Who are your Clients?
Last year was a banner year for my sales. I tip my hat off to Active Rain which helped me contract several closed deals. Looking back at last year 2007 sales effort one thing stands out to me. The demographics: more than half where single women. These buyers where
•1. single,
•2. divorced
•3. Never married types.
Their education was just as wide:
•1. All were high school graduates.
•2. Some attended college
•3. College graduates
•4. Graduate degree.
These buyers were all well informed and knew what to expect. They spent time driving around and looking at listings. I even had one that climb on the roof with the inspector during the inspection. I did not even do that.
This year sales are a little slower. In addition, I am finding my buyers are different as well. I am finding a great number of first time buyers. Married couples with one child and maybe a second due anytime. I am also encouraged that they have a little money saved, enough for a five percent down payment. Who know what demographics will be in the buying mood next year? Let us know what your buyers demos are looking like.
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