Marketing During Winter

Real Estate Agent with Keller Williams Realty

How to use a successful marketing strategy during winter?

We all know there is a seasonality in real estate, which is very important for any real estate agent or real estate investor to understand. 

Spring and Summer are generary the busiest selling seasons where many sellers and buyers come on the market. The competition is big. In winter, you can find some of the best best investment opportunities and also, buyers don't have to compete with multiple offer situations.


How exactly can you change your marketing strategy from fall to winter?


First, you need to identify your audience (winter buyers, distressed home buyers). 

1. Use Seasoned-Inspired Content

Use seasoned-inspired content. Start with content marketing, social media, email blasts and direct mail. This way is great way to find motivated sellers and also grab the attention of future homebuyers.

Share your winter content on social media to attract wider audience. Helpful winter tips or decorating ideas are great for this purpose. 


2. Find Charities

Realtors should look into finding charity initiatives as this will provide unique set of circumstances to meet potential customers and also help the less fortunate.  A few ideas include:

  • Establish a food or clothing drive
  • Bring awareness to a particular foundation of your choice
  • Donate a portion of business profits to charity
  • Volunteer your time at a food shelter

Make sure you post your chartable event on social media to spread the awareness of your charity and increase exposure to you, your brand and your business.


3.Get creative with Home Staging

The first impression is the only impression in real estate, concentrate on home staging.

 Tips for home staging during the winter:

  • Keep walkways clear from snow and ice
  • Clean and declutter the entire home (inside and out)
  • Maximize lighting 
  • Make small, visual repairs
  • Use neutral colors
  • Small holiday decorations (do not go overboard)

Your marketing strategy is a crucial factor in the success and health of your business.  Done right, a seasonal marketing strategy can pay big in the upcoming hot months.


Start your home search here --->

Comments (2)

Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

All good ideas...and the charity one is exceptional.

Nov 29, 2016 09:44 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Iva Sarnova,  all great suggestions you have here.  Make it a great day!

Nov 30, 2016 11:43 AM

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