ActiveRain Photography Real Estate - Branding Banana Style!

By
Real Estate Broker/Owner with Phoenix Property Shoppe AZ Broker BR030809000
http://activerain.com/droplet/4XMH

 

 

This past year we decided to 'ramp' up the 'Anna Banana Brand' a bit and change up our signs and other marketing pieces. I'm pleased to say that we've gotten a lot of response from clients and many other folks about the new signs. One thing is for sure, you just can't forget Anna Banana For Sale Signs when driving by!  And honestly, there are a lot of new branding signs out there these days for other companies that are real snooze jobs. I did NOT want to fall into the updated 'modern' version of bland signs. I've had some folks call and say - We saw your Anna Banana sign, that's how we remembered your name and we love it.  Awesome! Let's chat.....

 

The back story of how the Anna Banana Brand came into being....

 

About 24 years ago I attended an extensive 10 day leadership course. I had a  very strong mentor that pushed me beyond what I thought I could do at the time.  One of the things she said to me was something like, Anna you are far to serious and you need to shake things up. What is your nickname? Well Anna Banana of course I said (Everyone with the name of Anna knows that answer by heart)!  Well I want you to use Anna Banana for business and see what happens this next 3 months. To my absolute total and utter surprise business picked up by a lot for me and people really seemed to enjoy the  Anna Banana brand.  It was kind of embarrassing (honestly) for a couple of years but HEY - it's been a fun journey and it's turned out well all these years later. Gotta love that!

 

ActiveRain Photography Real Estate - Branding Banana Style!

 

 

 

 

 

 

Posted by
Phoenix Property Shoppe  

 

 

Anna "Banana" Kruchten
Designated Broker & Owner
CRB, CRS, GRI, CNE, SFR, CDPE, WLS


Phoenix Homes For Sale

 

Connect with me also on these sites!

 

    Anna Banana Kruchten Google+Anna Kruchten LinkedinAnna Banana Kruchten on GoogleAnna Banana Kruchten of Active Rain

 

Your Referrals & Testimonials are Appreciated!

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Location:
Arizona Maricopa County Phoenix
Groups:
The Art Of Marketing You
Posts to Localism
Bananatude
ActiveRain Contests
Tags:
anna banana brand
anna banana phoenix real estate

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Rainer
402,389
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Anna,

Those signs are great & definitely pass the 7-second squint test. Even if people do not know you, they will recognize you from your branding. Glad this is working out for you.

Nov 30, 2016 08:45 PM #21
Rainmaker
1,273,008
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Agent

Gotta love it when something so easy works so well! You can't beat a recognizable brand! Congrats!

Nov 30, 2016 09:05 PM #22
Rainmaker
2,890,894
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Anna Banana Kruchten "One thing is for sure, you just can't forget Anna Banana For Sale Signs when driving by!  And honestly, there are a lot of new branding signs out there these days for other companies that are real snooze jobs."

Right on target - and - re-blog!

Dec 01, 2016 04:09 AM #23
Rainmaker
522,651
Kathryn Acciari
Cameron Real Estate Group - Shrewsbury, MA
RSPS, SRS, REALTOR(R) Sturbridge-Shrewsbury MA

I imagine that many Annas have come to dislike the Banana nickname. However, you have turned it into a memorable positive.  Thank you for sharing the background story with us.

Dec 01, 2016 04:13 AM #24
Ambassador
2,489,754
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

So your success as a real estate professional is due to your  coach having a thing for the Name Game song?

Dec 01, 2016 04:47 AM #25
Rainmaker
2,260,328
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The "Nana" Queen Anna Banana Kruchten of it all reveals how much fun making a living & helping others can be...Toot the fruit!

Dec 01, 2016 07:01 AM #26
Rainmaker
1,364,120
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Cut new logo that you've got.

Dec 01, 2016 09:17 AM #27
Rainmaker
663,672
Andrea Bedard
Thompson Company, REALTORS® - Silver Spring, MD
M.A.; REALTOR® Silver Spring, MD and beyond

Fun and memorable is a winning combination! And so much better than a snooze job. I'm with you Anna, "just" need to find my thing. I've been looking for a while without success but perhaps that is the secret: to not look too hard?!

Dec 01, 2016 09:18 AM #28
Rainmaker
594,862
Richard Bazinet /MBA, CRS, ABR
AZuRE Team - Realty ONE Group - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

I love it Anna. You are my favorite Anna Banana in the whole wide world. 

Dec 01, 2016 09:43 AM #29
Rainmaker
664,133
Mike Bjork
American Pacific Mortgage - Redondo Beach, CA

Thanks for sharing, Anna!  That's a great story!  I can see how it's been a great Marketing tool for you.  Definitely fun, and makes one feel good!

Dec 01, 2016 10:15 AM #30
Ambassador
3,635,479
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I like that story and how it all came to be. I love yellow so therefore love all the bananas and yellow that goes along with your brand.

Dec 01, 2016 01:27 PM #31
Ambassador
2,619,689
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Anna - I really like your new sign and branding. It's fun and professional at the same time. Thanks for another contest entry!

Dec 01, 2016 02:20 PM #32
Rainmaker
877,878
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I'm glad your coach pushed you because that is one of the best brands you could have!  It is fun, witty and people identify with it.  

Dec 01, 2016 06:41 PM #33
Rainmaker
1,346,887
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

It's unfortunate I can't see the pictures when viewing on an iPad. I'll have to take a look on the old computer.

Dec 02, 2016 11:11 AM #34
Rainmaker
193,102
Janice Hope Zaltman Realtor,LEED AP
United Realty Group - Fort Lauderdale, FL

That's a great story Anna! How wonderful to have someone who believed in you and pushed you beyond what you saw in yourself at the moment. Kudos for having the brand take off. Why not, bananas are awesome!!!

Dec 02, 2016 06:44 PM #35
Ambassador
1,611,302
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

We very much appreciate you sharing this information with us today.

Dec 03, 2016 06:14 AM #36
Rainer
1,775
Jessica Garcia
Las Vegas, NV

I love "Anna Banana!" 

I need to come up with a fun nickname for me now. My photographer suggested "Jessie the Veggie," because I love to eat my veggies. What do you think? haha

 

Dec 06, 2016 10:23 AM #37
Ambassador
1,973,668
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

I'd remember your brand Anna! It is fun and unique and why not?

Dec 07, 2016 06:29 PM #38
Rainmaker
293,131
Melissa Jackson
Riverside Homebuilders - Sales Consultant - Springtown, TX
Your New Home Sales Consultant in Parker County

That's an interesting story and it worked for you. I like the sign!

Dec 29, 2016 09:11 PM #39
Rainmaker
484,166
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Great logo, great sign, great idea, great implementation!

Dec 10, 2017 01:59 PM #40
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