Website Leads - Making Your Website Work for You

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Website Leads - How to Make Your Website Work for You

Website Leads – How to Make Your Website Work for YouHaving a website provides better online exposure while building confidence and trust with prospective clients.  What happens when someone visits your website makes all the difference between success and failure.  One of the most important, yet overlooked, assets of your website is the lead capture. Website leads give you an opportunity to immediately respond to a request in the short term.  In the long term, you will be able to stay in touch with valuable information they are interested in.


5 Lead Capture Ideas


  •  Contact Form - Visitors should be able to immediately locate your contact form.  Make it short and to the point; name, email address and comment space.


  • Offer Something of Value - People like to download tools and resources.  Offer a free moving guide, a home buyer checklist, home seller guide, a free tutorial, etc.  Do some creative writing about what the freebie includes and why they need it.  Give them a reason to give you their name and email address.  Services like JotForm allow you to create forms for immediate download; one less thing for you to do.


  • Newsletter Sign-Up - Newsletters that offer interesting information are still a great way to stay connected.  They give you an opportunity to showcase your knowledge and build confidence with your readers.  If your company doesn't provide a newsletter, you can use services like Ixact Contact for prewritten and editable ones.  With a service like MailChimp, you'll need to create your newsletters from scratch.  However, they allow up to 2,000 subscribers and 12,000 free emails per month.


  • Referral Program - Don't forget about the people who have already done business with you.  Give them a place on your website to submit the name and contact information for someone who could use your services.  Sweeten the pot by offering a gift card or other incentive in exchange for the referral.


  • RSS Feed - Allow people to subscribe to your blog feed.  If you're using WordPress, find an RSS feed plugin and conspicuously display your icon.  Once a subscriber, they will be notified each time you add a new post.

  These are five simple things you can do to capture website leads.  Start with one and work up to all five.


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John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Thanks for sharing some great tips. I had not heard of JOTFORMS before and it looks like a quick way to get people to make a contact.

Dec 03, 2016 05:32 AM #25
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Congratulations on your featured article. We are looking forward to the next one.

Dec 03, 2016 06:07 AM #26
Bonnie Hall
Coldwell Banker United, REALTORS - Santa Rosa Beach, FL
Buy with confidence, Sell with success!

Thanks for sharing. I hadn't thought about asking for referrals on my site. Going to add that.

Dec 03, 2016 06:54 AM #27
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

I need to add to my website.  Thanks for the tips .  Working my way to all 5.   

Dec 03, 2016 07:37 AM #28
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH

Great information we all can benefit from:

Website leads give you an opportunity to immediately respond to a request in the short term.  In the long term, you will be able to stay in touch with valuable information they are interested in.

Dec 03, 2016 08:46 AM #29
Alek Babaa
Prostead - Charlotte, NC
Realtor, Your Carolina Connection

Great post Pamela. I am brainstorming how to build my website now and this was a perfect post for me to read! Thanks! 

Dec 03, 2016 09:34 AM #30
Diana Dahlberg
1 MONTH REALTY - Kenosha, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Really enjoyed reading this post Pamela. Alot of good information on how we can improve on our lead capture.  Thank You!

Dec 03, 2016 09:50 AM #31
Greg Mona
RE/MAX Platinum Living - Scottsdale, AZ
YOUR Local Real Estate and Design Resource in AZ!

Thanks for the tips Pamela Cendejas.  Straightforward and easy to understand.

Dec 03, 2016 09:59 AM #32
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

Great ideas.

Dec 03, 2016 01:31 PM #33
Jerry Murphy, CRS, SRES
Long Realty West Valley - Anthem, AZ
Anthem, Phoenix, and Scottsdale AZ Real Estate

Lots of great ideas Pamela.  Thank you for sharing.

Dec 03, 2016 04:31 PM #34
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

Nice ideas Pamela. I need to work on my download offers, make them more enticing. Thanks

Dec 03, 2016 10:10 PM #35
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Love all your tips on website capture, Pamela.

Dec 04, 2016 07:36 AM #36
Robert Sole
REM Inspections LLC - Winter Springs, FL

One thing you didn't mention is setting your web site up so that it forces viewers to respond to a sign up form or forcing them to provide their contact information to see your site.  For that I applaud you. 


I absolutely hate sites that do the.  When they do I use an email address that I can't print here (eat_____and die).  I wonder how many newsletters go there?

Dec 04, 2016 03:56 PM #37
Susan "suefro" Froehlich
The Fite Group - Delray Beach, FL
Creatively Driven Realtor

Helpful insights.

Dec 05, 2016 06:37 AM #38
Anne Corbin
Fritz Realty LLC - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Now I have a to do list for January to get my website reviewed and add some extras!

Dec 06, 2016 07:46 AM #39
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Timely information during the sometimes slow holiday season!  Bookmarked and coming back to review again when I'm updating my website this month!  thanks :) 

Dec 06, 2016 10:15 AM #40
Jill Nelson
Jill Nelson Design Services - Palmdale, CA
Interior Design

Lots of great tid-bits, thanks!

Dec 10, 2016 07:19 AM #41
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I heard about a good book called SEO 2017 that is supposed to be really good and has good reviews. I should check it out, myself.

Dec 15, 2016 11:27 PM #42
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Yeah, Jill! I have to go back to this later and check more of it out! Good things in this one!

Dec 15, 2016 11:28 PM #43
Noel Mayer

Helpful Tips Thank you

Dec 31, 2016 05:46 PM #44
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
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