Is Your Website Lemon Fresh?
There are many things you can do to drive more traffic and possibly get better SEO ranking for your website. Most people don't understand that websites are not a "set it and forget it" project.
When was the last time you updated anything other than a listing on your website? If you are like most of us, it's probably been a while.
What Is the Importance of Keeping Your Content Fresh?
Fresh content attracts the spiders to your site to crawl new content.
While there are arguments to either side that keeping content fresh will increase your rank on Google, it just can't hurt. The home page of most websites are often the most ignored. This can be a mistake. Home pages can drive a lot of traffic.
Adding an article regularly to your website will keep that lemony freshness, which is why a blog is very useful. Adding actual and functional information to your website will give Google the idea that your website is alive. If it is not an active website, Google will crawl it less often and it might become less appealing to Google to include the page in the search results.
Next to that, make sure you keep your cornerstone content up-to-date.
Cornerstone Content is why people come to your website. Cornerstone content is what your website is about . It's about giving visitors the essential information about how you can help them, and why you perfectly meet their needs. I’m betting you would want to explain that in the most compelling fashion you can. Basically, this is what Google is looking for from your website. Your cornerstone is like an anchor for your website.
Here are 5 Tips to Building Quality Cornerstone Content
Keywords. You hear this one over and over again. Choose the most appropriate keyword phrase for your content. In other words, do you provide the answers to the relevant questions that visitors will be asking?
Title Tags and Headline
There is very little dispute about the importance of using your keyword phrase in your Title Tag. But it is just as important to reaching out to your readers.
Well, of course Content is important. If your website has longevity and authority on Google, a 500 word article may still rank well with the right content. One option to creating "keyword phrase" content is to create a multi-segment tutorial or article about your topic. You will get better return traffic this way.
SEO Landing Page
A landing page is designed to easily communicate what the page is about the minute the visitor arrives. It also acts somewhat like a table of contents by utilizing links to various parts of your website.
The benefits of using a landing page include visitor retention, bookmarking, incoming links, optimization.
Of course your website and blog should go hand in hand when creating this strategy. Search engines like websites that are frequently updated with lemony fress relevant content.
Focus on creating quality, relevant content as often as you have time. Remember you can always write and schedule your posts to cut back on the amount of time you spend each day creating lemony fresh content.
So get out and squeeze that lemon on your website.
Freshen it up and see results.