How To Increase Your Sales in 2017?

Real Estate Broker/Owner with Cam Realty and Property Management

How To Increase Your Sales in 2017?

As we count the days before the new year, we are also working on our goals, action plans, and execution.
If you were to ask ten real estate agents the best course of action to increase your sales, you will most likely get ten different answers. So, what is the best method? If you are happy with your sales in 2016, obviously what you did worked, so keep doing it.

What if you are a new agent or an agent who is looking to double/triple his/her sales in the coming year?

First and foremost, I suggest you stop listening to everybody else. They have no idea what motivates you, they don’t have a clue what your marketing budget is or how many hours a day/week you work...the list will go on and on...Forget what worked for Real Estate Agent Lisa, instead, work on what YOU are able to do in your market.

Here are some suggestions;


-Set aside some time to work on your goals. Are you looking to double your goals? Don’t write down “sell more homes”, instead put down a realistic number. If you sold five homes in 2016, perhaps you can increase that to nine homes in 2017.
-Write down what it will take you to reach your goal. Perhaps you can work on marketing/lead generating two hours a day. Write down M-F 9-11am lead generation. Now identify what activities you will be doing to generate leads. Could be Facebook advertising, writing at least five handwritten cards a day, mailing letters/postcards or calling expireds and FSBO’s.
-Create a vision board and place it somewhere you can see every day. Don’t do it just to look at some pretty pictures but do it with a belief that everything on that board will come true because you have what it takes.

Do not neglect to put down the amount of money you will spend on marketing, review all the cool gadgets you have and unsubscribe from those that didn’t work for you for the past two years. Write down exactly what you will do each month, if you have a farm of 300 you wish to mail to, write down 300 cardsx12.
Commit to learning each and every day. Make a list of at least four books to read in 2017(if you can read more, better). Follow successful real estate agents. Best place for that is ActiveRain(for me).
Make friends with YouTube. There are so many great videos you can watch and learn in the comfort of your home. No need to spend $5000.00 on a convention in Las Vegas. If it motivates you to go to conventions, then, by all means, keep doing that.

-Write down your goals
-Have specific action plans
-Have daily/weekly/monthly “to-do” lists and stick to it

There's no magic pill, it takes work but you must be consistent. last thing, if you're not an ActiveRain Rainmaker, become one. This is a great place to learn, meet great professionals, built friendships and increase your sales. Don't take my word for it, ask other members.

You have what it takes, BELIEVE IT!

How To Increase Your Sales in 2017?



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Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

It does take lots of hard work Beth to succeed in Real Estate!

Nov 30, 2016 04:50 AM #25
Carol Lynn Johnson
Re/Max Elite Realty - Franklin, NC
Residential Specialist

I think too often Realtors don't budget enough for marketing. I have witnessed this first hand and advertising (the right way for your market and your goals) is a huge factor in exceling and growing your business.

Nov 30, 2016 05:34 AM #26
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Beth, such a well deserved feature. You're right there's no one size fits all plan and we have to be honest with ourselves about our budget and what we're good at doing. From there we go to work. Awesome post.

Nov 30, 2016 06:10 AM #27
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Figuring out how to market smart and not throw the money away is a real art. Find what works for you and ride that horse!

Nov 30, 2016 06:59 AM #28
Myron Lund
Real Estate Directory - Rochester, MN
Serving the Rochester area for 30 years

Nice post Beth.

Nov 30, 2016 07:38 AM #29
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Beth --- lots of good and very useful tips.  Finding our own motivation is key.   

Nov 30, 2016 08:09 AM #30
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

I don't know how today's young agents can be stuck in practices that are 30 years old, but sometimes it seems that way. 

When I was licensed in 1985 no one (around here) had ever heard of an agent doing their own marketing. The agency did the marketing. Agents did floor time and picked up clients if they were lucky. No one even talked about prospecting and no one stayed in touch, nurturing past clients for future business and referrals.

Today, an agent who fails to market himself or herself is doomed to failure, but still many resist spending the time or money.


Nov 30, 2016 10:30 AM #31
Debra Donovan
Transpac Real Estate - San Francisco, CA
San Francisco Real Estate

Great post Beth. Thank you!!

Nov 30, 2016 02:49 PM #32
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Beth Atalay congrats on your featured post and content!  Goals without deadlines are dreams... Even if you add one m ore tool to the tool box you increase your capacity to serve your customers and clients.

Nov 30, 2016 03:06 PM #33
Dawn & Charlie Tetro
PalmerHouse Properties & associates - Johns Creek, GA
Real Service Real Results

Excellent post Beth!!!!  I love how you have laid out a simple and easy to follow plan.

Dec 01, 2016 07:03 AM #34
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

The idea of Goal Setting is on most minds.

The idea of writing these goals is on most minds.

The idea of coming out of gates on track for 2017 is on most minds.

Implementation, that is what separates talking versus doing

Dec 01, 2016 08:10 AM #35
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Beth

This was an excellent post with some really good ideas. What's right for us may be very different than what's right for others, but at the same time we can learn some good strategies and techniques from others who are successful! I have just started on my business and social media plan - plenty of work to still do.


Dec 01, 2016 08:05 PM #36
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Beth - you have great coaching for the new agents or anyone else.  Right on target!

Dec 01, 2016 10:39 PM #37
JoAnn Moore
The Mortgage Market of Delaware - Georgetown, DE
Home Loans in Delaware

What a great "how to" guide that really makes it sounds so simple to do. Breaking it all down into steps and dates really help to stay on course. The way you have explained it doesn't seem so scary at all. We can all do this.  

Dec 02, 2016 12:42 PM #38
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Beth, you are right, setting specific goals is important! They do become real!

Dec 03, 2016 04:27 PM #39
Patricia Feager
Selling Homes Changing Lives

Good Morning, Beth Atalay 

First of all, where can I get a living room like that one in your photograph?

Second, what I like about you is you're very honest and compassionate about people and their money. You're right, nobody knows what motivates you and the best advice is to stop trying to believe there's some magic formula that will make you rich or successful. What works well for one, rarely works for another. 

Dec 05, 2016 07:46 AM #40
Carmen Santistevan
Keller Williams - San Antonio, TX
Residential Sales Specialist

That is the best advice that I have been given all year, thank you!

Dec 07, 2016 02:48 PM #41
Vickie Teel
Allison James Estates & Homes - Punta Gorda, FL
It's all about YOU!

Great advice in a nutshell - thanks Beth!

Dec 29, 2016 04:54 AM #42
Chris Lima
Atlantic Shores Realty Expertise - Port St Lucie, FL
Local or Global-Allow me to open doors for you.

Beth, congrats on the well deserved feature.  Great advice in this blog and I love what you did with your living room!

Dec 29, 2016 07:54 AM #43
Kalene Bagwell
Realty Executives Of Kansas City - Blue Springs, MO
Realtor - Selling Blue Springs - Kansas City Metro

Great advice! Love your insight. Congrats on the featured post!

Dec 29, 2016 08:54 AM #44
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Beth Atalay

Cam Realty of Clermont FL
Sell or Buy Homes in Clermont FL
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