their suggested price. You need a local real estate professional to help you pinpoint the price.


blog house with question mark

Your agent's negotiating skills can either add to your side of the balance sheet or subtract dollars from your pocket. The more familiar your agent is with recent sales (and the condition of those properties) the more helpful her knowledge will be to you. By the time closing day arrives most agents have earned their commission several times over by putting their market knowledge and experience to work for you.


875 S Madison Ave-MLS-058


Here are two recent case histories to prove my point. A client was torn between selling her house "As Is" or painting it top to bottom, replacing carpeting and having it professionally staged. The neighborhood justified making the improvements.  Although it took two months, the difference to the seller was a net gain of more than 10%.

Keeping tabs on the local real estate market is crucial for top representation and overall market knowledge. I've tracked the market for many years with my Little Yellow Dot Market Snapshots.





In the second case, I represented the buyer. We negotiated hard on the price but offered excellent terms.  After an extended period of negotiating the buyer purchased the property for $200,000 below the asking price. An experienced agent knows when to push and when to pull back and give the other party a reason to accept an offer, and that's a treasured ability to have on your side of the negotiating table.




Call me at 310.493.8333 or email for more information on maximizing your property and your profits.


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Home Selling
California Los Angeles County Rancho Palos Verdes
palos verdes luxury agent
palos verdes listing and selling agent norma toering
preparing your palos verdes home for sale

Spam prevention
Show All Comments
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good Morning Norma - you have made a very convincing argument point by point and the example proves it.

Nov 29, 2016 07:20 AM #1
Jane Peters
Home Jane Realty - Los Angeles, CA
Connecting you to the L.A. real estate market

I would most certainly not suggest selling, or buying, a home without the guidance of a knowledgeable real estate agent. There is so much that can go wrong. You make some great points, Norma.

Nov 30, 2016 12:47 PM #2
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Excellent post, Norma Toering Broker for Palos Verdes and Beach Cities!  I totally agree with each of your points - all great reasons to hire an agent rather than going it alone!


Dec 09, 2016 09:36 PM #3
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Norma, I think the advice we give in the preparation stage of the listing is the most important.  And cost-effective improvements certainly make a difference in the bottom line.

Dec 21, 2016 04:20 PM #4
Patricia Feager
Selling Homes Changing Lives

This is a keeper for anyone thinking about putting their home on the market. I highly recommend sellers contact you because you will tailor a plan exclusively to fit their needs.

Merry Christmas and Happy New Year!

Dec 22, 2016 08:18 PM #5
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Norma Toering Broker for Palos Verdes and Beach Cities

Palos Verdes Luxury Homes in L.A.
Ask me a question
Spam prevention

Additional Information