There's a lot to taking good photos that convey what the photographer/salesperson wants to get across. Those that know how to do this well will see an increase in their business:
As a Home Staging Professional, photos are my selling weapon of choice. Visual marketing is so important in any business, but even more so in the real estate business.
A home staging transformation results in much better mls photos. Great photos online mean more showings. Visual and emotional appeal within the home leads to buyers making offers.
Great photos sell homes, but they also sell real estate professionals.
Home stagers don't just use photos to promote listings. We also use our photos to promote our business. Just as real estate agents use mls photos to sell their listings, stagers use photos to sell our services.
Before and After photos are used to educate sellers on the value of staging. They are also used to help agents understand the benefits of staging and how it can create an advantage for their listings.
Real estate professionals use many forms of marketing materials, but the most effective are the ones with photos. People really don't want to read a lot of text....they respond better to interesting and appealing visual content.
Here is a marketing piece I created, inexpensively, on VistaPrint...
The front of this 5 1/2 x 8 1/2 postcard is in color, using pictures of my work.
The back of the postcard is black and white and simply states the benefits of consulting with a home stager.
I've included my phone number and my website on both sides.
I use it in place of my business card when meeting with a new agent and I give them to agents to include in their listing package when they want to suggest staging to a seller.
Written for: ActiveRain 2016 Photography Contest
Category: Real Estate/Branding Photo
Creative & Unique Solutions... One Room at a Time
Professional Home Staging in New Hampshire
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